1. Emerging Opportunities in Indonesia's Cards and Payments
Industry: Market Size, Trends and Drivers, Strategies, Products
and Competitive Landscape
Report Details:
Published:November 2012
No. of Pages: 97
Price: Single User License – US$4495
Synopsis
The report provides market analysis, information and insights into Indonesia''s cards and
payments market, including:
• Current and forecast values for each segment of the Indonesian cards and payment market
including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Indonesia''s cards and payment
market
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various
bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• Competitive landscape of Indonesia''s cards and payments market
Summary
The Indonesian cards and payments industry grew substantially both in volume and value terms
during the review period. Transaction volumes increased from 1.3 billion in 2008 to 2.3 billion in
2012, at a CAGR of 16.7% during the review period. The industry grew at a CAGR of 19.3%
during the review period from IDR846.8 trillion (US$84.6 billion) in 2008 to IDR1,715.1 trillion
(US$188. 6 billion) in 2012 and is anticipated to grow at a CAGR of 10.7% over the forecast period
(20132017), from IDR2,024.2 trillion (US$22.6 billion) in 2013 to IDR3,039.8 trillion (US$334.4
billion) in 2017. Debit cards dominated the industry with a market share of 57.7% in 2012, followed
by prepaid, credit and charge cards with respective shares of 29.4%, 12.6% and 0.4%. Banks and
card issuers in Indonesia have introduced several new technologies to increase levels of
consumer convenience. For example, with the introduction of contactless technology, customers
can make payments for small value purchases in seconds. Indonesian mobile operators are also
making efforts to establish the required infrastructure for near field communication (NFC)
technology through which customers can make purchases via their mobile phones. Banks are

2. migrating to Europay, MasterCard and Visa (EMV) cards in order to provide enhanced security
features to customers. EMV cards store customer data on a chip in an encrypted format which has
led to increased EMV adoption in several regions across the world. With increased security
features banks are intending to offer cards that can be used in any geographical location without
any security issues. The introduction of these new technologies is expected to compel customers
to carry advanced and secure card payment solutions.
Scope
• This report provides a comprehensive analysis of the Indonesian cards and payments market
• It provides current values for Indonesia''s cards and payments market for 2012 and forecast
figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting
Indonesia''s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Indonesia''s cards and payments market
Reasons To Buy
• Make strategic business decisions using historic and forecast market data related to Indonesia''s
cards and payments market and each market within it
• Understand the key market trends and growth opportunities within Indonesia''s cards and
payments market
• Assess the competitive dynamics in Indonesia''s cards and payments market
• Gain insights into the marketing strategies used for selling various types of cards in Indonesia
• Gain insights into key regulations governing Indonesia''s cards and payment market
Key Highlights
• Banks and card issuers in Indonesia have introduced several new technologies to increase
levels of consumer convenience. For example, with the introduction of contactless technology,
customers can make payments for small value purchases in seconds.
• Indonesian mobile operators are also making efforts to establish the required infrastructure for
near field communication (NFC) technology through which customers can make purchases via
their mobile phones. Banks are migrating to Europay, MasterCard and Visa (EMV) cards in order
to provide enhanced security features to customers.
• Indonesian banks have been expanding their payment infrastructure during the review period.
Banks have been expanding their networks of automatic teller machines (ATMs) in order to
develop their business. The number of ATMs installed in Indonesia increased significantly during
the review period, rising from 21,000 units in 2008 to 28,800 units in 2012 and recording a CAGR
of 8.23%.
• Indonesia’s central bank, Bank Indonesia, has introduced new regulations for the credit card
category, according to which it has placed a cap on the interest rates charged by banks on credit
cards. Bank Indonesia has also set the minimum monthly income at IDR3 million and the
maximum credit limit available at three times this rate.

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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Market Attractiveness and Future Prospects of Cards and Payments Industry
3 Analysis of Indonesia Cards and Payments Market Drivers
3.1 Infrastructure Drivers
3.1.1 Complete migration to EMV technology
3.1.2 Contactless and NFC payments
3.1.3 Increasing penetration of internet and smartphone users
3.1.4 Growing investments in ATMs and POS
3.2 Business Drivers
3.2.1 Expansion of retail sector
3.2.2 Increase in competition
3.2.3 Increasing prepaid card penetration
3.2.4 High levels of tourist expenditure
3.2.5 Transportation card
3.3 Other Growth Drivers
3.3.1 Increasing acceptance of financial cards among consumers
3.3.2 Financial education to create awareness
3.3.3 Per capita annual disposable income
3.3.4 Positive job market
3.3.5 Urban vs rural population
3.4 Card Fraud Statistics
3.5 Regulatory Framework
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfer
5.1.3 Cards payments

