Introduction health communication

Communication & Health Promotion Communication Science 2008 – 2009 Reint Jan Renes

system of health care health status exogenous determinants care cure prevention endogenous determinants individual hereditary acquired physical environment lifestyle social environment focus of the course Determinants of health (based on Ruwaart et al., 1994)

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Effective health communication? Zuidoost Drenthe, Hartstikke Goed! Arnhem Arnhemse Broek Gezond & Wel Roermond Hartslag Midden-Limburg Heerlen e.o. Uw Buurt Gezond Maaastricht e.o. Hartslag Limburg Eindhoven Wijkgezondheidswerk Bergeyk Gezond Bergeyk Tilburg Gelijke Gezondheid, Gelijke Kansen Rotterdam Nôs Saúde Rotterdam Wijkgericht werken aan gezondheidsbevordering Rotterdam Feijenoord Gezonde Stad Den Bosch Wijkgezondheidswerk Alkmaar Let op Vet Utrecht Zuilen Beter eten? Zeker weten! Utrecht Kanaleneiland Gezond Amsterdam Gezonde Leefgewoonten Westerpark Den Haag Gezondheids-achterstand moet Wijken Den Haag Stiom Roosendaal Heel de buurt Den Bosch Samen Beter Groningen Broodje Oosterpark Leeuwarden & Kootstertille Gezonde Start “ Modest effects“ Harting & Van Assema (2008)

“ Modest or no effects“ Kooiker & Van der Velden (2007)

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Theories in Dutch lifestyle campaigns (Wevers, Renes & Van Woerkum, 2008) Social psychological theories of health behavior

Space for change? Not Prepared to Change Already Changing ,[object Object],[object Object],[object Object]

What to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Focus on the individual ,[object Object],[object Object],[object Object]

Group assignment ,[object Object],[object Object],[object Object],Sub-a ssignment 1: Selection and 1 st description and analysis of selected campaign

Group assignment (cont.) ,[object Object],[object Object],[object Object]

Group assignment (cont.) ,[object Object],[object Object],[object Object],Hand in ‘hard-copy’ Mond ay 03 - 11

Anti-smoking campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take care of scientific writing! ,[object Object],[object Object],[object Object],[object Object]

National Lifestyle campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction health communication

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