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INVESTOR SUMMARY



GENRE            TEEN HORROR
COUNTRY          UNITED STATES
LENGTH           90MIN (ANTICIPATED)
STATUS           PRE-PRODUCTION
YEAR             2010
RATING           PG-13 (ANTICIPATED)
PROD             FREEZE FRAME ENT.




              “THE REFORMATORY”
           DISCIPLINE IS NECESSARY
                               http://www.thereformatorymovie.com/




This document contains confidential information intended for the explicit use of Freeze Frame Entertainment. The Reformatory
 and specific potential investors and may not be disclosed or reproduced without the express written permission. This Investor
summary document does not convey an offer to buy or sell securities. Any offer must be accompanied with a Private Placement
                                                     Offering Memorandum.
3
Introduction
                      Contents
4
Term Sheet

5
Synopsis

6
Project Status

7
Cast

10
Proposed Cast

12
Comparable Analysis

13
Distribution & Sales Analysis

14
Creative Team

16
Projected Investor Return

18
Contact Information & Trailer
                                Investor Summary > "The Reformatory"
Introduction
Freeze Frame Entertainment, LLC is committed to producing low
        budget, high quality independent films that are diverse,
            commercially viable, topical, entertaining and/or
       educational regardless of genre. The producers at Freeze
      Frame are dedicated to guiding each project from script to
       screen on time and within budget, keeping an eye on the
        bottom line for our investors while allowing the creative
                     team to fully realize their vision.
 After reviewing hundreds of projects we are excited to present
        our premier horror film. The Reformatory is a classically
       frightening teen horror written with imaginative vision by
       award winning UK Writer/Director/Author, Frazer Lee. By
        combining Lee’s bone chilling story with an experienced
    creative team and a cast of compelling up and coming young
    actors, Freeze Frame Entertainment will deliver a well made
     film with mass audience appeal at a price that will generate
                   substantial profits for the investors.
 The Reformatory is in an advanced stage of development. Key
         cast and crew members are being assembled. Principal
     Photography is scheduled to begin February 2011. The film
     will shoot in one location in Los Angeles with local actors. A
         marketing strategy centered on an aggressive internet
    campaign to create buzz and hype will spark the interest and
                  excitement of horror fans of all ages.

                                    Investor Summary > "The Reformatory"   3
Term Sheet
                            Genre: Teen Horror

                     Length: 90 Minutes (Anticipated)

                          Status: Pre-Production

                      Shooting Location: Los Angeles

                        Rating: PG-13 (Anticipated)

                     Total Project Budget: $300,000.00
                      (Budget Available upon request)

                  Single Membership Unit Cost: $5000.00

                      Membership Units Available: 60

   Membership Unit Preference Payment: 15% net of original investment

Adjusted Gross Revenue Distribution: membership unit holders receive 100%
     of adjusted gross revenues until achieving 115% of original investment
                         (includes preference payment)

   Net Revenue Distribution: after receiving 115% of original investment,
           membership unit holders receive 25% of all net revenues

 Multiple Membership Unit Holder: Members holding 2-4 units receive an
                       individual thank you credit
                                 •
 Members holding 5 units or more receive an individual end credit as an
                            executive producer


                                           Investor Summary > "The Reformatory" 4
Synopsis
 Welcome to Greyfriars Reformatory School for Girls, an
 imposing institution in the middle of nowhere. Greyfriars is
      the perfect place for desperate parents to send their
  rebellious teenage daughters for some ‘short sharp shock’
treatment. Ice-maiden Principal Quick runs the reformatory
  with an iron fist, aided by creepy teacher Mister Michaels.
No mp3 players, no mobile phones, no Internet; and no boys
   - the place already seems like a nightmare to new arrival
   Emily. But it is about to get much worse with rumors of a
haunting, following a tragic suicide at the reformatory, giving
her sleepless nights. Emily befriends outcast, Sangita, who is
 bullied mercilessly by the other girls. When Sangita is found
 tragically dead, with her wrists slashed, Emily becomes the
   bullies’ next target. Returning to her bad old ways, Emily
    gets into a fight with their ringleader, Saffy. When Saffy
 drowns, the other girls suspect Emily is to blame. But Emily
     makes a terrifying discovery in the cellar beneath Mr.
    Michaels’ study. The dead girls won't stay dead, and are
   intent on Emily joining them. Believing Michaels to be a
 murderer Emily tries to raise the alarm. But Principal Quick
       defends Mr. Michaels and Emily is punished for her
accusations. Emily finds an unlikely ally in Saffy’s friend Jess.
But when Jess dies too, Emily must solve the mystery of The
Reformatory all alone. Are the gruesome deaths the suicides
      of troubled young girls or are darker forces at work?



                                   Investor Summary > "The Reformatory" 5
Project Status
 The Reformatory is a full length horror film to be shot on location in Los Angeles.

Screenplay is complete and a team of experienced producers have signed on to see
                         the project through to completion.

         Development funds have been secured through a private investor.

