MIBS 2014 Wechat Malaysia presentation by Y.E Leong, Business Development Director

1. An overview of the world’s leading Mobile
IM App’s comprehensive mobile
ecosystem
Y E Leong
Business Development Director
WeChat Malaysia

2. 01/13/15
Andy, 17
Student
Avid online gamer,
music lover
Britney, 22, Fresh
graduate & fashion
blogger
Loves shopping
Zach, 28
eCommerce
Entrepreneur,
Currently in a long
distance
relationship
Meet these folks..

3. 01/13/15
Shaz, 35
Engineer,
Likes movies,
photography and
travelling
Rubina, 45
Mother of 2
Loves watching
cooking show &
gardening, does
grocery 3 times a
week
Mr Tan, 50
Business owner
and stock market
investor
Always starts his
day
watching/reading
news
Meet these folks..

4. 01/13/15
What could be the SINGLE common
denominator?

5. Topics
01/13/15
1. About Tencent
1. Overview of WeChat
1. Official Account Platform

6. About

7. 01/13/15
Leading Global Internet Company

8. 01/13/15
One-Stop Online Lifestyle

9. Source: iResearch China Internet Report; Data from Tencent
Leadership in All Consumer Internet Segments
Leading Internet Service Provider in China
CommunicationCommunication
Information
Entertainment
Commerce
#1 Mobile Communication & Social Network by Users
#1 Email Service Provider by Users
#1 Portal by Traffic
#1 Micro-blog Platform by Users
#2 Video Platform by Video Views and MUV
#1 Online Game Provider
#2 Online Payment Platform by Users
#1 Instant Messenger by Users
#1 Social Network by Users

10. Introducing WeChat
01/13/15

11. WeChat Globally…the fastest growing mobile
app*
Jan 26
Version 1.0
released in
China
May 10
Version 2.0 with
voice message
Aug 3
Version 2.5 with
LBS function
“Look Around”
Oct 1
Version 3.0 with
“Shake” function
April
WeChat launched
in international
markets
Mar 28
2011 2012
100 Million user
accounts
2013
300 Million user
accounts
438M MAU
globally
Jan 15
July
Twitter required 1,400 days and Facebook 1,600 days respectively to reach the 100mn user
milestone. It took WeChat 433 days.
2014
Sep 23
WeChat topped all
messaging apps with
35% global market share
(GWI Q2)
Over 438M Monthly Active Users (Q2 2014)
Source: GlobalWebIndex 2014 Q2 Report

12. WeChat in Malaysia
WECHAT Malaysia Market Share
90% smartphone
penetration rate
Malaysia Google Trend 2013
Top 10 search term
The only mobile app search term that
made it to top 10Top downloaded App
on AppStore & Google Play
No. 1 Social Mobile Platform

13. WeChat.com
New Way to Connect with FriendsUser Product Features Overview

14. 01/13/15
User Product Features Overview

15. 01/13/15
The 4 Pillars of WeChat
• IM –
Text/Pic/Voice/
Video
• Hold to talk
• Walkie talkie
• Stickers
• Group chat
• Nearby
• Shake
• Drift bottle
• Friend radar
• Location share
• Real time
location
• Status update
• Photo sharing
• Sight (video
clip)
• Content share
• Brands
• eCommerce
• Celebrities
• Consumer
Services
• Media

16. Introducing
WeChat Official Account Platform

17. 01/13/15
WeChat Official Accounts for Businesses
Verified
Account
Subscription
Account
Service Account
• A public WeChat account – acquire & engage WeChat followers
• Social media platform
• Open API platform - customizable integration

18. 01/13/15
WeChat Official Account Overview

19. 01/13/15
OA Partner Show Case
Yoox.com – Online Fashion Mall
https://m.youtube.com/watch?v=yKM5fDDbi8c

20. A Comprehensive Mobile Ecosystem
Platform
Communication
Entertainment
Commerce
Users
Brands
Payment
Information
Location
Based
Service
SocialNetworking

21. 01/13/15
Millions of Partners Already on Board
Globally

22. 01/13/15
Rethink WeChat:
The ONE App that fulfills many different lifestyles & needs of these folks
& many others…