Nike Strategy Analysis

Nike Strategy Analysis
TABLE OF CONTENTS Executive
Summary...........................................................................................p.4
History.............................................................................................................p.6 Profile of
CEO...................................................................................................p.7 Competitor's
Profile............................................................................................p.7 Industry
Profile..................................................................................................p.8 Company
Analysis.............................................................................................p.9 Industry
Analysis................................................................................................p.24 Top Competitor
Analysis.....................................................................................p.25 Other External
Forces........................................................................................p.26 Key
Opportunity................................................................................................p.27 Key
Threat......................................................................................................p.27 Major and Subordinate
Problems.........................................................................p.28 Strategic
Match................................................................................................p.29 Primary ... Show more
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As illustrated in the graph below, this marked the first time since 1994 that revenues have declined.
Regardless of this year 's decline, Nike Inc. achieved 300% revenue growth over a 10–year period,
rising from 1990 sales of $2.235 billion. Exhibit 1 * Obtained from Nike, Inc. 1999 Annual Report
Although revenues declined in 1999, net income increased by 13% over the prior year. As the graph
below illustrates, net income has been volatile in the latter half of the 90 's. Sharp decreases in 1998
and 1999 net income were due to restructuring charges. If these charges had not been incurred,
income would have been flat for both years. Efficiency in cost control and inventory management
has allowed net income to increase while revenues decreased in 1999. Note that the largest growth
rate was 43% in 1997 over the prior year with net income of $795.8 million. Exhibit 2 * Obtained
from Nike, Inc. 1999 Annual Report Challenges Our greatest challenge in 2000 will be to maintain
the operational and financial initiatives we worked so hard to implement in 1998 and 1999. We must
maintain our inventory levels low enough that will allow us to adapt to quickly changing market
trends. Financially, we must remain conservative in our cost structure. Cuts to operating expenses of
almost $200 million this past year demonstrated that we are
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Strategic Analysis of Nike Inc
TABLE OF CONTENTS Executive Summary .
p.4 History .. ..p.6 Profile
of CEO . ..p.7 Competitor 's Profile
. .p.7 Industry Profile
..p.8 Company Analysis
p.9 Industry Analysis
......p.24 Top Competitor Analysis .p.25
Other External Forces .p.26 Key
Opportunity .. . p.27 Key Threat
p.27 Major and Subordinate Problems
. p.28 Strategic ... Show more content on Helpwriting.net ...
As illustrated in the graph below, this marked the first time since 1994 that revenues have declined.
Regardless of this year 's decline, Nike Inc. achieved 300% revenue growth over a 10–year period,
rising from 1990 sales of $2.235 billion. Exhibit 1 * Obtained from Nike, Inc. 1999 Annual Report
Although revenues declined in 1999, net income increased by 13% over the prior year. As the graph
below illustrates, net income has been volatile in the latter half of the 90 's. Sharp decreases in 1998
and 1999 net income were due to restructuring charges. If these charges had not been incurred,
income would have been flat for both years. Efficiency in cost control and inventory management
has allowed net income to increase while revenues decreased in 1999. Note that the largest growth
rate was 43% in 1997 over the prior year with net income of $795.8 million. Exhibit 2 * Obtained
from Nike, Inc. 1999 Annual Report Challenges Our greatest challenge in 2000 will be to maintain
the operational and financial initiatives we worked so hard to implement in 1998 and 1999. We must
maintain our inventory levels low enough that will allow us to adapt to quickly changing market
trends. Financially, we must remain conservative in our cost structure. Cuts to operating expenses of
almost $200 million this past year demonstrated that we are in

