e-business for traditional companies, companies, social marketing, web 2.0, empresas 2.0, business models

1. E-business process for brick and
mortar companies
Rene Rojas
E-business consultant
2010

2. Things to do before
1. Understand how the Internet's
architecture works
2. Understand the reach that the Internet
has achieved both, globally and in terms
of specific markets
3. learn about new business models that
has brought e-business and especially
how your business can be benefited or
harmed
4. Decide for yourself and convince your
board
5. Allocate adequate resources for e-venture
6. Try, learn, and try again

3. E-business evolution for brick
and mortar companies
Network
construction
Network
construction
INTEGRATION •“Universal
medium for
TRANSACTIONS
•Integration of •Social Networks data,
One -way comm Purchasing, logistics, •Social information and
•Buy/Sell on line Production and sales Marketing knowledge”
•Public Relations
•Product Information •Acceptance of •Coordination •Social •Design
•Branches rights between Marketplaces Principles
•“Contact us” obligations Suppliers and Clients •Social Suppliers •Collaborative
•Product information
•Catalog •Leverage off-line •On line campaigns and Clients working groups
•Promotions advertising •On line marketing •Social Web sites •New tecnologies
•Stock availability •E-marketing •Groups
WEBSITE E-COMMERCE E-BUSINESS WEB 2.0 WEB semantic
Evolution