Presentatie Adforesult Masterclass Parnasia 2008

5. Waar worstelt de directie mee?

17. Dashboard http://www.omniture.com/pdf/white_paper/71/06+datasheet+wa+bpg

18. De verkoop funnel

19. verkoop funnel homepage lister detail bestemmingsinfo opties&extra's betalen & bevestiging

20. Marketing gelden verantwoorden http://www.omniture.com/offer/6

24. Mogelijke aanbieders van Analytics voor commerciele afdelingen Google Analytics Omniture

26. Gebruik van browsers

27. Gebruik van browsers

30. Aanrader

31. We lezen niet, we scannen

32. We scannen in een F-vorm

33. Heatmap Amazon

34. Je eigen Heatmap

35. Hoe kijkt een klant?

37. Left vs Right hand navigation http://jodi.tamu.edu/Articles/v04/i01/Kalbach/ It is possible to make effective use of a right-justified navigation menu provided the visual layout clearly conveys the intended interaction with the menu. Though the initial interaction time may be greater with a right-hand navigation compared to a left-hand navigation, this should not be significant. Users are not likely to be more confused and break off their use of the site due to a right-hand navigation. They may even prefer a right-hand navigation subjectively.

39. Wat doet je klant

40. Focus point

41. Unique Buying Reason

43. Focus point

45. Wat ziet de klant?

47. Rein Suijker [email_address] 0624604537

48. http://www.slideshare.net/guestceca82/masterclass-e-commerce-2008-adforesult-presentation/