Covering the fundamentals of branding, marketing, creating an active online presence, business licensing and insurance, photographing art, digital storytelling, and selling. As the director of several creative arts events and Peninsula College faculty, she will also encourage opportunities to participation in community arts events like the First Friday Art Walk Sequim, North Olympic Fiber Arts Festival, and Innovative Arts and Crafts Fair, as well as, Multimedia Communication courses to expand creative business skills and networking.

1. Creative
Small
Business
Basics
Workshop
with Renne Emiko Brock

3. Steps to start your small business
Conduct market research and write your
business plan
Fund your business and define return on
investment (ROI)
Choose your business name
Develop a brand and apply digital storytelling
Create an active online presence
Register your business and apply for license
Get federal and state tax IDs
Open a business bank account
Get business insurance
Build your marketing strategy
Produce inventory and price it
Photograph your art and document it

5. What is Branding?
A brand is defined
as a name, term,
sign, symbol or
design, or a
combination of
them intended to
identify the goods
and services of
business and to
differentiate them

6. World’s Most Powerful Brand
Everything
Is
Awesome!
http://www.forbes.com/sites/kathryndill/2015/02/19/le
go-tops-global-ranking-of-the-most-powerful-brands-
in-2015/

7. A successful brand will
achieve these objectives:
Articulate your message
distinctly.
Demonstrate your credibility.
Emotionally connect
to your target.
Inspire the buyer.
Solidify loyalty.

9. When did you become an
artist?
When I was three and started
to tell my mom how to make
my clothes.

10. Live the brand! Be
super!

11. uniqueasyou.com

12. hueareyou.com

13. renneemikobrock.com

14. spoonflower.com

15. marketplace.secondlife.com

16. twitter.com

17. What is
your story?
Marketing
is about
being
authentic
and
engaging.
Brand Trust and
Engagement
Creating a brand that
people trust means
they will buy more,
pay more, and
encourage others to
try more too.
Branding isn’t just
about your company;
it is about how an
audience reacts to
your company.

18. Define your Call to Action. Make it simple
and clear. Ideally, you want to
create your own
unique content. To
appear authentic,
produce your own
media.
People want to
engage with your
genuine voice.
Take your own
photos or draw
images.
If you post any
content that is not
created by you,
remember to give
credit to the creator.
Contribute value to

20. Marketing needs to:
Attract Interest
Strengthen Your
Brand
Educate and Entertain
Engage and Interact
Create a Transaction

21. Basic Marketing Terms
Public Relations (PR) - Managing the
public image of a company, product, or
person and creating a stream of
information and news about them with
the public.
Advertising – Communication used to
promote a product, service, or event to
persuades the public into action mostly
through consumption. You pay for it.

22. Press Release – An official statement
to media outlets about events or news
pertaining to a company, product,
event, or person with the goal to
receive media coverage.
Marketing - Marketing is the vital
activity of presenting products or
services to potential and current
customers to encourage them to
consume more.
Publicity – Activity to get public
attention and invite public action or

23. Building Your Marketing
Strategy
Remember your four Cs of
marketing:
Call to Action
Clarity
Consistency

24. Make it easy
for other
superheroes to
market for you.

26. Use Social
Media
to build and
foster
essential
community
creation
that is
necessary to
build a
world
audience.

27. #fiber #fiberart #fiberarts #shopsmall

32. Wordpress.com
Free blog that acts like a website and is your social
media super friend! If you can attach an image to an
email, you can blog!

33. Your WP blog posts share in your feeds
for you!

34. Bluehost.com Super service, education, and
Wordpress hosting. This is my affiliate link:
https://www.bluehost.com/track/hueareyou

35. Use Instagram to fill your feeds and
Wordpress!

36. Add Applets at IFTTT.com (if this then
that)

37. With Sharing, one stop posts at your
Wordpress blog or website! Be sure to
include Sharing Buttons!

38. U.S. Small Business Administration
https://www.sba.gov/course/legal-requirements-small-
business/

39. State of Washington Business License
http://bls.dor.wa.gov/startbusiness.aspx
Choose a business
structure that best
suits your business
needs.

40. Artists, Crafters, & Tradesman (ACT) Insurance
actinsurance.com

41. Less is more. Photographing your art or products doesn’t
require expensive equipment. Lightboxes make grand cat
beds. You need a
simple space
that is well lit or
has natural
light.
Use a plain
background
that is white,
gray, or black.
Use a tripod or
something
steady for your
camera or
phone.

42. Make your white right! Use Levels, Brightness, Tint, and
Saturation!
Photoshop.com Get Photoshop Express for your phone or
tablet.

43. Dip and
swipe!
squareup.co
Foster opportunities and start selling! Network and build
partnerships!

44. Come take a class with me at Peninsula
College on campus or online! pencol.edu
#PenColMedia
Intro to Multimedia
Web
Wordpress Web Design
Social Media Marketing
Intro to Digital Video
Directing and
Production
Digital Video Projects
Digital Storytelling
Infographics and Data
Visualization
Intro to 3D Design
Art + Technology:
Photoshop 1 – 6
Color Theory
Computer & Tablet
Basics

45. Thank you
very much!
Be super!
@renneemi
ko