There have been little out-of-pocket expenditures thus far and include only securing
    intellectual property rights in the material through an arms length transaction
                         and establishing the production entity.

 Experienced & established cast and crew members have already been approached
      and have expressed enthusiasm to sign on upon securing funds and locking
                                     shoot dates.

Distribution (domestic & foreign) as well as marketing strategies are being explored.
          Several established distributors have expressed interest in the project.

  A massive internet marketing strategy (ala Blair Witch) to begin before principal
          photography is currently being developed and soon to be executed.

              Independent financing is being assembled concurrently

The schedule and budget is based on a four week pre-production period followed by
            four weeks of principal photography to begin in February 2011

Upon completion, the production team will explore the domestic and international
   festival circuit in coordination with pre-established distribution or with a sales
           agent working with the production team to secure distribution.




                                               Investor Summary > "The Reformatory" 6
Cast

       Anastasia Esper began her career as a
             model in Chicago, Illinois. She
         moved to Los Angeles 3 years ago to
            pursue acting and landed a role
           opposite John C. Reilly and Sean
            William Scott in The Promotion.
          Since then she has been perfecting
         her craft and preparing for the path
               her career has her set on.




               Investor Summary > "The Reformatory" 7
Cast

       Caitlin Harris is a star in the making, she
          just finished shooting the feature film
               Messina High and is currently
         recurring as “Cheryl” in the ABC Family
           series The Secret Life of an American
                           Teenager.




             Investor Summary > "The Reformatory" 8
Cast
       Kyra Pringle recently tested against
            Academy Award Winner Djimon
        Hounsou to play the lead opposite him
         in his upcoming feature film Elephant
        White. She was a top choice, but they
            decided to cast the role locally in
        Thailand. Kyra is currently recurring on
        the upcoming TV series Working Class




           Investor Summary > "The Reformatory" 9
PROPOSED CAST
                                        CRISPIN GLOVER
                              (Alice In Wonderland, Charlie’s Angels)




                    EDDIE MARSAN
               (Sherlock Holmes, Hancock)




                        GARY OLDMAN
                 (The Dark Knight, Harry Potter)




             DAVID STRATHAIRN
(The Bourne Ultimatum, The Spiderwick Chronicles)




                                     Investor Summary > "The Reformatory" 10
PROPOSED CAST
                SISSY SPACEK
         (Carrie, Four Christmases)




                     BONNIE WRIGHT
                      (Harry Potter)




              FIONA SHAW
       (Harry Potter, Dorian Gray)




            TAYLOR SWIFT
     Grammy Winning Recording Artist
           (Valentine’s Day)




                          Investor Summary > "The Reformatory" 11
Comparable Analysis
PARANORMAL ACTIVITY
    Distributor:                               Paramount
    Budget:                                    $15K
    Opening Weekend Gross:                     $77.9K (Limited Release)
    Domestic Box office Gross:                 $107 Million
    Total Video/DVD Rental (To Date):          $14 Million
    Total Foreign Gross:                       $75 Million

THE LAST EXORCISM
     Distributor:                              Lionsgate
     Budget:                                   $1.8 Million
     Opening Weekend Gross:                    $20 Million
     Domestic Box Office Gross:                $41 Million
     Total Video/DVD Rental (To Date):         Not available on DVD yet
     Total Foreign Gross:                      $5 Million

SAW
      Distributor:                             Lionsgate
      Budget:                                  $1.2 Million
      Opening Weekend Gross:                   $18.3 Million
      Domestic Box Office Gross:               $55.2 Million
      Total Video/DVD Rentals (To Date):       $37.5 Million
      Total Foreign Gross:                     $47.9 Million

CABIN FEVER
    Distributor:                               Lionsgate
    Budget:                                    $1.5 Million
    Opening Weekend Gross:                     $8.6 Million
    Domestic Box Office Gross:                 $21.2 Million
    Total Video/DVD Rentals (To Date):         $31.9 Million
    Total Foreign Gross:                       $9.3 Million


         Revenues reflected above do not include cable-television, merchandising or other ancillary monies.
  Total Video/DVD rentals and Foreign Gross figures are extremely conservative. Numbers are tracked for a limited
                   amount of time on public sites, and may be much larger than those reflected here.
                 Sources: www.imdbpro.com, www.boxofficemojo.com www.the-numbers.com/


                                                               Investor Summary > "The Reformatory" 12
DISTRIBUTION & SALES ANALYSIS
  HORROR FILMS CAN BE A LUCRATIVE INVESTMENT BECAUSE OF THE EASE AND SPEED IN
 WHICH THEY GENERATE A PROFIT. HORROR FILMS APPEAL TO MEN AND WOMEN AS WELL
 AS BRIDGE THE GENERATIONAL AND RACIAL GAP MORE EASILY THAN ANY OTHER GENRE.
   FANS CHOOSE TO SEE HORROR BASED ON THE STORY RATHER THAN THE CAST SO IT IS
    VERY COMMON FOR A FILM IN THIS GENRE TO YIELD AN IMPRESSIVE RETURN AND
   DEVELOP A CULT FOLLOWING THROUGH DOMESTIC DVD SALES ALONE WITHOUT EVER
                       BEING RELEASED ON THE BIG SCREEN.

