Digital transformation, Fourth Industrial Revolution, Internet of things, Digital revolution, Business Models, innovation, open innovation, Long tail, IoT, Reach and Rich, App Economy, Strategic foundations, Unicorns, Sharing Economy, economy of things, economy of information, Internet, Mobile economy, Rene Rojas, HubBOG, Bogotech
9. Strategic Foundations of
Digital Business
1. Reach and Richness
trade off
2. Long-tail principle
3. New supply chains
4. Economy of things
and economy of
information
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13. The Long tail principle
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14. Buying Manufact Commercia DeliveryDesign
Manufacurers
Row materials ManufacturersDistribution Distribution Retailer Customer
Service
IN THE COMPANY
IN THE INDUSTRY
INFORMATION
INFORMATION
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In the supply chain
15. New Supply Chain
Manufacturinf
Row materials ManufacturDistribution Distibution Retailer Customer
Buying Manurfact Commerc DeliveryDesign Service
In the company
In the industry
cloud
cloud
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17. Ecomomy of things Economy of information
- Marginal cost is close to Zero- Marginal cost is the cost of a copy
- Speed of light –Fiber Optic- Speed of logistics, transport systems
- Things come to the customer- Customer have to come for things
- Keep the possesion after sale- Transfer the posesion after sale
- Less asymetries of information- Strong asymetries of information
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- Ubiquity- Spacely located
- 7/24- Openning and close, business hours
18. At the end of the day, Why a
Customer buy a product?
• Trust
• To solve a
problem
• To satisfy a
need
– Food
– House
– Clothing
– Information
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• To Save time
• Reduce risks
• Emotional
Feelings
• Status
• …..?
19. Where are we going?
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20. “nearly 97% of
kids had used
a mobile
device by the
time they
were 4, with
most of them
starting using
them before
age 1” Market
watch Nov 2015