Tell you how to extend the iTunes rental to forever keeping, using a tool called NoteBurner M4V Converter Plus.

1. Extend iTunes Movie Rentals Beyond 24
Hours & Keep iTunes Rentals Forever
I have started to watch my rental movie several hours ago. But now I have to do something else.
Maybe I will miss the ending of the movie. So does anybody know how to extend the iTunes
rental movie beyond 24 hours?
Users aksed on Apple Support Communities
Perhaps many iTunes Store users have the same problem. Renting movies from iTunes Store do
help users save more than purchasing, even some rentals only costs 99 cents, but iTunes rentals
always comes with more restrictions. You only have 30 days to start watching a movie
rental. After you start watching the movie, you have 24 hours to finish it. If you don’t start
watching a movie within 30 days, you must rent it again. The article here would explain why
there exists 24 hours limitation of iTunes rentals and how to extend the iTunes rentals
beyond 24 hours.
Why is there 24-hours limitation on iTunes movie rentals?
iTunes videos, including rentals and purchases, are tightly protected by Apple FairPlay DRM,
which controls what you can do with the digital media and devices you own. With the DRM
protection, you can only enjoy your iTunes rented or purchased videos on authorized computer
or Apple devices.
Under such restriction, you just cannot enjoy the movie you've purchased or rented as you want.
So, there are many people ask if there is any way to help remove the Apple FairPlay DRM, so
that they can enjoy their purchased and rented media files without any restriction.

2. The article would introduces you a wonderful iTunes DRM Removal to bypass iTunes DRM
and convert iTuens M4V to other plain video formats.
Best tool to help remove DRM and extend iTunes rentals
beyond 24 hours
To remove DRM from iTunes rentals, the impressive and intuitive NoteBurner DRM M4V
Converter for Mac can help you. It is specially designed to remove DRM from iTunes purchased
and rented videos. It can convert iTunes DRM M4V videos to MP4, MOV, AVI and FLV at fast
speed with lossless quality. If you are running Windows PC, NoteBurner iTunes DRM Removal
for Windows is also available.
How to remove DRM from iTunes rentals to unlock 24 hours limitation
Before getting rid of 24-hour limit on iTunes rentals:
 Download and install NoteBurner iTunes DRM Removal according to your OS;
 Upgrade your iTunes to the latest version;
 Authorize your PC or Mac with the same Apple ID you used to rent the movies;
 Make sure the iTunes rentals are in valid period and not expired.
Step 1. Add iTunes Rentals to NoteBurner iTunes DRM Removal
Launch NoteBurner, click on the Add Movies button, then you will see the pop up window
which will show you all the iTunes purchases and rentals. Select the iTunes rentals you want to
convert and then click "Add" button.

3. Step 2. Select Output Format for the Converted iTunes Rentals
The added video will show up on the main panel after adding. Then you should move to the
bottom left to find the button after "Convert to", and set the output formats as you want.

4. Step 3. Set Output Path and Start Remove DRM from iTunes Rentals
Browse the menu bar to find "NoteBurner M4V Converter Plus > Preferences" to set the output
path in the pop-up window. When finishing customization, click on the Convert button at the
bottom to start the conversion. During the conversion, please make sure you are not clicking on
the button to control iTunes. Then you just need to wait till the conversion is completed.

5. If you are running Windows PC, you can refer to how to remove DRM from iTunes Rentals on
Windows.
Note: NoteBurner will offer you a 1-minute free trial which allows you convert one minute of
iTunes M4V videos to other formats for free. If you want to unlock the restriction, now buy the
full version with $44.95 ().
Related Articles:
 Why & How to Remove DRM from iTunes Rentals
 2015 Top 5 DRM Removal Tools Review
 How to Get Free TV Episodes and Rent Movies with Only $0.99 in iTunes
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Tutorial
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