Coach Thad Matta Research Paper
The Ohio State men's basketball team has had back–to–back disappointing seasons and most people
believe that head Coach Thad Matta should be fired from his job. Ohio State is a program that over
the last ten years has been accustomed to winning games and being at the top of the Big Ten
standings, and the last two years under coach Matta were not up to most fans standards. I believe
that Thad Matta should not be fired and that he will turn the program around if given more time.
Thad Matta has been one of the most successful coaches in the country at his time at The Ohio State
University. Comparing him to Michigan State's head coach Tom Izzo, Thad Matta has a higher
winning percentage, more regular season conference championships, and more conference
tournament championships in his coaching career, which is also five years shorter than Izzo's,
according to sports–refernces.com. Then if you compare Matta to the past Ohio State coaches he
easily surfaces into the top pair. Coach Matta is the winningest coach in Ohio State history (Brown).
When he was hired in 2004 the buckeyes basketball program was in the bottom of the Big Ten
conference. In ... Show more content on Helpwriting.net ...
What they don't think about is what the Ohio State basketball program was like before he arrived.
Ohio State was not a national powerhouse before Thad Matta got their, and he turned them into one
in less than three years. He has taken a school that is known for their great football teams and turned
them into a respectable basketball program in the Big Ten. Ohio State under Matta has had some
good runs into the NCAA tournament running the same offensive system they do now. The problem
with Ohio State is not their offense, it's on the defensive side of the court. When they were making
tournament runs into the final four they had great defensive players like guards Aaron Craft and
Shannon

Should Football Be Banned In Schools
With football being the most competitive sport in the nation, many people have debated of whether
this sport should be banned in high schools due to the major injuries it may cause. Football is known
to have the highest concussion rate, next to boys ice hockey. However, the amount of money
football makes for both high school and colleges, (it may not be the best idea to completely ban this
sport). High school football should not be banned because if techniques were taught correctly many
injuries could be prevented,athletes can benefit from athletic scholarships, and the money football
raises benefits the schools. It may be true that the sport of football can cause physical and
psychological damage to high school athletes. Football is a contact ... Show more content on
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According to the National Collegiate Athletic Association, athletes looking to play division one
football at the collegiate level are all in competition for scholarships. According to "Average
Athletic Scholarship per Varsity Athlete" The" NCAA can award financial aid to as many as 85
players, with each player able to receive a full scholarship". Scholarship and financial aid are ways
for students attending colleges and universities to earn money towards things such as tuition and
fees they may have to pay. The sport of football has the most scholarships available, especially for
incoming freshman's leaving the highschool level. According to Average Athletic Scholarship per
varsity player with the average cost of tuition being well over $26,000 in the Central region of the
United States athletic scholarships will still be available as football continues to be a sport in high
school. As we know, colleges ia already expensive.This helps better the future of those who goes to
college off an Scholarship,maybe without that scholarship they may have not be able to get in
college. Keeping the sport of high school football will help a lot of athletes not only reach the next
level but also receive financial help when paying for

Dfsdf
VENTURE CAPITAL –– AN OVERVIEW OF THE BASIC ISSUES AND CHALLENGES FOR
ENTREPRENEURS
A NETPRENEUR.ORG SPECIAL REPORT AUGUST 2001
PREPARED BY: ANDREW J. SHERMAN, ESQ.
ANDREW J. SHERMAN, ESQ. MCDERMOTT, WILL & EMERY 600 13TH STREET, N.W.
WASHINGTON, D.C. 20005 (202) 756–8610 (202) 756–8087 (FAX) AJSHERMAN@MWE.COM
(E–MAIL)
WDC99 474195–1.T06139.0012
INTRODUCTION
At several recent Netpreneur.org Coffee & DoughNuts events, including the May 23rd program on
Ratchets, Cramdowns and Other Scary Venture Capital Terms as well as the recent Startup.com film
event on July 17th, many members of our Netpreneur community posed questions on the
fundamentals of structuring venture capital transactions, including many that time prevented the ...
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The investment
WDC99 474195–1.T06139.0012
2
is often structured more like a quasi–joint venture, because corporate venture capital often brings
more to the table than just money, such as access to the resources of these large companies.
Corporate venture capital efforts typically revolve around the corporation's goals to incubate future
acquisitions; gain access into new technologies; obtain intellectual property licenses; provide work
for unused capacity; technology entrepreneur thinking to current corporate staff; final hours for
excess cash; and break into new markets.
NARROWING THE FIELD
Preparation is the key to obtaining an initial meeting with the institutional venture capitalist. There
are three central components to the preparation process: business and strategic planning; effective

networking; and narrowing the field. A well–written business plan and financing proposal is a
necessary prerequisite to serious consideration by any sophisticated source of capital. Effective
networking means using professional advisers, commercial lenders, investment bankers and
consultants who may be able to assist you to get the business plan into the hands of the appropriate
venture capitalists. Institutional sources of capital are often flooded with unsolicited, "non–
introduced" plans that are more likely to end up in a wastebasket than before an investment
committee. Remember that the average venture

