2. It's cooler than ever to be a
tween,
but is childhood lost?
http://www.usatoday.com/news/health/2009-02-03-tweens-behavior_N.htm
(we watched the clip from the Today Show that is embedded in the article)
3. Definition of a Tween
8-12 year-olds / 20 million strong
Time of transition; physical, emotional, &
psychological
Each week they spend 12 hours watching
TV &
7 hours online
70% say their parents are their best friends
63% DO NOT have cell phones
Reading for pleasure continues to drop
each year
4. Notes on Tweens
Notes: Tweens is a term that was really coined by the advertising industry to target this age group. As a result, this age
group has enormous power in what we all buy, what we read, what we see at the movies, etc. Like it or not, libraries have
been brought into this tween marketing frenzy and we need to stay in touch.
Tweens have split personalities – they still say their parents are their best friends, but they can have teenage attitudes.
Tweens today are much more well-informed through the vast amount of info that is available – parents, media, online,
parents, 24/7 society.
Greater exposure to topics and issues that would not have been considered appropriate material even 10-15 years ago.
Everything is available at our fingertips and this age group expects it to be there instantaneously for them – and for the most
part they are given it by their parents. Because they know so much more of what is going on in the world than previous
generations, they are also more aware of right and wrong. Many face an earlier onset of puberty and are starting their
teenage years at a more advanced stage than previous generations.
This could be a whole workshop on the physiological and pyschological aspects of this age group, but this gives us a small
overview of what we are seeing in our 8-12 year olds that are coming into our libraries.
Reading for pleasure drops steadily from grades 4 through 8. Tweens are electing not to read more often. The fact exists
and it is a cause for concern for all – parents teachers, and librarians.
5. What Tweens Find Important
Parents
Family Game Nights/ Mom& Daughter programs
Music
Add music to your website/programs/stream it
Movies
Book to Movie tie-ins/ show them/ discuss
Being Smart
Trivia, Contests, Tutors
12. Think outside the box
Text Messages as an alternative to Book Reports
Mo B Dik
Call me
-Ishml.
Hngr Gms
24 compete.
Last 1 alive wins. (fran jackson)
Diree Wmpee Kd
MS wrst idea evr.
Get me out of here.
14. Manhasset Public Library
Percy Jackson and the Olympians Book Club
8 – 12 year-olds 24 enrolled 18 showed up 10
boys!
Each week, a book, mythology, demi-god skills,
and a craft based on book.
Example: Week 2- Sea of Monsters.
Contact Marie Drucker for more info.
15. Manhasset Tween Girls
Some of the other tween programs given by
Larry Lederer: Make Your Own Quesadilla,
That’s a Wrap!, Ice Cream Extravaganza,
Iron Chef, Chocolate Making Workshop,
Tween Movie Night, Annual Video Game
Tournament, Pizza Taste Test Challenge,
2nd Annual Taste-off Cookie Challenge, The
Manhasset Sudoku Challenge. Boys’ Bash:
Guitar Hero, Boys’ Bash: NASCAR/ Girl’s
Night Out: DDR & DDR Super Nova & Wii
Sports
19. Mineola Public Library
Contact Vivian Yuan for more information.
Vivian sets up and breaks down the
tween/teen room each afternoon in a portion of
the community room. The Library is next to
the Middle School.
20. Port Washington Tween Area
Contact Rachel Fox for more info
Port has a tween section in their children’s room and has many programs for
them. Below right is a “Walk and then a Talk” where they take a walk and then
discuss either one book or they bring a book that they have read to booktalk.
Craft programs, acting, games, and many more activities have been offered.
23. In 1905, 11 year-old Frank Epperson of California mixed
some soda powder and water on his back porch. He left
the stirring stick in and the temperature dropped
overnight… the next morning he had a Popsicle!
In 1923, Frank began to sell his creation in seven fruit
flavors. What was the original name for this
summertime treat?
A. Ice-ees C. Epsicles
B. Pop-tastic D. Popsidoodles
Treats
C. Epsicles
24. Valley Stream
Tweens- Be Confident! Be Motivated! Be You!
Featuringco-authors of 113 Things to Do By 13
Contact Faith Kenney for more info
25. Further Reading
www.delicious.com/nassaulibrary/tweens
Acuff, D.S. What Kids Buy and Why: The
Psychology of Marketing to Kids. Simon &
Schuster, 1997.
Elkind, David. All Grown Up and No Place
to Go: Teenagers in Crisis. Perseus Books,
1998.
Siegel, D.L. The Great Tween Buying
Machine: Marketing to Today’s Tweens.
Paramount Market Publishing, Inc. 2001.
Notes de l'éditeur
Tweens is a term that was really coined by the advertising industry to target this age group. As a result, this age group has enormous power in what we all buy, what we read, what we see at the movies, etc. Like it or not, libraries have been brought into this tween marketing frenzy and we need to stay in touch. Tweens have split personalities – they still say their parents are their best friends, but they can have teenage attitudes.Tweens today are much more well-informed through the vast amount of info that is available – parents, media, online, parents, 24/7 society.Greater exposure to topics and issues that would not have been considered appropriate material even 10-15 years ago.Everything is available at our fingertips and this age group expects it to be there instantaneously for them – and for the most part they are given it by their parents. Because they know so much more of what is going on in the world than previous generations, they are also more aware of right and wrong. Many face an earlier onset of puberty and are starting their teenage years at a more advanced stage than previous generations.This could be a whole workshop on the physiological and pyschological aspects of this age group, but this gives us a small overview of what we are seeing in our 8-12 year olds that are coming into our libraries.Reading for pleasure drops steadily from grades 4 through 8. Tweens are electing not to read more often. The fact exists and it is a cause for concern for all – parents teachers, and librarians.
March 2010 – SLJ Article “Let’s Get This Party Started by Kate PritchardWe need directed/branded programs that target their interests and change with the interests of today. Stay on top of trends.
TWEEN LABELS – East MeadowSo, you’re too old for kids’ books, but your mom will freak out if you come home with anything scandalous! Turns out, Aladdin Mix is the perfect fit. From best friend drama to not so tiny first crushes to new school adjustments, the Aladdin Mix characters are up against the kind of life decisions any girl your age could find herself facing. Never lame or boring and perfect for today’s tween girl, aladdin mix books read like a best friend telling you an amazing story!
So we know that publishers have definitely noticed the Tween market and are marketing to them. Lots of what I like to call come and go titles. These are the titles you can buy in paper and buy a few of – when they are gone, they’re gone. Heavily illustrated, fun, and now sometimes tied to the web. Think 39 clues.
6,7,8
Boy’s Quest
To start this discussion Marie retold, very briefly, the Odyssey and whenever she came to a monster that Percy also encountered, I asked the kids to tell me about what happened. Then we made monster masks (premade blank masks ordered from Oriental Trading… that the kids could decorate with sequins, feathers, yarn, markers, and felt.)
*Make note of the handout from their newsletter*Some of the other tween programs given by Larry Lederer: Make Your Own Quesadilla, That’s a Wrap!, Ice Cream Extravaganza, Iron Chef, Chocolate Making Workshop,Tween Movie Night, Annual Video Game Tournament, Pizza Taste Test Challenge, 2nd Annual Taste-off Cookie Challenge, The Manhasset Sudoku Challenge. Boys’ Bash: Guitar Hero, Boys’ Bash: NASCAR/ Girl’s Night Out: DDR & DDR Super Nova & Wii Sports