  ANOTHER FACTOR THAT CONTRIBUTES TO THE NOTABLE EARNINGS HORROR FILMS TEND
  TO PRODUCE IS THE FOREIGN MARKET. HORROR FILMS DO PARTICULARLY WELL BECAUSE
       THE STORIES TRANSLATE EASILY ACROSS CULTURES AND ARE NOT RELIANT UPON
     DIALOGUE. DESPITE THE DECLINING BIG BUDGET FOREIGN PURCHASES OF U.S MADE
 FILMS, SALES OF SMALLER INDEPENDENT FILMS HAVE SEEN AN UPSWING PROVING THERE
  IS STILL A DEMAND FOR CONTENT PRODUCED IN THE U.S. LOW BUDGET HORROR FILMS
    INCLUDING ; SHUTTER, THE EYE, NECROSIS, THE HAUNTING OF MOLLY HARTLEY, WOLF
   CREEK, THE COLLECTOR, HOSTEL, PARANORMAL ACTIVITY AND THE LIST GOES ON, HAVE
 MADE NO LESS THAN $1M IN THE FOREIGN MARKET AND IN MOST CASES HAVE MADE NO
                                   LESS THAN $10M.

  THE REFORMATORY COMBINES SEVERAL KEY ELEMENTS WHICH WILL HELP ENSURE ITS
 FINANCIAL SUCCESS IN THE FOREIGN MARKET. FIRST, A SMALLER PRODUCTION BUDGET
  ALLOWS FOR A SMALLER “MINIMUM GUARANTEE” FROM THE FOREIGN DISTRIBUTORS
 THAN THE LARGER STUDIO BASED FILMS. SECONDLY, THE REFORMATORY UNITES A CAST
 OF UP AND COMING YOUNG ACTORS AS WELL AS A FEW ACTORS IN KEY ROLES WHO ARE
    WELL ESTABLISHED NAMES IN THE AMERICAN AND FOREIGN MARKETS WITH A UK
  WRITER/DIRECTOR WHO HAS ALREADY WON AWARDS IN THE HORROR GENRE. BASED
  ON THESE ELEMENTS AND MARKET TRENDS IN HORROR SALES, THE REFORMATORY IS
 LIKELY TO RECOUP FOUR TIMES THE BUDGET OF THE FILM IN FOREIGN PRE-SALES ALONE.

           SOURCE: CINEMOOSE.COM, MARKETWIRE.COM, BOXOFFICEMOJO.COM




                                            Investor Summary > "The Reformatory" 13
Creative Team
                      Frazer Lee (Writer/Director)
                           http://frazerlee.com/


   Frazer Lee is the award winning writer/director of horror shorts On Edge
   and Red Lines, both starring Doug (Pinhead from Hellraiser) Bradley. He
     also directed the commercial campaign for True Horror With Anthony
        Head (of Buffy the Vampire Slayer fame) for Discovery Channel.
On Edge has screened at over 40 major international film festivals to date
       and was distributed in London movie theaters by Columbia TriStar
      Pictures attached to the feature film I Still Know What You Did Last
    Summer. On Edge was awarded the Highly Commended Prize from the
        UK Festival of Fantastic Films 1999, won Best Short at Halloween
   FilmFest Germany 2001, Best Short (3rd Place) at Shriekfest LA 2003 and
      Best Horror Film (1st Place) at Dragon*Con Independent Short Film
       Festival USA 2009. Canal Plus, Film Four and SciFi Channel USA are
     among those who have broadcast the film on television, the latter as
                     part of Clive Barker's Exposure showcase.
Red Lines (7 min, Digital) was awarded the Highly Commended Prize from
   the UK Festival of Fantastic Films 2003, won Best Picture at the Fearless
   Tales Genre Festival 2004 in San Francisco USA and has screened at over
               20 international festivals to date and on Fangoria TV.
Frazer is developing a number of film and literary fiction projects. His first
      book, Urbane and Other Horror Tales is out now, available from his
      official website along with the 5-Star Amazon.com-rated DVD of On
                                 Edge and Red Lines.




                                           Investor Summary > "The Reformatory" 14
Creative Team
                          Freeze Frame Entertainment
                  Lamese Williams & Renee Panichelli (Producers)
                          Freeze Frame Entertainment

  Lamese Williams and Renee Panichelli, a former casting director and former talent agent,
        respectively, partnered in 2004 to form Freeze Frame Entertainment, LLC, a talent
     management and production company. Freeze Frame’s first full-length feature, a comedy
    based on a true story, Moola starring Daniel Baldwin, Treat Williams, Curtis Armstrong, and
      William Mapother won for Best Director (Comedy) when it premiered at the Newport
      Beach Film Festival in 2007 and is available on DVD. Their second feature Blackout is a
   gritty, character driven drama starring Jeffrey Wright, Saul Rubinek, Melvin Van Peebles and
        Zoe Saldana. Blackout premiered at The Tribeca Film Festival in 2007, and was the
    opening night film for the Urbanworld Film Festival. It premiered on BET in February 2008
          and is available on DVD. Other producing credits include the full length features,
      Contradictions of The Heart and Knuckledraggers (Lamese Williams, co-producer) and
                             Butterfly Rising (Renee Panichelli, producer).


