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How to Offer Successful Mobile Services

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Stanislav Rejthar
Stanislav Rejthar

Critical success factors to make an idea fly as a mobile service. (London 21st May 2008)

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HOW TO OFFER SUCCESSFUL MOBILE SERVICES Stanislav Rejthar, T-Mobile Czech Republic a.s. Mobile Internet Portal Strategies, London 21st May 2008
Agenda Customer focus User experience 21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services Attractive service idea Successful Mobile Service T he customer is the only person qualified to specify what Quality means. * * http://www.isixsigma.com/ , ** Krug, Steve Don‘t make the customer think.** Engage in ecosystem.
Agenda 21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services Attractive service idea Successful Mobile Service Customer focus User experience Partnership
Get the first visit right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services *Luca Passani, WURFL
Customer insight essential to value adding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services * www.mmaglobal.com, Understanding Mobile Marketing
Usability is critical ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services
Test services on the real devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services
Relevancy driven by personalisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services
Win-win scenario is crucial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services Mobile operators Platform vendors Handset manufacturers Mobile search engines Content providers
Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services
THANK YOU [email_address] 21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services

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How to Offer Successful Mobile Services

  • 1. HOW TO OFFER SUCCESSFUL MOBILE SERVICES Stanislav Rejthar, T-Mobile Czech Republic a.s. Mobile Internet Portal Strategies, London 21st May 2008
  • 2. Agenda Customer focus User experience 21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services Attractive service idea Successful Mobile Service T he customer is the only person qualified to specify what Quality means. * * http://www.isixsigma.com/ , ** Krug, Steve Don‘t make the customer think.** Engage in ecosystem.
  • 3. Agenda 21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services Attractive service idea Successful Mobile Service Customer focus User experience Partnership
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  • 11. THANK YOU [email_address] 21 May 2008 Stanislav Rejthar / Offer Successful Mobile Services

Notes de l'éditeur

  1. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  2. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  3. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  4. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  5. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  6. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  7. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  8. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  9. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  10. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008
  11. Stanislav Rejthar / Offer Successful Mobile Services 21 May 2008