This document summarizes the rise of the Android mobile operating system. It notes that Android has grown rapidly since its introduction in 2008 and now has the largest market share of any mobile platform. The document provides statistics showing Android surpassing other platforms like iOS, Blackberry and Windows Mobile in terms of market share, app downloads, and data usage. It also discusses how Android is expanding beyond smartphones into new devices and product categories.

1. De
fluwelen
revolu,e
van
Android
Remco
Bron

2. yubby.com
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marketingfacts.nl
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@remcobron huldehulde.nl
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3. Remco Bron?

10. Global Mobile Data Traffic
2008 - 2015

12. bron: AppsFire

13. bron: Morgan Stanley

14. Symbian Blackberry iPhone Android Windows Mobile

15. Welk smartphone
platform gebruikt uw
partner?

16. Welk smartphone
platform gebruikt uw
zoon / dochter?

17. Symbian Blackberry iPhone Android Windows Mobile

25. Sanjay Jha

34. 600.000
525.000 600000
450000
350.000
300000
250.000
150000
iPhone Droid
Eerste week Eerste maand

38. Aantal devices Aantal devices
met Android met iOS
170 5

39. Google vs Apple
App developer 70% App developer 70%
Carrier 30% Apple 30%

41. Cupcake Donut Eclair Froyo
Donut
Cupcake
Eclair
Froyo
Honeycomb
Gingerbread
Ice-cream sandwich
Gingerbread Honeycomb Ice-cream sandwich

43. bron: WWDC 2011

45. Global marketshare growth
2009 > 2010
Bron: Canalys

46. Smartphone market share
Symbian
WebOS
Windows 3% 2%
10%
Android
37%
Apple
27%
RIM Blackberry
22%
March 2011, Nielsen Mobile Insights USA

47. Smartphone activations share
Symbian
WebOS
Windows
1%
7% 2%
Apple
25% Android
50%
RIM Blackberry
15%
March 2011, Nielsen Mobile Insights USA

48. Marketshare 2011 - 2015
43,8% Bron:IDC
2011
2015
20,3%
38,9% 16,9%
13,4%
18,2% 20,6%
14,2% 5,5%
0,1% 3,8% 4,3%
Android iOS Blackberry Symbian Win Phone 7 Others

49. Welk OS wil de consument
op de volgende smartphone?
33%
31% 30%
26%
20%
18%
13%
11%
7%6%
2%1% 2%1%
Android iOS BlackBerry Windows WebOS Symbian Other Not sure
Jul 10 - Sep 10 Jan 11 - Mar 11

50. bron: Gartner

51. Average Monthly Data Usage (MBs)
Q1 ’11 Nielsen Customer Value Metrics, USA
582MB
492MB
448MB
317MB
174MB
127MB
Android OS Apple OS HP WebOS Windows Phone 7 Windows Mobile RIM Blackberry

64. App Store Ecosystems

65. Mobile platform installed base
vs. App downloads per day

66. Apple gebruikers downloaden meer
maar Android is in de achtervolging

69. Android Embedded

79. Android @ Home

80. Afstandsbediening van
het (digitale) leven

83. Remco Bron
@remcobron
remco@somanythoughts.nl
about.me/remcobron