Keynote address by Renee Hobbs for the New York State Communication Association (NYSCA), Calicoon, NY, October 19, 2019.

1. Media Education Labhttps://mediaeducationlab.com

2. https://jmle.org

3. Renee Hobbs
Harrington School of Communication and Media
University of Rhode Island USA
Email: Hobbs@uri.edu
Twitter: @Reneehobbs
Web: Www.mediaeducationlab.com

6. What is consent?
What does it mean
to “be informed”?
Clicking “I agree”
when you don’t
understand what
you are agreeing to

7. PEER-TO-PEER FILE SHARING
My Argument
Algorithmic personalization shapes and
limits our experience of contemporary life
and learning
New forms of media literacy education are
needed to respond to the changing digital
environment
University-school partnerships can build
local capacity for digital & media literacy
education by bridging theory & practice

8. Media literacy is
responsive to
people’s lived
experience with
digital media,
mass media &
popular culture
RELEVANCE

9. Representation
Media Effects
Interpretation & Meaning
Semiotics
Political
Economy
KeyFive Key Concepts of Media Literacy

10. What are the Implications of Digital
Participation as Social Obligation?

15. Dialectics is a method of
philosophical argument that involves
some sort of contradictory process
between opposing sides.
Knowing is something
you do, an action that
requires heightened self-
awareness and reflection.
Dialectic reasoning generates
contradictions that are replaced
but still preserved over time.

17. “In mathematics, the art
of posing a question
must be held of higher
value than solving it.”
- Georg Cantor, creator of Set Theory
(1867)

18. Question: Why do the shoes I was looking at
on Zappos follow me from one website to
another?
Question: Why do some FB friends
never show up on my News Feed?
Question: Why go Google search results seem
so different when I use my Grandma’s
computer?

20. The Economic Value
of
“DATA EXHAUST”

21. www.grandparentsofmedialiteracy.com

22. www.grandparentsofmedialiteracy.com

23. www.grandparentsofmedialiteracy.com

24. www.grandparentsofmedialiteracy.com
Audiences are a type of commodity
that is produced, sold, distributed
and consumed.
By using media and viewing
advertising, workers end up
participating in capitalism even
when they’re relaxing at home.

25. The Product is You (1999)

31. A majority of students ages 14 - 23 prefer learning from
YouTube videos over other activities including in-person
group activities, learning apps, games, or reading from
printed books.
SOURCE: Pearson (2018). Beyond millennials: The next generation of learners. Global Research &
Insights and Harris Polling.

34. Turn & Talk
Share your
interpretation of
this video with the
person sitting next
to you

35. Instead of mining the
natural landscape,
surveillance
capitalists extract
their raw material
from human
experience.

36. The ability to
reliably predict
your behavior is
profitable.
The ability to
reliably control
your behavior is
a gold mine.

37. Companies are investing heavily in facial recognition and
sentiment analysis in order to identify people’s emotional
responses

38. Why are
all the
Google
Apps for
Education
offered for
free?

39. Ed Tech Venture Capital in 2018
K-12 Focus: $511 million
Higher Ed Focus: $590 million
Total: $1.45 billion

40. Propaganda about
machine learning in education

42. Hoaxes
Parody/Satire
ACTIVATE STRONG
EMOTIONS
ATTACK
OPPONENTS
SIMPLIFY
INFORMATION
RESPOND TO
AUDIENCE NEEDS
KEY FEATURES
OF CONTEMPORARY PROPAGANDA

43. Hoaxes
Parody/Satire
ACTIVATE STRONG
EMOTIONS
ATTACK
OPPONENTS
SIMPLIFY
INFORMATION
RESPOND TO
AUDIENCE NEEDS
KEY FEATURES
OF CONTEMPORARY PROPAGANDA

44. JOURNALISM AND
PUBLIC RELATIONS
ADVERTISING GOVERNMENT AND
POLITICS
ENTERTAINMENT EDUCATION ACTIVISM

46. Teachers need to learn
more about contemporary
propaganda and
algorithmic
personalization in
education

48. www.mindovermedia.tv

49. Learning about Global Propaganda Can
Activate Intellectual Curiosity

50. October 21 – 25, 2019
Digital Citizenship & Media Literacy Bill
#S2240

54. Virginia Tech
Libraries

55. A week-long
professional
learning experience
for educators,
college and
university faculty,
librarians,
organizational
leaders and media
professionals

56. PEER-TO-PEER FILE SHARING
My Argument
Algorithmic personalization shapes and
limits our experience of contemporary life
and learning
New forms of media literacy education are
needed to respond to the changing media
environment
University-school partnerships can build
local & national capacity for media literacy
education by bridging theory & practice

57. THE
POWER
OF
PARTNE
RSHIP
Northeast Regional Media Literacy
Conference
November 8 – 9, 2019
Providence, Rhode Island

58. MEDIA LITERACY IS….
• a critique of media’s institutional and
social power
• a type of education designed to protect
people from potential harms of media
exposure
• a dimension of democratic citizenship
• a social movement empowering people
to “talk back” to media
• a type of education that advances the
capacity for lifelong learning
• an expanded form of literacy

60. Professor Renee Hobbs
Harrington School of Communication and Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: @reneehobbs
Web: www.mediaeducationlab.com