Brisbane Shopify Meetup Recap: Video Marketing and Growth Strategies
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The document summarizes an upcoming Shopify meetup event in Brisbane on October 17, 2019. It provides details about who is attending, the event hosts and sponsors. It introduces the evening's speakers - Elias Lattouf from Google, Paul Cochrane from Shopify Plus, and Jakomina Vidakovic from Adrift Clothing. Paul Cochrane's presentation focuses on why every ecommerce business should be using video. Jakomina discusses how Adrift Clothing, an inclusive women's clothing brand, uses video marketing in their business. The event concludes with a panel question time and information on staying connected for future meetup events.
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Brisbane Shopify Meetup Recap: Video Marketing and Growth Strategies
- 1. #ShopifyMeetup BRISBANE MEETUP Thursday 17th October 2019 #ShopifyMeetup
- 2. #ShopifyMeetup WhoisAttendingthisShopifyMeetup? 66% 10% 23% 1% I currently have a store on Shopify I am thinking of starting a business on Shopify I am a freelance or agency professional working with clients I am an app developer
- 3. #ShopifyMeetup AbouttheHosts Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and Shopify Plus sites on all facets of their digital marketing, including Google AdWords, SEO, Pay Per Click, Social Media and more.
- 6. CRMEcommerce Offline Webhooks A.I. Automation Collaboration Personalisation Profiling Reporting Segmentation Ads Chat Email Mobile SMS Social Web
- 7. #ShopifyMeetup AbouttheEventSponsor Find out more: https://www.okendo.io/ Okendo is a customer ratings and reviews platform that is powering some of Shopify’s fastest growing brands. High growth Shopify retailers use Okendo to build shopper trust and excitement, showcase customer experiences and compel buying action.
- 10. ● ● ● ● ●
- 12. Social Profile Customer Attributes Large Media Content Product Attributes
- 13. Grid Style Gallery Carousel Style Gallery
- 14. Track & compare the key metrics of ➔ Customers who purchased a product and didn’t interact with Okendo ➔ Customers who purchased a product and did interact with Okendo Results for “Store X” 1. 6 x more likely to convert 2. $6.30 higher average order value
- 18. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Elias Lattouf Google Paul Cochrane Shopify Plus Jakomina Vidakovic Adrift Clothing
- 19. #ShopifyMeetup Paul Cochrane Shopify Plus
- 20. Why Every Ecommerce Business Should Be Using Video
- 21. We watch over 1 billion hours of YouTube videos a day
- 22. Facebook sees more than 8 billion video views per day
- 23. The most downloaded apps are video focused
- 24. “Marketing isn’t about the stuff you make, but about the stories you tell” - SETH GODIN
- 25. Video is the best way to tell stories
- 26. A video speaks 1000 words
- 27. Storytelling and content is the key to DTC growth
- 28. C PM= $14 C TR= 3% (30 clicks) CPC= $0.47 (14/30) C PM= $10 C TR= 3% (30 clicks) CPC= $0.33 (10/30) Ad #1 Ad #2
- 29. “Your audience needs to connect with your content first. It’s the kindling. It’s what drives inspiration. If sales are down, if traffic is more expensive, blame content.” - DAVID HERRMANN (DIR. ADVERTISING AT SOCIAL OUTLIER
- 30. Types of videos to optimise yourfunnel
- 31. ‘Show Me’ Video
- 33. ‘Tutorial’ Video
- 35. ‘Benefits’ Video
- 37. Your ‘story’ video is the most important
- 39. #ShopifyMeetup Jakomina Vidakovic Adrift Clothing
- 40. Jakomina Vidakovic Head of Ecommerce and Marketing October 2019
- 41. for every woman
- 42. Our team at Adrift Clothing are passionate about helping all women to feel beautiful in their own skin, offering sizes XS to 4XL in an array of versatile fabrics - both plain and print - including lightweight cotton, linen, linen blends, cotton silk, rayon, modal and viscose blends.
- 43. - Founder and Director, Rebecca Pullar - 2012 Adrift was brought to life - To make all women feel beautiful - Focus on comfort and ease - Community based ethos - Size Inclusive WHERE IT ALL BEGAN
- 44. OUR STORES OUR STOCKISTS Adrift has four stores located in Brisbane, Australia: Woolloongabba (Outlet Store) East Brisbane Newmarket Hamilton Along with our stores, we also distribute our styles through our ever-growing wholesale stockists in Australia, New Zealand and now the USA.
- 45. WHO ARE WE? MAKE EVERY WOMEN FEEL BEAUTIFUL PROVIDE HOPE, AND BELONG TO EVERY WOMAN, REGARDLESS OF SHAPE, SIZE OR AGE. MADE FOR EVERYDAY, EVERY NIGHT, EVERY HOLIDAY AND EVERYTHING IN BETWEEN.
- 46. - 7 full time staff - 20 part time / casual staff - Full pick pack in Warehouse in Woolloongabba - Completely Vertical in Production - Owned Factory in Bali - Partner factory in India - 3 product lines (Luxe, Basic and Fashion) WHO ARE WE?
- 47. HOW DO WE USE VIDEO?
- 49. HOW DO WE USE VIDEO - Combination of: - Full service agency creative - Part service solution - In house - For : - Branded campaign - Educational / - Consideration based creative - On Demand Creative or Trialing
- 50. ON DEMAND + TRIALING FB + INSTAGRAM LIVE
- 52. EDUCATIONAL
- 53. CONSIDERATION
- 54. PRODUCT VIDEOS
- 55. +1% Increase in conversion rate +12% Return Customer Rate - 2% Return Rate PRODUCT VIDEOS
- 56. BRANDED
- 60. for every woman
- 62. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Elias Lattouf Google Paul Cochrane Shopify Plus Jakomina Vidakovic Adrift Clothing
- 63. #ShopifyMeetup StayinTouch! To stay in the loop for future Brisbane Shopify Meetup events, you can: o Join the “Brisbane Shopify Meetup” group on Meetup.com o Follow the Reload Media twitter account @reload_media o If you registered for tonight, we’ll email you when the next one is on. Our next event will be in February 2020. Stay tuned for more details!