Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420

1. Rae Reinhart

2. Products

3. Target Audience
Businesses
Hospitals
Schools

4. BIG
IDEA

5. ‘Create Your Space’
-A digital app that lets
the consumer drag and
drop the furniture they
want in their space.

6. Digital Campaign
VS.
• Visualization for the client
• Optimization of space
• Understanding best products to use

7. Digital Strategy
Google Adwords
Social Media
Email & Newsletters
Budget: $100,000/month Budget: $40,000/year
Budget: $2,000/month
Duration: One Year
Duration: Until ROI is not Duration: Until ROI is not
met (forever)
met (forever)
Year Total: $1,264,000

8. Benefits of Campaign
1. Revenue Increase
2. Gaining Awareness
3. Increase Customer Return Rate

9. Recap
Target Audience:
BIG Idea:
Schools, Businesses, Hospitals
‘Create Your Space’ a digital
campaign that lets the consumer
optimize their space by dragging
and dropping Steelcase furniture
into their virtual room.
Budget & Strategy:
Google Adwords-- $100,000/Mo.
One Year
Social Media-- $40,000/Year
Until ROI is not met
Email & Newsletters-- $2,000/Mo.
Until ROI is not met
Benefits of Campaign:
1. Increase Revenue
2. Gain Awareness
3. Increase Customer Return
Rate