Presentation delivered during the Resource Alliance's Fundraising Online 2012 Conference in May 2012.

1. INSIGHTS &
ACTIVISTS FROM AFRICA
ONE WORLD. ZERO BARRIERS.
Fundraising Online 2012
Colin Habberton
15 May 2012

2. OVERVIEW
• Africa: An Introduction
• Africa & ICT: Current Stats
• Online Fundraising Trends
• Activists & Insights: Case Studies
– The Cause
– The Campaign
– The Crowd
– The Voice
– The Person
– The Crazy
• Q&A
• Some Inspirations
• Contact Details

3. “Africa is materially more decrepit than it was when I
first knew it, hungrier, poorer, less educated, more
pessimistic, more corrupt, and you can’t tell the
politicians from the witch doctors.
Not that Africa is one place. It is an assortment of
motley republics and seedy chiefdoms. I got sick, I
got stranded, but I was never bored.
In fact, my trip was a delight and a revelation.”
PAUL THEROUX, DARK STAR SAFARI

4. AFRICA: An Introduction
'Cradle of Mankind'
• 56 Countries
• 2nd largest continent
• 2nd most populous
• Covers 20% of land area
• Over 1 billion people
• 15% of world population
• Colonial history
• Comprehensive diversity
• Rising economic growth
rate: 5.5% for 2011
Source: http://en.wikipedia.org/wiki/Africa

5. ACTIVISTS IN AFRICA: Heritage

6. AFRICA & ICT: Some Stats…

7. AFRICA & ICT: Some Stats…

9. ONLINE FUNDRAISING: Trends
• GlobalGiving
– 25% of online donations they received went to projects in
Africa in the last three years
– Grown from US$530,000 in 2008 to US$1.6 million in 2010
illustrating increased acceptance of digital giving
• Blackbaud
– Rise of 35% in online fundraising in 2010
– International affairs organizations experienced 131% jump
compared to 2009 (incl.Haiti's earthquake recovery)
• GivenGain
– 2011: >200% increase in Africa receipts vs. 2010
Source: http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2742

10. ACTIVISTS IN AFRICA: Today

11. ONLINE FUNDRAISING: A Platform

12. ACTIVISTS & INSIGHTS: The Cause
GreenPop & The ‘Treevolution’
• 3500+ Trees planted in 2 years
• Community upliftment
• Certificates & co-ordinates
• African expansion: Zambia
Key Success Factors
• Inspirational Creativity
• Simple Message
• Tangible Deliverables
• Relevant & Real Impact

13. ACTIVISTS & INSIGHTS: The Crowd
‘Youth Build 2011’
• High School Class
• Building a Home
• CHF 12 000/GBP 8 000
• Buy a Brick Campaign
Key Success Factors
• Pester Power
• Offline Partnerships
• Cause Collaboration
• Remarkable Effort

14. ACTIVISTS & INSIGHTS: The Campaign
CANSA Shavathon
• Cancer Awareness Campaign
• CHF 5/GBP 4 ‘for a Shave’
• Multi-site/person events
• 4 Teachers raised CHF 6 700
Key Success Factors
• Integrated campaign
• Community engagement
• Micro-donation driven
• Public Awareness

15. ACTIVISTS & INSIGHTS: The Voice
EWT & Rhino Security
• Rhino poaching
• Progressive campaign
• Rhino as the Activist
• Replicated i.e. WWF SA
Key Success Factors
• Personalisation
• Dynamic dialogue
• Urgency of purpose
• Concept extension

16. ACTIVISTS & INSIGHTS: The Person
Doug Bailie (& Friends :-)
• Small Cause, Big Results
• CHF 25 000 and counting
• 56km in his 56th year
• Personal appeal
Key Success Factors
• Matched funding
• Influence & affluence
• Peer to Peer power
• Global donor base

17. ACTIVISTS & INSIGHTS: The Crazy
CHOC’s ‘Cows’
• Children’s Cancer Cause
• 300+ Fundraising Activists
• Wear Cow suits in races
• CHF 140 000 in 100 days
Key Success Factors
• Community of Activists
• Accessibility of the Cause
• Supported administration
• Wild & Wacky

18. INSIGHTS: A Summary
Strategy
• The Power in People
• Transparency of Purpose
• Mass Participation Events
• Remarkable Creativity
• Courage & Intention
Execution
• Integrated Campaigns
• Audience Segmentation
• Multi-media Content Generation
• Dynamic, Direct Dialogue
• Community Management

19. "The Internet, mobile technology, and social media
have made it easier and faster for potential donors to
understand the needs of communities faraway and
to give to organizations serving those communities.
However, the success of these tools in unlocking
philanthropic capital will only be as great as their
ability to give donors confidence that their funds are
really making a difference."
KATHERINA M. ROSQUETA
EXECUTIVE DIRECTOR OF THE CENTER FOR HIGH IMPACT PHILANTHROPY
UNIVERSITY OF PENNSYLVANIA

20. SOME INSPIRATIONS…
Websites
• www.charitywater.org
• www.mashable.com
• www.ngopulse.org
• www.givengain.com
Newsletters
• Idealware
• JustGiving
• Katya’s Non-Profit Marketing Blog
• Network for Good

21. INSIGHTS &
ACTIVISTS FROM AFRICA
ONE WORLD. ZERO BARRIERS.
Fundraising Online 2012
Colin Habberton
@relatomics
colin@givengain.com
or connect on LinkedIn
15 May 2012