Propaganda by Edward L Bernays
PROPAGANDA
By EDWARD L. BERNAYS
1928
CONTENTS
I. II. III. IV. V. VI. VII. VIII. IX. X. XI. ORGANIZING CHAOS ..................................................
THE NEW PROPAGANDA ............................................ THE NEW PROPAGANDISTS .... 9 19 32
47 62
THE PSYCHOLOGY OF PUBLIC RELATIONS BUSINESS AND THE PUBLIC ....
PROPAGANDAAND POLITICAL LEADERSHIP 92 WOMEN'S ACTIVITIES
AND
PROPAGANDA . . .
115 121 135 141 150
PROPAGANDA FOR EDUCATION PROPAGANDA IN SOCIAL SERVICE .
ART AND SCIENCE ..................................................... THE MECHANICS OF PROPAGANDA . .
CHAPTER I
ORGANIZING CHAOS
THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an
... Show more content on Helpwriting.net ...
There is consequently a vast and continuous effort going on to capture our minds in the interest of
some policy or commodity or idea. It might be better to have, instead of propaganda and special
pleading, committees of wise men who would choose our rulers, dictate our conduct, private and
public, and decide upon the best types of clothes for us to wear and the best kinds of food for us to
11
Propaganda eat. But we have chosen the opposite method, that of open competition. We must find

a way to make free competition function with reasonable smoothness. To achieve this society has
consented to permit free competition to be organized by leadership and propaganda. Some of the
phenomena of this process are criticized–the manipulation of news, the inflation of personality, and
the general ballyhoo by which politicians and commercial products and social ideas are brought to
the consciousness of the masses. The instruments by which public opinion is organized and focused
may be misused. But such organization and focusing are necessary to orderly life. As civilization has
become more complex, and as the need for invisible government has been increasingly
demonstrated, the technical means have been invented and developed by which opinion may be
regimented. With the printing press and the newspaper, the railroad, the telephone, telegraph, radio
and airplanes, ideas can

Should College Athletes Be Paid?
At a time when colleges all over the country are having to cut back on educational expenditures,
justifying spending additional amounts of money on collegiate sports, as well as the players, has
become a very hot pressed topic in which the collegiate athlete is losing out on much of the money
generated by their performances either on the field or the court. Because many of these players help
bring in money to the university, they believe that a portion of that money should be given back to
them. Millions of dollars are made each year in collegiate sports but few of those dollars have been
given back to the players, who are the one's actually playing the sports colleges participate in.
Merchandise with players names, video games using a player's likeness, and all the obligations
involving media interviews, as well as maintaining ones grades can cause a collegiate athlete to
believe that their efforts are not being rewarded in a monetary sense. Now colleges and universities
around the country are rebutting that argument by having all of the college athletes expenses paid
for. They believe giving them a free education should be enough. Colleges believe that being a
student should trump all other obligations, including sports, so helping a young adult pay for college
is something universities hold in high regard. Universities are a place for higher learning, not a place
where athletes are supposed to come and make money. Also, many colleges would have a burden
paying their

