If you are a new or experienced real estate agent. This plan is for you.
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Recently I was asked to present a program to one of the final sessions at a local real estate school. I decided to summarize my 30+ years of real estate industry experience and over 12 years of coaching experience. I and/or my clients have made all the mistakes possible in the early stages of a real estate career. Now you can learn the most important dozen action steps to see to your success.
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If you are a new or experienced real estate agent. This plan is for you.
- 1. IGNITE YOUR FIRE How to build a successful real estate business from Reg Gupton, MBA, day one Reg Gupton, Inc gupton@growthseminars.com http://www.businesssuccessvideos.com 303.544.0340 800.418.0401
- 2. Step 1: Read and learn • Buy and read these book • The Millionaire Real Estate Agent • By Gary Keller, Dave Jenks and Jay Papason • Endless Referrals • Bob Burg © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 3. Step 2: Create your database • Make it small • Start with 25-50 • Double it when you are comfortable • Double it again • Keep doubling it. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 4. Step 2: continued • Who to add: • People who know, like and trust you • Likely your future core - sphere of influence • People who you share your passions with. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 5. Step 2: continued • What system to use • Top Producer • eEdge • Excel • Learn how to apply automated systems. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 6. Step 3: Create your Realtor Toolbox • Business cards to exchange • Limit contact information to: • Direct line in the office, • Fax • Email (professional – no free emails, please) • Personal web site • Buyer Package – paper version – • Should have physical weight – not electronic • Listing Package – paper version © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 7. Step 3: Create your Realtor Toolbox - continued • Learn Basic Scripts • Learn to engage them in a conversation • Ask questions about: FORD • Family • Occupation • Recreation • Dreams • Where are they? • KW Connects • Your local Board of REALTORS library. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 8. Step 4: Learn what to say • Check with your broker for CD programs • Star of the Month • Check with your local Board of Realtor • Audio programs © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 9. Step 5: create plans in TP • Listing action plan • One for each property type you list • Under contract to close action plan • One for each property type you sell. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 10. Step 6: Create a simple web site. • Build a basic web site • Collect their contact information • It is your on line brochure • Should communicate with your MLS - IDX © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 11. Step 7: Create systematic touch program • Build 8x8 program • See page 146 of The Millionaire Real Estate Agent book • Build 33 touch program • See page 147 of MREA book © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 12. Step 8: Create Lead Generation systems • Could be: • Friends and family • Sphere of Influence • Geographic farm • Open Houses • FSBO/Expired © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 13. Step 9: set up database • While you are working • While you have income © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 14. Step 10: Hire Your Asst • Do this asap • Out of earnings • Out of savings • Have them do these things • Your marketing • Handle closing/listing action plans • Run papers for you. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 15. Step 11 Work hard • It could take 3-6 months • You need a plan • You need to take massive action. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 16. Help is at hand for you When you are ready to move forward and implement proven marketing strategies that can help you utilize the techniques discussed, call for a complimentary 1/2 hour consultation. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340