                               Cole Patterson (Producer)

 From Atlanta to California, Cole Patterson has been honing her skills behind the scenes for the
      last ten years. She has worked for Disney, Paramount and Sony with such stars as Blair
    Underwood, Regina King, Idris Elba, Martin Lawrence, Tracey Morgan, Taraji P. Henson and
      Eva Mendes. Cole’s experience is pulled from a variety of projects on both the big and
     small screen, including; First Sunday, Big Mama’s House, Nickelodeon’s True Jackson, VP
    and This Christmas to name a few. Cole recently finished the web series The Booster Club
      and is in the midst of shooting her first Documentary. Next up is a television series for
          cable, she wrote and created along with an Indie film currently in development.




                                                    Investor Summary > "The Reformatory" 15
PROJECTED INVESTOR RETURN
                              Projected Investment Return FAQ

 Q. What is the possible return on my investment?

 A. Although there are no guarantees, we expect to return 100% of your investment plus an
 additional 15%. If one unit is purchased at $5000.00 you will recoup $5000.00 plus $750.00.

 Q. When will I recoup my investment?

 A. The standard in the film industry is to expect to recoup your investment on an independent
 film within 18 to 24 months. Based upon The Reformatory shooting in February of 2011 and being
 released in October of 2011, we project your initial investment plus 15% to be returned on/about
 February of 2012 according to the following schedule;

 •First: Any expenses and taxes shall be paid and adjusted gross proceeds will be determined.
 Adjusted Gross Proceeds shall be defined as all revenues from the exploitation of the Picture to
 the extent: (i) earned and nonrefundable; (ii) actually received by the Production Company; and
 (iii) as determined after the deduction of expenses, and all reasonable and customary refunds
 including but not limited to taxes, credits, discounts, allowances, adjustments, exclusions, and
 deductions (including, interest and fees owed, residuals, union payments, sales agent fees,
 distribution fee(s), and actual expenses incurred in connection with the delivery materials,
 advertising, promotion, exploitation and distribution of the Picture, if any, and the reasonable
 cost of conducting the Production Company’s business) incurred by Production Company in
 connection with the financing, production, and exploitation of the Picture.

 •Second: Investors shall receive their proportionate share of one hundred (100%) percent of the
 Adjusted Gross Proceeds (as defined above) from the exploitation of the Picture on a pari passu
 basis, until all investors have recouped one hundred and fifteen (115%) percent of their respective
 investments in connection with the Picture.

 Q. How does “Net Revenue Participation” work?

 A. In addition to the initial investment plus 15%, membership unit holders shall thereafter receive
 their respective proportionate share of twenty-five (25%) percent of the Net Revenue from the
 exploitation of the Picture on a pari passu basis with other investors in perpetuity. The remaining
 seventy-five percent (75%) percent of the Net Revenue from the exploitation of the Picture shall
 be distributed within the sole discretion of the Production Company.


                                                      Investor Summary > "The Reformatory" 16
PROJECTED INVESTOR RETURN
Q. How much could “Net Revenue Participation” amount to?

A. As with any investment there are no guarantees but there are projections based on similar
projects. For the purposes of “The Reformatory” net revenue participation projection we will use
returns from Paranormal Activity which is a reasonable comparison   .
                                        Paranormal Activity                The Reformatory
LOW BUDGET                                            X                                 X
MINIMAL LOCATIONS                                     X                                 X
UNKNOWN CAST                                          X                         At least 1
                                                                            recognizable actor
UNKNOWN DIRECTOR                                      X                      Director known in
                                                                                   the UK
INDEPENDENTLY PRODUCED                                X                                 X

Paranormal Activity received a limited Theatrical release for one month in September of 2009. Box
Office Revenue during the limited release totaled $13M. Based on this number, returns for The
Reformatory would break down as follows:

13,000,000.00
- 7,000,000.00 (worst case estimate of fees described above)
______________
6,000,000.00U
- 345,000.00 (return to member unit holders)
____________
5,655,000.00
-4,241,250.00 (75% to Production)
_____________
1,413,750.00 (25% to be distributed to unit holders)

The Reformatory is selling 60 units. $23,562.50 would be distributed per unit. That number is
based solely on being released for one month to a limited number of theatres. This does not
include wide theatrical release, foreign sales, DVD sales/rentals, pay-per-view/cable release, online
distribution and all other ancillary markets.
                                    I                     nvestor Summary > "The Reformatory" 17
CONTACT US
       FOR SERIOUS INQUIRIES ONLY

