Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The Voice Bilan
1.
2. Total viewers 4+ guests
Tuesday rating 524.000
Saturday rating 96.500
Cover 2.690.000
Rating = average result / program
Cover 10’ cons = cumulated result after 17 programs
(Tuesday & Saturday)
Source: CIM Audimetrie South; live + vosdal; La Une; 20-12-2011 / 10-04-2012
3. 34
29
Nov-Dec
2011
The Voice
11 10
PRP 18-54 15-34 years
Source: CIM Audimetrie South; La Une; % TV share; live; Tuesday on daypart « The Voice »
4. Profile Affinity
index
Women 60% Women 118
18-54
SG 1-4 56% 18-54 118
SG 1-4
15-54 59%
PRP 112
15-34 24% 18-54
Source: CIM Audimetrie South; live + vosdal; La Une; broadcast on Tuesday; 20-12-2011 / 10-04-2012
5. Average rating 10% 2 pivotal
breaks / progr.
Average GRP cost 950 €
3 or 4 in-program
Total GRP’s 916 breaks
(reference target PRP 18-54)
92
commercial
breaks
Source: CIM Audimetrie South;Total day; PRP South; Jan-Feb PRP 18-54; live+6=> 03/04; live + vosdal (10/04); breaks
Source: CIM Audimetrie 18-54; La Une; 2012 vs Jan-Feb 2011
around « The Voice »
6. Blinds & Battles : 5.100 average viewers / TV show
Live shows : 16.500 average viewers / V Reporters Web Show
Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011
Source: Cim Metriweb
8. Tweets / show (live)
12.500
Total tweets
152.000
20.000
followers
Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011
Source: Tweetwallpro
9. 47%
have heard of
"The Voice Belgique"
on the radio
(PRP 18-54 = 45%)
Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011
Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years
10. (% people who know « The Voice Belgique »)
94 %
(PRP 18-54 = 92%)
Source: CIM AudimetrieSource: RMBday; PRP 18-54; Jan-Feb 2012Belgium South; 28/03-01/04/2012; 15-54 years;
South;Total online survey (Ant research); vs Jan-Feb 2011
11. (% people having followed at least one show
on TV, radio or the website of RTBF)
73 %
(PRP 18-54 = 72%)
Source: CIM AudimetrieSource: RMB day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011
South;Total online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years;
base = people who know The Voice (total awareness)