Michigan State University and Texas Christian University...
Michigan State University Michigan State University is located in East Lansing, Michigan.It is a
public research university. The colors of Michigan State University are green and white. Michigan is
affected by the Great Lake's region, winter and summer climate is moderate. Currently, Michigan
State University's campus covers a total of 5,200 acres, of which two thousand acres have been
developed. A total of 556 buildings on campus: where 100 academic purposes, 131 for agricultural
purposes, 166 for the board uses 42 sports facilities. Michigan State University a total of 2,037,
464.3 square meters of indoor space. And there are a total of 43 kilometers of roads and 161
kilometers of sidewalks. Michigan State University campus also ... Show more content on
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In addition, minimum requirements for international students request that all secondary schools
attended, colleges or universities attended, or examination boards send original or attested copies of
all transcripts, diplomas, mark sheets, and certificates directly to MSU in an official, sealed
envelope. As an international student, you need to provide valid TOEFL scores and SAT scores as
well. Academic merit scholarships are awarded for students. IELTS and TOEFL scores are admitted
as a language proficiency. Regular admission for international students requests TOEFL's score of
79 with no sub–score below 17 for internet–based test. For paper–based test, it request score of 550
with no sub–score below 52. Also, for IELTS, regular admission requires the score of 6.5 or higher.
Besides regular admission, students, who do not have strong language skills, can apply for a
provisional admission. Provisional admission requests that the score of TOEFL's internet–based test
is 60–78 and a score of 500–549 on paper–based test. The score of IELTS's test is 6.0. Regular
admission needs SAT critical reading scores which is 480 or higher.
Academic merit scholarships are provided by MSU to attract the number of students to attend in.
Alumni Distinguished Scholarship is awarded to the top 15

Ohio State And Michigan State
The Greatest Rivalry
Their first meeting, which was held in Ann Arbor, was 34–0. Michigan dominated Ohio State in
their first couple meetings. "Carmen Ohio", Ohio State alma mater, was wrote in 1902 on the way
back from Ann Arbor after losing to Michigan 86–0. Ohio State better and better each year until they
final grew big enough to join the Big Ten in 1912. It is 1950, snow is coming down harder than ever
and the wind is brutal but yet two teams are out on a football field with a stadium full of Scarlet and
Blue all around. Michigan vs Ohio State has long been the greatest rivalry in football. They fought
back and fourth, winning and losing, for over 100 years. But even through all the different coaches
and players, through the fights and tears, Michigan and Ohio State will always be the greatest
tradition in football. This essay will be comparing Ohio State and Michigan throughout the years,
from winning streaks to greatest games and players. It'll also be reminiscing bowl games where it
was 2 degree and a blizzarding down on the players to bowl games and were very one sided. Ohio
State has not always been better than Michigan but over the years they have fought back and forth
and Ohio State has slowly narrowed the hole and are coming back with fire in their eyes.
It is the spring of 1890 and all around students are gathering at Ohio Wesleyan University to watch
the battling bishops play a team that has just beginning. That team is The Ohio State football team.
Ohio

St. Cloud University : A Public Higher Learning Institution
Saint Cloud University
St. Cloud University is a public higher learning institution that was founded in the 1870's in St.
Cloud, Minnesota. Although the 100 acre campus is in an urban setting, students have easy access to
the nearby Mississippi River. The University has anywhere between 15 to 16,000 students at any
time. St. Cloud University is one of the largest higher learning schools in the state of Minnesota.
The men 's basketball team the Huskies made it to the NCAA finals in 2010. The wrestling team is a
Division II program leader. The school 's most popular sport is hockey and both the men 's and
women 's teams actively compete in NCAA Division I.
Saint Cloud University Accreditation Details
St. Cloud University is accredited by the Higher Learning Commission and the North Central
Association of Colleges and Universities. It is also accredited by the Council of Graduate Schools in
the United States, the American Association of Colleges for Teacher Education and the National
Council for Accreditation of Teacher Education. Every department boasts specialized accreditation.
For example, all College of Science and Engineering teaching programs are accredited by the
National Council for Accreditation of Teacher Education (NCATE).
The School of Computing, Engineering and Environment's Bachelor of Sciences in Computer
Science and Electrical Engineering are accredited by the Computing Accreditation Commission
(CAC) of the Accreditation Board for Engineering and