                   PLEASE CONTACT
LAMESE WILLIAMS, COLE PATTERSON OR RENEE PANICHELLI
            FREEZE FRAME ENTERTAINMENT
            5225 WILSHIRE BLVD., SUITE 403
                LOS ANGELES, CA 90036
                 OFFICE: 323.936.7127
  EMAIL: PROJECTS@FREEZEFRAMEENTERTAINMENT.COM

        DOUBLE CLICK IMAGE BELOW TO VIEW TRAILER




                                Investor Summary > "The Reformatory" 18

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Here are some comparable films to provide context for The Reformatory's potential:- Paranormal Activity (2007): Made for only $15K, it grossed $107M domestic and $193M worldwide on a viral marketing campaign. Shows potential of low-budget horror.- The Last Exorcism (2010): Made for $1.8M, it opened to $20M and ended at $67M worldwide. Demonstrates how found footage subgenre can find mainstream success. - Saw (2004): Made for $1.2M, it opened to $18M and ended at $103M domestic, $102M foreign for $205M worldwide total. Established torture porn

  • 1. INVESTOR SUMMARY GENRE TEEN HORROR COUNTRY UNITED STATES LENGTH 90MIN (ANTICIPATED) STATUS PRE-PRODUCTION YEAR 2010 RATING PG-13 (ANTICIPATED) PROD FREEZE FRAME ENT. “THE REFORMATORY” DISCIPLINE IS NECESSARY http://www.thereformatorymovie.com/ This document contains confidential information intended for the explicit use of Freeze Frame Entertainment. The Reformatory and specific potential investors and may not be disclosed or reproduced without the express written permission. This Investor summary document does not convey an offer to buy or sell securities. Any offer must be accompanied with a Private Placement Offering Memorandum.
  • 2. 3 Introduction Contents 4 Term Sheet 5 Synopsis 6 Project Status 7 Cast 10 Proposed Cast 12 Comparable Analysis 13 Distribution & Sales Analysis 14 Creative Team 16 Projected Investor Return 18 Contact Information & Trailer Investor Summary > "The Reformatory"
  • 3. Introduction Freeze Frame Entertainment, LLC is committed to producing low budget, high quality independent films that are diverse, commercially viable, topical, entertaining and/or educational regardless of genre. The producers at Freeze Frame are dedicated to guiding each project from script to screen on time and within budget, keeping an eye on the bottom line for our investors while allowing the creative team to fully realize their vision. After reviewing hundreds of projects we are excited to present our premier horror film. The Reformatory is a classically frightening teen horror written with imaginative vision by award winning UK Writer/Director/Author, Frazer Lee. By combining Lee’s bone chilling story with an experienced creative team and a cast of compelling up and coming young actors, Freeze Frame Entertainment will deliver a well made film with mass audience appeal at a price that will generate substantial profits for the investors. The Reformatory is in an advanced stage of development. Key cast and crew members are being assembled. Principal Photography is scheduled to begin February 2011. The film will shoot in one location in Los Angeles with local actors. A marketing strategy centered on an aggressive internet campaign to create buzz and hype will spark the interest and excitement of horror fans of all ages. Investor Summary > "The Reformatory" 3
  • 4. Term Sheet Genre: Teen Horror Length: 90 Minutes (Anticipated) Status: Pre-Production Shooting Location: Los Angeles Rating: PG-13 (Anticipated) Total Project Budget: $300,000.00 (Budget Available upon request) Single Membership Unit Cost: $5000.00 Membership Units Available: 60 Membership Unit Preference Payment: 15% net of original investment Adjusted Gross Revenue Distribution: membership unit holders receive 100% of adjusted gross revenues until achieving 115% of original investment (includes preference payment) Net Revenue Distribution: after receiving 115% of original investment, membership unit holders receive 25% of all net revenues Multiple Membership Unit Holder: Members holding 2-4 units receive an individual thank you credit • Members holding 5 units or more receive an individual end credit as an executive producer Investor Summary > "The Reformatory" 4
