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Impact:
stories that
make a
difference
By:Libby Tilley
“She’s a colleague”
Last minute referencing panic
Empathy Meaningful
ContextMemorable
Reflective
Reassess and
reconstruct
Building Blocks for Using
Stories
• Touchstone ideas
• Moon (2010) - they are an
attractive carrier of
information
• McDrury & Alterio (2003) -
helps the listener to re-
assess and reconstruct
their world view
• An agent for change –
promotes change in the
mind
https://twitter.com/ImpactWales/status/928510173542535169
How Storytelling affects the brain
An essential part of a manager’s
communication tool-kit
Stories explain who you are, what you want...and why it matters
The End
Libby Tilley
@LibTil
eat21@cam.ac.uk
http://libpara.blogspot.co.uk/
Head of Arts and Humanities Libraries, University of Cambridge
Images from Pixabay or taken in-house in the English Faculty Library

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Libby Tilly: Stories for relationship management

Notes de l'éditeur

  1. Colleague story
  2. Referencing story – in a hurry
  3. Grass roots type of impact Great if you actually want to find out what impact there is at all in what you do!
  4. In Cambridge a current strategic focus is to refer to all libraries ALL the time as ‘Cambridge Libraries’ or ‘the library community’ – The stories or narrative that are sued to consistently sell that impactful statement are many an varied – for example – did you know that Cambridge libraries teach more than 5000 students hours a year, or did you know that Cambridge Libraries are using Alma, etc etc. Stories deliberately used as a ploy to consistently embed the impact you want. Eg Twitter – consistent strategy for ARLG. I will re-tweet and occasionally comment on about 10 tweets every morning.