Plano de Comunicação interna — diagnóstico, visão estratégica e plano tático para Sodexo LATAM

1. www.sodexo.com
Ago/2011

2. Developed by

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How do we achieve these behaviors?

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By improvement of
Recognition Communication Pay
Learning,
Training and
Development

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And by the
strengthen of Senior
Leadership
Work
activities

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And how internal
communication
can contribute to
this process

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By developing
communication in line
with and geared towards
the brand, which creates
knowledge, interaction,
trust, pride and loyalty
among employees

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By working on every
opportunity that allows
employees to increase their
understanding of the business
and, as a result, their level of
behavior

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Being consistent
and systematic, able
to understand the needs
of the employee and the
company through channels,
people and effective tools

13. Before that,
we must
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Align communication
among senior leadership
Develop policies,
guidelines and content structure
of internal communication
Design the management
model of internal communication

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Than we find the tactical priorities
Disclose, clarify, prioritize, and guarantee
understanding of current policies
and organizational structure
among competent publics

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Than we find the tactical priorities
Prioritize key issues
to be communicated and clarified
with all clusters

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Than we find the tactical priorities
The management model
should be dependent
on the strategic needs of the company and
on the communication policy

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Employees split into 3 clusters
Operational employees Contract
administrators
and supervisors
Corporate

18. Plan
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With specific goals for each one
Cause a perception of
appreciation and
recognition
Integration with brand
and spread of
knowledge
Communication
for engagement

19. Plan
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Cause a perception of
appreciation and
recognition
Integration with
brand and spread
of knowledge
Communication
for engagement
And following global strategy for internal communication

20. Channels and tools
Recognition panel
Individual feedback
meeting
Corporate Video
Bulletin board
Print newsletter
Operational
Employees
B I C
B I C
B I C
B C
B I C
B
I
C
BRAND
INTEGRATION
COMMUNICATION
Recognition Communication Pay
Learning, Training
and Development

21. Channels and tools
Step by step of
communication
PFA
Collaborative online
environment
Notebook
I C
I C
Operations
Managers and
Supervisors
C
I C
B
I
C
BRAND
INTEGRATION
COMMUNICATION
Recognition Communication Pay
Learning, Training
and Development

22. Channels and tools
Paper (Continual update platform)
Module of communication
and relationship building
PPT (Continual update platform)
Eletronic Newsletter
(Continual update platform)
C
I C
I C
Corporate
I C
Intranet
(Continual update platform)
I C
B
I
C
BRAND
INTEGRATION
COMMUNICATION
Recognition Communication Pay Learning, Training
and Development

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Recognition panel
Individual feedback meeting
Corporate Video
Bulletin board
Print newsletter
Operational
Employees
Step by step of
communication
PFA Collaborative online
environment
Notebook
Paper
Module of communication and relationship building
PPT
Eletronic Newsletter
Intranet
Corporate
Operations
Managersand
Supervisors

24. Developed by
2011