  • 5. Synopsis Welcome to Greyfriars Reformatory School for Girls, an imposing institution in the middle of nowhere. Greyfriars is the perfect place for desperate parents to send their rebellious teenage daughters for some ‘short sharp shock’ treatment. Ice-maiden Principal Quick runs the reformatory with an iron fist, aided by creepy teacher Mister Michaels. No mp3 players, no mobile phones, no Internet; and no boys - the place already seems like a nightmare to new arrival Emily. But it is about to get much worse with rumors of a haunting, following a tragic suicide at the reformatory, giving her sleepless nights. Emily befriends outcast, Sangita, who is bullied mercilessly by the other girls. When Sangita is found tragically dead, with her wrists slashed, Emily becomes the bullies’ next target. Returning to her bad old ways, Emily gets into a fight with their ringleader, Saffy. When Saffy drowns, the other girls suspect Emily is to blame. But Emily makes a terrifying discovery in the cellar beneath Mr. Michaels’ study. The dead girls won't stay dead, and are intent on Emily joining them. Believing Michaels to be a murderer Emily tries to raise the alarm. But Principal Quick defends Mr. Michaels and Emily is punished for her accusations. Emily finds an unlikely ally in Saffy’s friend Jess. But when Jess dies too, Emily must solve the mystery of The Reformatory all alone. Are the gruesome deaths the suicides of troubled young girls or are darker forces at work? Investor Summary > "The Reformatory" 5
  • 6. Project Status The Reformatory is a full length horror film to be shot on location in Los Angeles. Screenplay is complete and a team of experienced producers have signed on to see the project through to completion. Development funds have been secured through a private investor. There have been little out-of-pocket expenditures thus far and include only securing intellectual property rights in the material through an arms length transaction and establishing the production entity. Experienced & established cast and crew members have already been approached and have expressed enthusiasm to sign on upon securing funds and locking shoot dates. Distribution (domestic & foreign) as well as marketing strategies are being explored. Several established distributors have expressed interest in the project. A massive internet marketing strategy (ala Blair Witch) to begin before principal photography is currently being developed and soon to be executed. Independent financing is being assembled concurrently The schedule and budget is based on a four week pre-production period followed by four weeks of principal photography to begin in February 2011 Upon completion, the production team will explore the domestic and international festival circuit in coordination with pre-established distribution or with a sales agent working with the production team to secure distribution. Investor Summary > "The Reformatory" 6
  • 7. Cast Anastasia Esper began her career as a model in Chicago, Illinois. She moved to Los Angeles 3 years ago to pursue acting and landed a role opposite John C. Reilly and Sean William Scott in The Promotion. Since then she has been perfecting her craft and preparing for the path her career has her set on. Investor Summary > "The Reformatory" 7
  • 8. Cast Caitlin Harris is a star in the making, she just finished shooting the feature film Messina High and is currently recurring as “Cheryl” in the ABC Family series The Secret Life of an American Teenager. Investor Summary > "The Reformatory" 8
  • 9. Cast Kyra Pringle recently tested against Academy Award Winner Djimon Hounsou to play the lead opposite him in his upcoming feature film Elephant White. She was a top choice, but they decided to cast the role locally in Thailand. Kyra is currently recurring on the upcoming TV series Working Class Investor Summary > "The Reformatory" 9
  • 10. PROPOSED CAST CRISPIN GLOVER (Alice In Wonderland, Charlie’s Angels) EDDIE MARSAN (Sherlock Holmes, Hancock) GARY OLDMAN (The Dark Knight, Harry Potter) DAVID STRATHAIRN (The Bourne Ultimatum, The Spiderwick Chronicles) Investor Summary > "The Reformatory" 10
  • 11. PROPOSED CAST SISSY SPACEK (Carrie, Four Christmases) BONNIE WRIGHT (Harry Potter) FIONA SHAW (Harry Potter, Dorian Gray) TAYLOR SWIFT Grammy Winning Recording Artist (Valentine’s Day) Investor Summary > "The Reformatory" 11
  • 12. Comparable Analysis PARANORMAL ACTIVITY Distributor: Paramount Budget: $15K Opening Weekend Gross: $77.9K (Limited Release) Domestic Box office Gross: $107 Million Total Video/DVD Rental (To Date): $14 Million Total Foreign Gross: $75 Million THE LAST EXORCISM Distributor: Lionsgate Budget: $1.8 Million Opening Weekend Gross: $20 Million Domestic Box Office Gross: $41 Million Total Video/DVD Rental (To Date): Not available on DVD yet Total Foreign Gross: $5 Million SAW Distributor: Lionsgate Budget: $1.2 Million Opening Weekend Gross: $18.3 Million Domestic Box Office Gross: $55.2 Million Total Video/DVD Rentals (To Date): $37.5 Million Total Foreign Gross: $47.9 Million CABIN FEVER Distributor: Lionsgate Budget: $1.5 Million Opening Weekend Gross: $8.6 Million Domestic Box Office Gross: $21.2 Million Total Video/DVD Rentals (To Date): $31.9 Million Total Foreign Gross: $9.3 Million Revenues reflected above do not include cable-television, merchandising or other ancillary monies. Total Video/DVD rentals and Foreign Gross figures are extremely conservative. Numbers are tracked for a limited amount of time on public sites, and may be much larger than those reflected here. Sources: www.imdbpro.com, www.boxofficemojo.com www.the-numbers.com/ Investor Summary > "The Reformatory" 12