Minority Groups In Professional Sports Essay
According to Flake et al., (2013), "Net of various productivity measures, the average female player
earned less than her male counterpart for every singles tournament won in 2009" (p. 670).
Understanding that some level of skill difference could be to blame for difference in numbers Flake
et al., (2013) dove deeper into the issue. According to Flake et al., (2013), "We also find that while
prize money for men and women is equal in prestigious tournaments such as Grand Slam events,
women's prize money is considerably lower in many of the less publicized tournaments" (p. 672). To
find that women only get paid in a similar amount in tournaments that are more publicised seems to
be a large lack of ethics in the professional tennis community. ... Show more content on
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This belief is reinforced because minority representation in professional sports is exceptionally
larger than the minority representation in the labor force for the United States (Kahn, 1991, p. 395).
Although minority groups are more represented in professional sports than they were in the past,
they still do not hold many managerial or executive level positions. There is a debate on why
minority groups are excluded from these types of positions. One group argues that, "minorities are
excluded from these positions because of negative stereotypes about black players' intelligence or
leadership abilities" (Kahn, 1991, p. 407). Another explanation to why minority groups might not be
in central positions is because of discrimination in training. Positions like quarterback, pitcher, and
linebacker in professional sports require more training than a regular position like an outfielder or
blocker. Minority groups that do not receive the same amount of training as white people in these
positions will most likely choose a non–central position. People in these central positions sometimes
discriminate against minority groups and believe they will not be able to train them because they are
not capable of learning these

Keith Jones In Philadelphia Sport
Philadelphia is notorious for being an extremely tough sports town. One day, the fan base can think
you are the best player in your league, then the next they're calling for your head and sending you on
a bus right out of town. In order to succeed in Philly, you need to be a great athlete and you have to
be consistent. Nobody succeeds in Philly by just being "average". However, "No one in the history
of Philadelphia sports has made a successful career off of being an average player better than...".
Who comes to mind? Jason Avant? Carlos Ruiz? Samuel Dalembert? Well the answer is no, no, and
no. The answer is Keith "Jonesy" Jones.
Now, some of you might be asking yourself, who the heck is Keith Jones? Keith Jones was a
forward for the Philadelphia flyers from 1998–2001. Starting from the beginning, Keith Jones was
born on November 8th, 1968 in Brantford, Ontario, Canada. Keith Jones, like any boy growing up in
Canada, learned to play hockey at a very young age. He started skating when he was 2 years old,
and then played in his first competitive hockey game when ... Show more content on
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The city of Philadelphia is a hard working town that likes athletes that put their noses to the
grindstone and play hard. Keith Jones played the role of the "grinder" which meant Jonesy would do
all the hard work in the corners and get the puck to the stars so they could score the goals. Jonesy
also had to do the fighting, and through this he showed his grit by never backing down. Also, Philly
is considered "the city of brotherly love" so for example, Philadelphians are nice to their neighbors
(however there is the occasional argument or feud between neighbors) and Philadelphians like to
think they are better than the rich snobs from new york, or the classless citizens of Boston. Jonesy
embodied this by playing the game rough and tumble, but not dirty in any

How Does Gatorade Affect Popular Culture
Patel 1
Gatorade has a big impact on sport culture in America. From fans, athletes, and sponsors this drinks
has become the symbol of American sportsmanship. In the early era many players would drink
Gatorade to refresh themselves before continuing to play. By the mid–1980's Gatorade changed its
position to shower coaches and players after victories. This drink would revolutionize the entire
sport world. By the 21st Century teams across the world would use Gatorade to celebrate. In
America many teams and players are sponsored by the Gatorade Company to use their product and
name new flavors after themselves. By far Gatorade is the official sport drinks of many sports, such
as football and soccer. Gatorade was made in the mid–1960 in Southern Florida by Robert Cade.
The originally flavor was Lemon–Lime. Many athletes would drink Gatorade to refresh themselves
before returning to the game. The NFL was one of the first sport league to allow its players to drink
it. By the 1970's it was popular for many children and young adults. In the 1980's teams celebrated
their victories by ... Show more content on Helpwriting.net ...
The most notable and ongoing presence of Gatorade in popular culture is the Gatorade shower,
originally called the "Gatorade Dunk," where players from a victorious team pick up the Gatorade
cooler, sneak up behind the head coach, and pour the contents of the cooler (generally Gatorade and
ice) over his head at the end of an American football game. This tradition was popularized in the
mid–1980s when Harry Carson and Jim Burt, of the New York Giants, doused head coach Bill
Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it
during the team's championship season of 1986–87. The tradition has since become a recurring
tradition across other team sports, including Canadian

