Presentation used in Walkley's Social Media for Journalists training May 2013

1. FOR JOURNALISTS
An introduction

2. Nielsen’s State of the Media 2012 report found:
o Internet use doubled in past 10 years
o Top Australian web brands are Google,
Facebook, NineMSN/MSN, YouTube, Microsoft,
Yahoo7, Wikipedia, Apple, eBay, Blogger
• Surfing online takes up 16.1 hours of the average
Australian’s week; TV = 12.9 hours (Nielsen)
• Most common online activities for Australians in 2011
were reading news (59 per cent), social-networking
(52 per cent) and watching videos (45 per cent)
(ACMA)

4. • http://www.walkleys.com/social-media-training-
resources-brisbane-11may13
• Why use social media?
• How to use social media?
• Twitter
• Facebook
• Flickr and Instagram
• Storify
• Tools to help you stay organised.

5. • Content
o Case studies, story leads, sources, pictures, videos, new angles,
user-generated content.
• Marketing
o Pushing your content out to new audiences; traffic generation.
• Collaboration
o co-creating stronger and more relevant content with your
audience. Call-outs. Feel the mood.
o Readers are engaged; like to connect.

6. • Facebook: 955 million users; more than 42 million pages
and 9 million apps
• Youtube: 4 billion views per day
• Google+: 250 million registered users
• Skype: 250 million monthly connected users
• LinkedIn: 175 million users
• Twitter: 140 million users
• Instagram: 80 million registered users, 4 billion photos
• Flickr: 75 million users
• Pinterest: 20 million users
* Source: http://expandedramblings.com

7. • 84% of people access the internet every day
• 62% of internet users are on a social networking site
(usually Facebook, Twitter or LinkedIn)
• 97% of SM users are on Facebook
• 22.65% is the average number of times per week
social network users access Twitter
• 79% of large business is on social media

11. • Be conversational
• Don’t overwhelm your readers – try to keep
updates to under 10 a day
• Not EVERY story should be sent out on social
media
• Don’t just link to stories:
o Ask for help
o Respond to questions
o Create a community

12. • Ask for something
o What is Melbourne’s top tourist attraction?
o Premier is opening new childcare centre today…
What should we ask him?
• Make sure you respond
o Thanks, don’t forget to visit (website) to see our
coverage.

15. • Use Twitter to establish a relationship with your
audience.
• You want them to feel they have a personal
relationship with you and that you are accessible.

16. Clay Lucas – The Age Workplace Editor

17. • If you don’t have a Twitter account already – sign
up for one now.
• Find three people you are interested in following –
following other journalists and looking at who they
are following is a good place to start.
• Explore hashtags – what are some conversations
that are going on that are in an area of interest to
you.
• Write an engaging plug for a story you have written
in 140 characters or less. Remember to use hash
tags where relevant.
• Search for a photo that you could use in a story

18. Finding people
• Listorious
Finding stories
• Twazzup - real-time news platform.
• Picfog.com – is a real-time image search powered by twitter and
twitpic. Find images as they are posted on Twitter.
• Twitpic - find pics
• TweetTabs - Real-time trends and search
• TrendsMap - Real-time mapping of Twitter trends across the world
Other Twitter tools
• Tagdef - definitions of hashtags
• bit.ly - URL shortener
• HootSuite - social media manager
• Tweetdeck - social media manager

19. • Guardian.co.uk Facebook animation
• Using Facebook for one off events
o BBC Derby Ashourne Shrovetide Football
• Creating a page to grow an audience
o Ari Shapiro

20. • Storytelling

21. • Storytelling

22. • Keep up to date
o https://www.facebook.com/journalists

23. • Don’t automatically send Twitter updates to
Facebook
• Understand how links are presented

24. AUTUMN LEAVES EXAMPLE

25. Breaking News

27. • Leader magpie map
• Crowdmap

29. Images
• Copyright-free images
• Creative commons

30. • You must search for Creative Commons images
• Apply the licence
• Can search commercial-use as well
• Abstract as well as literal

31. • Photosharing that works on a hashtag system similar
to Twitter.
• Search instagram: http://statigr.am/
• Must ask owner if can use
CNN website

32. What’s wrong with this image?
Or this one?
http://twitter.com/iMuglerGaga/status/263037593095110657/photo/1

33. • Used widely in Newspapers and on TV.
• http://www.youtube.com/watch?v=gc29EYhA9BI&feature=player_embedded

35. • In a little while thoug
In a little while thoug

36. • Too good to be true? It is.
• Journalism.co.uk – how to verify content from social
media
• Not your job to speculate/spread rumours – it’s still
your job to get it right.
• Google search by image
• Ask for a phone number – call the person
• Ask for the other images in the sequence
• Use as a starting point not an ending point.

37. • Enables users to tell stories by pulling together content from
social media.
• Uses a variety of platforms – Twitter, Facebook, Google etc.
• Uses HTML embed code, reacts to changes as they happen.
• Final Tweets from #TheaterShooting Victim
• Behind the scenes at NY Fashion Week
Exercise
• Create a Storify on a news item or topic that interests you.

38. • Social bookmarking
o Delicious
• RSS
o Personal wire service
o Example: Feedly
• Exercise
o Set up Delicious and Feedly

42. • Mashable
• Liz Heron Facebook/Twitter
• Pete Cashmore Facebook/Twitter
• Facebook for Journalists

43. • Online communities mimic offline ones
• Calls to action must be simple
• Instructions must be clear and detailed
• People want their contributions listened to
• People want a wider impact