Renee Hobbs offers a keynote address to the Teaching the Election Conference at the University of Wisconsin, Madison on September 26, 2020. Learn more: https://mediaeducationlab.com/teaching-about-2020-elections-virtual-conference

1. September 26, 2020
University of Wisconsin Madison
School of Education
Renee Hobbs
University of Rhode Island
Media Education Lab

3. Comprehensive examination of
propaganda education in K-12 and
college
• Propaganda & the Attention
Economy
• News and Information as
Propaganda
• Lies, Hate Speech & Terrorism
• Art, Activism & Elections
• Entertainment & Education
36 Learning Activities
www.mindovermedia.us

4. To Win Votes
Rally the Nation
De-Humanize the Enemy
Justify War & Mass Murder

5. **Rebuild Democracy**

6. WE BUILD BRIDGES BETWEEN
IN TEACHING THE ELECTION
PAST, PRESENT & FUTURE

7. Hoaxes
Parody/Satire
ACTIVATE STRONG
EMOTIONS
ATTACK
OPPONENTS
SIMPLIFY
INFORMATION
RESPOND TO
AUDIENCE NEEDS
KEY FEATURES
OF PROPAGANDA

8. NEWS & JOURNALISM
ADVERTISING
GOVERNMENT
ART & ENTERTAINMENT
EDUCATION
ACTIVISM

9. Who Creates
Political Expression and Propaganda?
Politicians and their allies (speeches,
debates, ads, etc)
Foreign countries (fake news, social media
posts, memes, videos, etc)
Ordinary people (dialogue, social media
posts, memes, videos, etc)

10. Analyzing
Political
Campaign Ads

12. TIME TO VIEW
& DISCUSS
1.What emotions do
you experience while
viewing?
2.What techniques are
used to attract and
hold your attention?
3.What is omitted from
this message?

14. TIME TO DISCUSS
1.What emotions did
you experience while
viewing?
2.What techniques
were used to attract
and hold your
attention?
3.What was omitted
from this message?

15. Kairos
Refers to the “timeliness” of an argument.
For an argument to be successful, it
needs an appropriate tone and structure,
and it must come at the right time.

16. 2016

17. 2020

18. 2020

19. 2016

20. 2020

24. Micro-influencers

27. TIME TO DISCUSS
Which sources of political
expression and propaganda
are most influential?
1. Politicians
2. Foreign countries
3. Ordinary people

28. Algorithmic
Personalization

29. Your news is personalized

30. Algorithmic
Personalization in News

31. Personalized
Political Advertising

37. NEWS & JOURNALISM
ADVERTISING
GOVERNMENT
ART & ENTERTAINMENT
EDUCATION
ACTIVISM

38. IN A DEMOCRACY
CITIZENSHIP
REQUIRES MEDIA LITERACY COMPETENCIES

39. the manufacture of consent?
OR an essential component of democracy?

40. VICTIMS?
PARTICIPANTS?

42. Renee Hobbs
Director, Media Education Lab
Co-Director, Graduate Certificate Program in Digital Literacy
Harrington School of Communication & Media
University of Rhode Island
Email: hobbs@uri.edu
Twitter: @reneehobbs
LEARN MORE
Web: www.mediaeducationlab.com