Slides from Joe Caserta's Keynote at MIT CDOIQ Symposium 2018 As we continue to shift into a data-driven digital society, it’s crucial to ensure a cohesive strategy between the chief data officer and chief digital officer. In this talk, Joe Caserta will discuss the convergence between data and digital, addressing the interdependencies, ambiguities, and complications between the two. Joe will outline a cohesive strategy to enhance enterprise operations and improve your bottom line.

1. The Convergence of Data & Digital
Mapping Out A Cohesive Strategy
for Maximum Impact
Presented by:
Joe Caserta
President, Caserta
Massachusetts
Institute of
Technology
MIT
Boston, MA
July 18, 2018

2. Massachusetts
Institute of
Technology
C Data O vs C Digital O
Chief Data Officer
Evangelize a data vision for
the organization
Provide accountability for data
Innovate ways to use existing
data
Enrich and augment data
Support & enforce data
governance & security
Monitor and enforce data
quality
Set standards for analytical
reporting and generate data
insights
Chief Digital Officer
Digital strategy and
Innovation
Challenge and cannibalize
core business
Digital marketing and
customer engagement
Digital user experience
design
Customer-centric service
innovation
All mobility solutions, data
management and analytics
Sets standards, own data
and analytics platform

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ETL
ETL
`
Horizontally Scalable Environment - Optimized for Analytics
Big Data Analytics
Big Data Analytics
NoSQL
Databases
Traditional BI
Distributed File System
Traditional
EDW
Business
Applications Enterprise Reports
The Evolution of Enterprise Data

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Evolution of Analytics
What
happened?
Why did it
happen?
What will
happen?
How can we
make It happen?
Data Analytics Sophistication
BusinessValue
Source: Gartner. (+ Joe)
How to interact with
the customer?
Reports  Correlations  Predictions  Recommendation s  Artificial Intelligence
Most are here 

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The CDO/CDO Compromise
Chief Digital
Officer
Chief Data
Officer
The CDO Compromise
Digital Focus
Time to Market
Company Relevance
Customer Advocate
Generate Revenue
Data Focus
Standards
Governance
Stability
Reusability
Generate Revenue

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4 steps of the Industrial Revolution
18th Century: Introduction of Water and Steam powered mechanical
manufacturing facilities
19th Century: Introduction of electric powered mass production. First assembly
lines in 1870
1970s: Introduction of electronics and IT to advance automation of
manufacturing; for programmable controller 1969
Today: Introduction of AI based Cyber-Physical systems

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Becoming Digital for the People

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Becoming Digital - Driven by Data

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Digital and Data In Action

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Data is Food for the Future

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Data Analytics is your Differentiator
Acquiring, analyzing and acting on data with a focus on speed to action

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Future-Proof Data Architecture
Ingest Raw
Data
Organize, Define,
Complete
Munging, Blending
Machine Learning
Data Quality and Monitoring
Metadata, ILM , Security
Data Catalog
Data Integration
Fully Governed ( trusted)
Arbitrary/Ad-hoc Queries
and Reporting
Big
Data
Warehouse
Data Science Workspace
Data Lake – IntegratedSandbox
Landing Area – Source Data in “Full Fidelity”
Usage Pattern Data Governance
Metadata, ILM,
Security

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Institute of
Technology
Data Security Concerns
Operational Security
Intrusion Detection
Safe Employee Devices & Credentials
Internet Communication
DoS Protection
Storage Services
Encryption at Rest
Deletion of Data Protection
User Identity
Authentication
Login Abuse Protection
Service Deployment
Access Management of End User Data
Encryption of Inter-Service
Communication
Inter-Service Access Management
Service Identity, Integrity, Isolation
Hardware Infrastructure
Secure Boot Stack & Machine Identity
Hardware Design & Provenance
Security of Physical Premises

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Moving to the Cloud

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Caserta Clients
Retail/eCommerce
& Manufacturing
Finance, Healthcare,
Energy & Insurance
Digital Media/AdTech
Education & Services

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Who We Are / What We Do
Transformative Strategic Consulting
Management Intelligence
Business Intelligence
Data Intelligence
Artificial Intelligence
Advanced Technical Implementation
Data Governance
Data Architecture
Data Engineering
Data Science
Effective Methods Proven Results
Award Winning Company
Foundation Built on Data
Strategists, Architects,
Engineers, Analysts, Scientists
Data Ecosystem Reengineering
Digital Readiness
Data Lake Architecture
Data Warehousing
ETL Orchestration

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Forge Ahead
Life is like riding a bicycle,
to keep your balance, you
must keep moving.
- Albert Einstein

18. Massachusetts
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Thank You!
joe@caserta.com
@Joe_Caserta
Joe Caserta
President, Caserta