Mobile Internet in Germany Report March 2011

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Analyses of the Top 50 e-commerce companies in Germany.

Technologie Business

www.remino.me
mmr - monthly mobile report März 2011

Bernd Rehm
Rehm GmbH
Guntherstrasse 21
80639 München
Deutschland
E-Mail: b.rehm@remino.me
Webseite: www.remino.me

Einleitung

❖ In den Auswertungen wurden die 50 umsatzstärksten E-commerce
Unternehmen in Deutschland berücksichtigt.
❖ Die Analyse wird monatlich, jeweils am Monatsanfang durchgeführt.
❖ Die vorliegende Analyse wurde am 12. März 2011 durchgeführt.

Nutzung der Platformen

22 % 26 % 20 %

8% 0%
Lesebeispiel: 22% der Top 50 e-commerce Seiten haben eine für Smartphones optimierte Webseite

Firmen, die auf mehreren Plattformen vertreten sind

0% 6% 60 %

Zusammenfassung

❖ Alle reden davon, dass 2011 das Jahr des mobilen Internets ist: Das scheint
sich aber noch nicht bei den führenden e-commerce Unternehmen
herumgesprochen zu haben.
❖ 60 % der Top 50 Unternehmen sind noch nicht im mobilen Web vertreten.
❖ In der Microsoft Plattform „Windows Marketplace“ ist kein einziges der
Top 50 Unternehmen aus Deutschland vertreten.
❖ Apples App Store dominiert. Interessant ist, dass es Firmen gibt, die zuerst
eine iPhone App entwickeln, bevor eine generische mobile App im Markt
platziert wird.

Reden wir darüber ...
www.remino.me
b.rehm@remino.me

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Mobile Internet in Germany Report March 2011

1. www.remino.me mmr - monthly mobile report März 2011

2. Bernd Rehm Rehm GmbH Guntherstrasse 21 80639 München Deutschland E-Mail: b.rehm@remino.me Webseite: www.remino.me

3. Einleitung ❖ In den Auswertungen wurden die 50 umsatzstärksten E-commerce Unternehmen in Deutschland berücksichtigt. ❖ Die Analyse wird monatlich, jeweils am Monatsanfang durchgeführt. ❖ Die vorliegende Analyse wurde am 12. März 2011 durchgeführt.

4. Nutzung der Platformen 22 % 26 % 20 % 8% 0% Lesebeispiel: 22% der Top 50 e-commerce Seiten haben eine für Smartphones optimierte Webseite

5. Firmen, die auf mehreren Plattformen vertreten sind 0% 6% 60 %

6. Zusammenfassung ❖ Alle reden davon, dass 2011 das Jahr des mobilen Internets ist: Das scheint sich aber noch nicht bei den führenden e-commerce Unternehmen herumgesprochen zu haben. ❖ 60 % der Top 50 Unternehmen sind noch nicht im mobilen Web vertreten. ❖ In der Microsoft Plattform „Windows Marketplace“ ist kein einziges der Top 50 Unternehmen aus Deutschland vertreten. ❖ Apples App Store dominiert. Interessant ist, dass es Firmen gibt, die zuerst eine iPhone App entwickeln, bevor eine generische mobile App im Markt platziert wird.

7. Reden wir darüber ... www.remino.me b.rehm@remino.me