  • 13. DISTRIBUTION & SALES ANALYSIS HORROR FILMS CAN BE A LUCRATIVE INVESTMENT BECAUSE OF THE EASE AND SPEED IN WHICH THEY GENERATE A PROFIT. HORROR FILMS APPEAL TO MEN AND WOMEN AS WELL AS BRIDGE THE GENERATIONAL AND RACIAL GAP MORE EASILY THAN ANY OTHER GENRE. FANS CHOOSE TO SEE HORROR BASED ON THE STORY RATHER THAN THE CAST SO IT IS VERY COMMON FOR A FILM IN THIS GENRE TO YIELD AN IMPRESSIVE RETURN AND DEVELOP A CULT FOLLOWING THROUGH DOMESTIC DVD SALES ALONE WITHOUT EVER BEING RELEASED ON THE BIG SCREEN. ANOTHER FACTOR THAT CONTRIBUTES TO THE NOTABLE EARNINGS HORROR FILMS TEND TO PRODUCE IS THE FOREIGN MARKET. HORROR FILMS DO PARTICULARLY WELL BECAUSE THE STORIES TRANSLATE EASILY ACROSS CULTURES AND ARE NOT RELIANT UPON DIALOGUE. DESPITE THE DECLINING BIG BUDGET FOREIGN PURCHASES OF U.S MADE FILMS, SALES OF SMALLER INDEPENDENT FILMS HAVE SEEN AN UPSWING PROVING THERE IS STILL A DEMAND FOR CONTENT PRODUCED IN THE U.S. LOW BUDGET HORROR FILMS INCLUDING ; SHUTTER, THE EYE, NECROSIS, THE HAUNTING OF MOLLY HARTLEY, WOLF CREEK, THE COLLECTOR, HOSTEL, PARANORMAL ACTIVITY AND THE LIST GOES ON, HAVE MADE NO LESS THAN $1M IN THE FOREIGN MARKET AND IN MOST CASES HAVE MADE NO LESS THAN $10M. THE REFORMATORY COMBINES SEVERAL KEY ELEMENTS WHICH WILL HELP ENSURE ITS FINANCIAL SUCCESS IN THE FOREIGN MARKET. FIRST, A SMALLER PRODUCTION BUDGET ALLOWS FOR A SMALLER “MINIMUM GUARANTEE” FROM THE FOREIGN DISTRIBUTORS THAN THE LARGER STUDIO BASED FILMS. SECONDLY, THE REFORMATORY UNITES A CAST OF UP AND COMING YOUNG ACTORS AS WELL AS A FEW ACTORS IN KEY ROLES WHO ARE WELL ESTABLISHED NAMES IN THE AMERICAN AND FOREIGN MARKETS WITH A UK WRITER/DIRECTOR WHO HAS ALREADY WON AWARDS IN THE HORROR GENRE. BASED ON THESE ELEMENTS AND MARKET TRENDS IN HORROR SALES, THE REFORMATORY IS LIKELY TO RECOUP FOUR TIMES THE BUDGET OF THE FILM IN FOREIGN PRE-SALES ALONE. SOURCE: CINEMOOSE.COM, MARKETWIRE.COM, BOXOFFICEMOJO.COM Investor Summary > "The Reformatory" 13
  • 14. Creative Team Frazer Lee (Writer/Director) http://frazerlee.com/ Frazer Lee is the award winning writer/director of horror shorts On Edge and Red Lines, both starring Doug (Pinhead from Hellraiser) Bradley. He also directed the commercial campaign for True Horror With Anthony Head (of Buffy the Vampire Slayer fame) for Discovery Channel. On Edge has screened at over 40 major international film festivals to date and was distributed in London movie theaters by Columbia TriStar Pictures attached to the feature film I Still Know What You Did Last Summer. On Edge was awarded the Highly Commended Prize from the UK Festival of Fantastic Films 1999, won Best Short at Halloween FilmFest Germany 2001, Best Short (3rd Place) at Shriekfest LA 2003 and Best Horror Film (1st Place) at Dragon*Con Independent Short Film Festival USA 2009. Canal Plus, Film Four and SciFi Channel USA are among those who have broadcast the film on television, the latter as part of Clive Barker's Exposure showcase. Red Lines (7 min, Digital) was awarded the Highly Commended Prize from the UK Festival of Fantastic Films 2003, won Best Picture at the Fearless Tales Genre Festival 2004 in San Francisco USA and has screened at over 20 international festivals to date and on Fangoria TV. Frazer is developing a number of film and literary fiction projects. His first book, Urbane and Other Horror Tales is out now, available from his official website along with the 5-Star Amazon.com-rated DVD of On Edge and Red Lines. Investor Summary > "The Reformatory" 14
  • 15. Creative Team Freeze Frame Entertainment Lamese Williams & Renee Panichelli (Producers) Freeze Frame Entertainment Lamese Williams and Renee Panichelli, a former casting director and former talent agent, respectively, partnered in 2004 to form Freeze Frame Entertainment, LLC, a talent management and production company. Freeze Frame’s first full-length feature, a comedy based on a true story, Moola starring Daniel Baldwin, Treat Williams, Curtis Armstrong, and William Mapother won for Best Director (Comedy) when it premiered at the Newport Beach Film Festival in 2007 and is available on DVD. Their second feature Blackout is a gritty, character driven drama starring Jeffrey Wright, Saul Rubinek, Melvin Van Peebles and Zoe Saldana. Blackout premiered at The Tribeca Film Festival in 2007, and was the opening night film for the Urbanworld Film Festival. It premiered on BET in February 2008 and is available on DVD. Other producing credits include the full length features, Contradictions of The Heart and Knuckledraggers (Lamese Williams, co-producer) and Butterfly Rising (Renee Panichelli, producer). Cole Patterson (Producer) From Atlanta to California, Cole Patterson has been honing her skills behind the scenes for the last ten years. She has worked for Disney, Paramount and Sony with such stars as Blair Underwood, Regina King, Idris Elba, Martin Lawrence, Tracey Morgan, Taraji P. Henson and Eva Mendes. Cole’s experience is pulled from a variety of projects on both the big and small screen, including; First Sunday, Big Mama’s House, Nickelodeon’s True Jackson, VP and This Christmas to name a few. Cole recently finished the web series The Booster Club and is in the midst of shooting her first Documentary. Next up is a television series for cable, she wrote and created along with an Indie film currently in development. Investor Summary > "The Reformatory" 15