4. 5.1.4 Checks
5.2 Debit Cards Market Share
5.2.1 By bank
5.2.2 By Scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By Scheme
5.4 Charge Cards Market Share
5.4.1 By card type
6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies
7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Market Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Market Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segments – open and closed-loop cards
7.4.3 Analysis by transaction value
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators
8 Company Profiles, Product, and Marketing Strategies
8.1 PT Bank Internasional Indonesia

5. 8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit cards offered
8.1.4 Financial performance
8.2 Bank Danamon Indonesia
8.2.1 Strategies
8.2.2 Credit card offered
8.2.3 Debit cards offered
8.2.4 Financial performance
8.3 Bank Central Asia
8.3.1 Strategies
8.3.2 Debit card offered
8.3.3 Prepaid cards offered
8.3.4 Financial performance
8.4 Bank Mandiri
8.4.1 Strategies
8.4.2 Credit Cards offered
8.4.3 Debit cards offered
8.4.4 Prepaid cards offered
8.4.5 Financial performance
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer
List of Tables
Table 1: Retail Sales Value in Indonesia (IDR Trillion), 2007–2016
Table 2: Retail Sales Value in Indonesia (US$ Billion), 2007–2016
Table 3: Indonesia Payment Channels (IDR Million), 2008–2012
Table 4: Market Entry Strategy of Foreign Banks in Indonesia
Table 5: Indonesia Cards Market by Type of Card (Number in Thousands), 2008–2017
Table 6: Indonesia Cards Market Size by Volume (Thousands), 2008–2017
Table 7: Indonesia Cards Market Size by Transaction Value (IDR Million), 2008–2017
Table 8: Indonesia Cards Market Size by Transaction Value (US$ Million), 2008–2017
Table 9: Indonesia Cards Market Size by Transaction Volume (Million), 2008–2017
Table 10: Indonesia Debit Card Category Market Size (Thousands), 2008–2017
Table 11: Indonesia Debit Card Category Market Size (IDR Million), 2008–2017
Table 12: Indonesia Debit Card Category Market Size (US$ Million), 2008–2017

6. Table 13: Indonesia Debit Card Category Market Size by Transaction Volume (Million), 2008–2017
Table 14: Indonesia Card Category Market Size by Frequency of Use (Transaction/Card/Year),
2008–2017
Table 15: Indonesia Prepaid Card Category Market Size (Thousands), 2008–2017
Table 16: Indonesia Open-Loop Prepaid Cards Category Market Size (Thousands), 2008–2017
Table 17: Indonesia Closed-Loop Prepaid Cards Category Market Size (Thousands), 2008–2017
Table 18: Indonesia Prepaid Cards Category Market Size (IDR Million), 2008–2017
Table 19: Indonesia Prepaid Cards Category Market Size (US$ Million), 2008–2017
Table 20: Indonesia Charge Card Category Market Size (Thousands), 2008–2017
Table 21: Indonesia Charge Card Category Market Size (IDR Million), 2008–2017
Table 22: Indonesia Charge Card Category Market Size (US$ Million), 2008–2017
Table 23: Indonesia Charge Card Category Market Size by Transaction Volume (Million),
2008–2017
Table 24: Indonesia Credit Card Category Market Size by Volume (Thousands), 2008–2017
Table 25: Indonesia Credit Card Category Market Size by Transaction Value (IDR Million), 2008–
Table 26: Indonesia Credit Card Category Market Size by Transaction Value (US$ Million),
2008–2017
Table 27: Indonesia Credit Card Category Market Size by Transaction Volume (Million),
2008–2017
Table 28: Indonesia Credit Card Category Market Size by Frequency of Use, 2008–2017
Table 29: Indonesia Credit Card Category Market Size by Average Transaction Value (IDR),
2008–
Table 30: Indonesia Credit Card Category Market Size by Average Transaction Value (US$),
2008–2017
Table 31: PT Bank Internasional Indonesia Financial Position, Fiscal Year Ending December 2011
(IDRBillion)
Table 32: Bank Danamon Indonesia Financial Position, Fiscal Year Ending December 2011 (IDR
Billion)
Table 33: Bank Central Asia Financial Position, Fiscal Year Ending December 2011 (IDR Billion)
Table 34: Bank Mandiri Financial Position, Fiscal Year Ending December 2011 (IDR Billion)
Table 35: Cards and Payments Key Definitions
List of Figures
Figure 1: Current and Future Prospects of Various Cards in Indonesia
Figure 2: Growth Potential of The Indonesian Cards and Payments Industry by Area of Usage
Figure 3: Indonesian Cards and Payments Industry Drivers
Figure 4: Internet Penetration Rate in Indonesia (%), 2008-2012
Figure 5: Number of POS terminals in Indonesia (Thousands), 2008–2012
Figure 6: Number of ATMs in Indonesia (Thousands), 2008-2016
Figure 7: Retail Sales Value in Indonesia (IDR Trillion), 2007–2016
Figure 8: Tourists Spending in Indonesia (IDR Trillion), 2007–2011
Figure 9: Per Capita Annual Disposable Income in Indonesia (IDR Million), 2008–2012

