1. Final Questionnaire
I’ve chosen 10 English people to do the questionnaire
for me, 5 males and 5 females.
As my magazine does not target a specific gender,
picking both male and female would provide me with
a fair and reliable results about present teenager
especially English teenagers’ perspective and
expectations on Asian music because England is my
target market.
Views on Asian pop music may differ in every culture.

2. Which gender would you like the musician of the
main story to be?
80%  The figure shows that
teenagers are more
70%
interested in male group or
60% celebrity.
50%
 Therefore, the headline
musician of my magazine
40% will be male.
30%
20%
10%
0%
Male Female

3. What type of musician do you want to read
about? 60%
50%
40%
30%
20%
10%
0%
Individual Boy band Girl band Mixed band
 From the above results, half of them are more interested
in a boy band/group. Same number of them prefer a girl
or mixed band/group. Only 1 person chose an individual
musician.
 Therefore, I’ll be presenting a boy band for headline story.

4. What type of instruments would you prefer the
musician to play?
45%  Same number of them prefer my
40% dedicated musician to be playing
35% guitar and piano, which is also the
30%
most popular choice.
25%  Same number of them are interested
20% in a simple singer and a proper band.
15%
10%
 As the choice of guitar and piano
5%
have the most and same votes, the
0%
boy group I’m going to promote will
consist of 2 members, one plays
guitar while the other plays piano.

5. What lighting would you prefer the front page
and the double page to be?
 Half of them prefer high key lighting
while the other half prefer low key 60%
lighting.
50%
 It’s hard to put both high and low key
lighting on the front page, unlike the 40%
previous question.
30%
 Therefore I’ll apply 2 narrative ideas
with low key lighting (as my initial
idea is also low key lighting), and 20%
another idea with high key lighting.
 The final decision will be made after 10%
the consulting my focus group and
further comparison.
0%
High key Low Key

6. What sort of format would attract you more?
80%
 70% of the them are more likely to
be attracted by a simplistic format 70%
of music magazine. 60%
 Unlike fashion magazines or other 50%
types of tabloid, music magazine 40%
tend to be more concern about
the actual content, but not 30%
designs, despite the importance of 20%
attractive layout.
10%
 In conclusion, my music magazine 0%
will tend to be more simplistic. Simplistic Epic

7. Would you like more or less photographs on the
front page?
More
60%
50% 80%
40% 60%
30%
20% 40%
10% 20%
0%
0%
More Less
Headline celebrity Other stories
 From the above results, they
clearly show that audience would Less
prefer less or only one 100%
80%
photograph for the 60%
headline, while there could be 40%
20%
some or a few smaller 0%
photographs of other features. one from headline one from other
feature

8. For the double page, would you prefer more
photographs or texts?
Photographs
60%  Though the results show equal
50% number of votes on both more and
40% less photographs, but referring to
30% the question about format which is
20% preferably simplistic, I’ll go for less
10%
photographs in this case.
0%
More Less Texts
80%
 70% of them prefer to read
60%
more texts instead of less
which only 30% of them are 40%
less interested in reading. 20%
0%
More Less

9. What colour scheme would attract you most?
70%  More than half of them would be
attracted by black and white colour
60%
tone than colourful colour scheme.
50%  But almost half of them would like
40%
the magazine to be colourful.
 Therefore, I’ll apply black and white
30%
colour scheme onto the first two
20% narrative ideas, while a colourful
scheme for the last one.
10%
 The more appealing idea will be
0% taken into the final pitch.
Dark (black & white) Colourful

10. Do you want more featuring stories besides the
headline or less?
70%
 Due to the simplicity of the front
page, a relatively more features 60%
around could help accompanying
the headline to make it look less 50%
dull and boring.
40%
 Therefore, there will be a few
more features in proportion of 30%
the headline story on my front
cover. 20%
10%
0%
More Less

11. Would you like to read a fact file or question and
answer with my chosen band?
60%
50%
40%
30%
20%
10%
0%
Fact file Question & Both Doesn't matter
answer
 The figure shows that it will be less appealing if there will either be fact file
or Q&A.
 Therefore in all of my narrative ideas, I’ll create the group with a fact file
and a few Q&As.

12. Summary
Based on the analysis of the questionnaire results, I’ll be taking a decision from
each of the question and put them into the elements of the magazine.
 1. The subject of the headline story will be male.
 2. The subject will be a boy band/group with more than 1 person.
 3. The main subject will be playing guitar and piano.
 4. As they have equal results, I’ll be constructing a narrative idea and draft
for both high key and low key lighting.
 5. The layout / background will be simplistic.

13. Summary
 6. There may be a few photos of the other articles.
 7. The double page will have relatively more texts
 8. The colour scheme of the front page will be plain (not colourful), I can
make use of binary oppositions such as black and white, red and black etc.
 9. There will be a few more articles beside the headline story.
 10. As the audience don’t really have a particular view on the content on
the double page, I’ll decide which to add alongside the production and see if
they may fit in