  • 16. PROJECTED INVESTOR RETURN Projected Investment Return FAQ Q. What is the possible return on my investment? A. Although there are no guarantees, we expect to return 100% of your investment plus an additional 15%. If one unit is purchased at $5000.00 you will recoup $5000.00 plus $750.00. Q. When will I recoup my investment? A. The standard in the film industry is to expect to recoup your investment on an independent film within 18 to 24 months. Based upon The Reformatory shooting in February of 2011 and being released in October of 2011, we project your initial investment plus 15% to be returned on/about February of 2012 according to the following schedule; •First: Any expenses and taxes shall be paid and adjusted gross proceeds will be determined. Adjusted Gross Proceeds shall be defined as all revenues from the exploitation of the Picture to the extent: (i) earned and nonrefundable; (ii) actually received by the Production Company; and (iii) as determined after the deduction of expenses, and all reasonable and customary refunds including but not limited to taxes, credits, discounts, allowances, adjustments, exclusions, and deductions (including, interest and fees owed, residuals, union payments, sales agent fees, distribution fee(s), and actual expenses incurred in connection with the delivery materials, advertising, promotion, exploitation and distribution of the Picture, if any, and the reasonable cost of conducting the Production Company’s business) incurred by Production Company in connection with the financing, production, and exploitation of the Picture. •Second: Investors shall receive their proportionate share of one hundred (100%) percent of the Adjusted Gross Proceeds (as defined above) from the exploitation of the Picture on a pari passu basis, until all investors have recouped one hundred and fifteen (115%) percent of their respective investments in connection with the Picture. Q. How does “Net Revenue Participation” work? A. In addition to the initial investment plus 15%, membership unit holders shall thereafter receive their respective proportionate share of twenty-five (25%) percent of the Net Revenue from the exploitation of the Picture on a pari passu basis with other investors in perpetuity. The remaining seventy-five percent (75%) percent of the Net Revenue from the exploitation of the Picture shall be distributed within the sole discretion of the Production Company. Investor Summary > "The Reformatory" 16
  • 17. PROJECTED INVESTOR RETURN Q. How much could “Net Revenue Participation” amount to? A. As with any investment there are no guarantees but there are projections based on similar projects. For the purposes of “The Reformatory” net revenue participation projection we will use returns from Paranormal Activity which is a reasonable comparison . Paranormal Activity The Reformatory LOW BUDGET X X MINIMAL LOCATIONS X X UNKNOWN CAST X At least 1 recognizable actor UNKNOWN DIRECTOR X Director known in the UK INDEPENDENTLY PRODUCED X X Paranormal Activity received a limited Theatrical release for one month in September of 2009. Box Office Revenue during the limited release totaled $13M. Based on this number, returns for The Reformatory would break down as follows: 13,000,000.00 - 7,000,000.00 (worst case estimate of fees described above) ______________ 6,000,000.00U - 345,000.00 (return to member unit holders) ____________ 5,655,000.00 -4,241,250.00 (75% to Production) _____________ 1,413,750.00 (25% to be distributed to unit holders) The Reformatory is selling 60 units. $23,562.50 would be distributed per unit. That number is based solely on being released for one month to a limited number of theatres. This does not include wide theatrical release, foreign sales, DVD sales/rentals, pay-per-view/cable release, online distribution and all other ancillary markets. I nvestor Summary > "The Reformatory" 17
  • 18. CONTACT US FOR SERIOUS INQUIRIES ONLY PLEASE CONTACT LAMESE WILLIAMS, COLE PATTERSON OR RENEE PANICHELLI FREEZE FRAME ENTERTAINMENT 5225 WILSHIRE BLVD., SUITE 403 LOS ANGELES, CA 90036 OFFICE: 323.936.7127 EMAIL: PROJECTS@FREEZEFRAMEENTERTAINMENT.COM DOUBLE CLICK IMAGE BELOW TO VIEW TRAILER Investor Summary > "The Reformatory" 18