7. Figure 10: Indonesia Employment Rate (Percentage of Total Population), 2007–2011
Figure 11: Urbanisation in Indonesian (%), 2007–2011
Figure 12: Indonesia Card Fraud Statistics (IDR Million), 2008–2012
Figure 13: Consumer Preference for Various Types Of Cards
Figure 14: Cards For Students and the Young Population
Figure 15: Card Targeted at Women
Figure 16: Cards for High Net Worth Individuals
Figure 17: Cards for Sports Fans
Figure 18: Cards for Travelers
Figure 19: Cards for Corporates
Figure 20: Consumer Preference for Various Types of Cards
Figure 21: E-Commerce Activities and Portals (Percentage of Total E-Commerce Customers),
2011
Figure 22: Share of Different Online Payment Options in Indonesian (%)
Figure 23: Share of Different Payment Channel in Indonesia (%),2012
Figure 24: Indonesia Value and Growth of Credit Transfer (IDR Million), 2008–2012
Figure 25: Indonesia Value and Growth of Cards Payments (IDR Million), 2007–2011
Figure 26: Indonesia Value and Growth of Check Payments (IDR Million), 2007–2011
Figure 27: Indonesia Debit Card Market Share by Banks (%), 2011
Figure 28: Indonesia Debit Card Market Share by Schemes (%), 2011
Figure 29: Indonesia Credit Card Market Share by Bank (%), 2011
Figure 30: Indonesia Credit Card Market Share by Scheme (%), 2011
Figure 31: Indonesia Charge Card Market Share by Scheme (%), 2011
Figure 32: Indonesia Charge Cards by Scheme (%), 2011
Figure 33: Debit Cards for the Young Population
Figure 34: Travel Cards Offered by Banks in Indonesia
Figure 35: Co-branded Cards Offered by Banks in Indonesia
Figure 36: Credit Cards with Reward Points and Benefits
Figure 37: Credit Card Pricing Strategies
Figure 38: Indonesia Cards Market by Type of Card (%), 2008–2017
Figure 39: Indonesia Cards Market Size by Volume (Thousands), 2008–2017
Figure 40: Indonesia Cards Market Size by Transaction Value (IDR Million), 2008–2017
Figure 41: Indonesia Cards Market Size by Transaction Volume (Million), 2008–2017
Figure 42: Indonesia Debit Card Category Market Size (Thousands), 2008–2017
Figure 43: Indonesia Debit Card Category Market Size (IDR Million), 2008–2017
Figure 44: Indonesia Debit Card Category Market Size by Transaction Volume (Million),
2008–2017
Figure 45: Indonesia Card Category Market Size by Frequency of Use (Transaction/Card/Year),
2008–2017
Figure 46: Debit Card Usage ATMs and POS Terminals (Million), 2008–2017
Figure 47: Indonesia Prepaid Card Category Market Size (Thousands), 2008–2017
Figure 48: Indonesia Open-Loop Prepaid Cards Category Market Size (Thousands), 2008–2017

8. Figure 49: Indonesia Closed-Loop Prepaid Cards Category Market Size (Thousands), 2008–2017
Figure 50: Indonesia Prepaid Cards Category Market Size (IDR Million), 2008–2017
Figure 51: Indonesia Charge Card Category Market Size (Thousands), 2008–2017
Figure 52: Indonesia Charge Card Category Market Size (IDR Million), 2008–2017
Figure 53: Indonesia Charge Card Category Market Size by Transaction Volume (Million),
2008–2017
Figure 54: Indonesia Credit Card Category Market Size by Volume (Thousands), 2008–2017
Figure 55: Indonesia Credit Card Category Market Size by Transaction Value (IDR Million),
2008–2017
Figure 56: Indonesia Credit Card Category Market Size by Transaction Volume (Million),
2008–2017
Figure 57: Indonesia Credit Card Category Market Size by Frequency of Use, 2008–2017
Figure 58: Indonesia Credit Card Category Market Size by Average Transaction Value (IDR),
2008–2017
Figure 59: PT Bank Internasional Indonesia Market Segmentation of Cards Offered
Figure 60: Bank Danamon Indonesia Market Segmentation of Cards Offered
Figure 61: Bank Central Asia Market Segmentation of Cards Offered
Figure 62: Bank Mandiri Market Segmentation of Cards Offere
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