What Is America's Pastime?
Lets take a look into why I believe that baseball has not only followed in the footsteps our "Great
Country", but is still "America's Pastime." Ask yourself, "is baseball our country's sport, has it not
evolved with our great nation?" The answer is yes, for many reasons. Lets take a look back in
history, "President Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, as
the nation approached its third year of bloody civil war. The proclamation declared, 'that all persons
held as slaves' within the rebellious states 'are, and henceforward shall be free.' Despite this
expansive wording, the Emancipation Proclamation was limited in many ways. It applied only to
states that had seceded from the Union, leaving slavery untouched ... Show more content on
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When we look our United States history, it is very similar, as long as we acknowledge it and just
accept it; it is our country and our sport. Look at baseball before 1900, our country was mostly on
the east coast, where our settlers were, and they played the sport with out African Americans.
Society was segregated, this was not a good thing, but it was how they lived. Once we moved on,
from 1910 through 1930, our country was changing, there was a war going on overseas, labor talks
and still some segregation. Baseball had its problems also; there was the "Black Sox scandal" (Ward,
Baker, Burns, 2011, pg. 144) Baseball was trying to clean up its act, with some talks of players
getting more money, so the unions played a role in society also. The middle class was having issues
with unions and then the first strike within baseball was in 1912. It all boiled down to money,
players were offered to come play in the "Federal League." WWI brought baseball together as our
country was fighting overseas, the National Anthem was not created until 1931, but was first played
at a baseball game by the band in the 1918 World Series. During the 7th inning stretch, they stroke
up the song at Comiskey Park. The stretch, turning into every uncovered head turning to "Old
Glory" and remembering our great nation, "it was then that 'Our Spangled Banner' would be an
integral part the national pastime." (Ward, Baker, Burns, 2011, pg. 132) Lets fast forward and look
at Hank Aaron, his career started in 1954 and ended in 1976, "if you are a baseball fan, you should
know that Aaron was the player that broke Babe Ruth's career record of home runs." (Tunnison,
2015) You can see the mirror effect with society; "the Civil Rights Act was passed less than a decade
before this feat by an African American was to be accomplished. The nation was buzzing with
controversy, with

Coco Cola
Criticism of Coca–Cola has arisen from various groups, concerning a variety of issues, including
health effects, environmental issues, and business practices. The Coca–Cola Company, its
subsidiaries and products have been subject to sustained criticism by both consumer groups and
watchdogs, particularly since the early 2000s. Allegations against the company are varied, including
* possible health effects of Coca–Cola products, * a poor environmental record, * perception of the
companies ' engagement in monopolistic business practices, * questionable labour practices
(including allegations of involvement with paramilitary organisations in suppression of trade
unions), * questionable marketing strategies, and * ... Show more content on Helpwriting.net ...
Mexican–made Coca–Cola may often be found for sale in stores catering to the Hispanic immigrant
community. Kosher for Passover Coke is also made with cane sugar, rather than corn syrup, due to
the special dietary restrictions for observant Jews. Some Orthodox Jews do not consume corn during
the holiday. Bottled with yellow caps, this variant can be found in some areas of the US around
April.[10] Risks arising from over–consumption[edit] In the February 2010 death of a 31–year–old
New Zealand woman, the coroner concluded "were it not for the consumption of very large
quantities of Coke by Natasha Harris, it is unlikely that she would have died when she died and how
she died"; Harris was found to have suffered from hypokalemia and "had an enlarged liver, and
deposits of fat within the liver, which pathologist Dr Dan Mornin attributed to the consumption of
'excessive amounts of sugar '." Christopher Hodgkinson, the long–term partner of Harris, "estimated
Natasha consumed four 2.25 litre bottles of Coke a day [and drank] no other beverage."[11] India
secret formula ban[edit] Coca–Cola was India 's leading soft drink until 1977 when it left India after
a new government ordered the company to turn over its secret formula for Coca–Cola and dilute its
stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA).[12] In 1993,
the company (along with PepsiCo) returned

Nike Strategy Analysis

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