1. Pet Care in Switzerland
Report Details:
Published:November 2012
No. of Pages: 49
Price: Single User License – US$1900
The overall pet care market in Switzerland is experiencing a steady performance. In 2012, pet
care is set to see a current value increase of 1%, reaching CHF662 million. The trend towards
premium products on the one hand and private label on the other hand dominates the pet care
market. Cat food, which takes the lion’s share (55%) of total pet food sales, is expected to see a
1% rise in current value, boosting overall pet care sales. Current value sales of dog food are set to
decline by -1% due...
Euromonitor International''s Pet Care in Switzerland report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
PET CARE IN SWITZERLAND
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Pet Care Market To See Stable Performance in 2012
Health and Wellness Further Determines Swiss Pet Care Market
Migros Undisputed Leader in Pet Care in 2011
Pet Superstores Still Thriving
Pet Care Expected To Remain Stable Over the Forecast Period
Key Trends and Developments
Health and Wellness Pet Care in High Demand
Polarisation on the Pet Care Market Continues
Pet Superstores Putting Pressure on Other Distribution Channels
Changing Pet Population Affecting Pet Care Sales
Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Penetration of Private Label by Category 2006-2011
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources

3. Summary 1 Research Sources
Provet AG in Pet Care (switzerland)
Strategic Direction
Key Facts
Summary 2 Provet AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Provet AG: Competitive Position 2011
Qualipet AG in Pet Care (switzerland)
Strategic Direction
Key Facts
Summary 4 Qualipet AG: Key Facts
Summary 5 Qualipet AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Qualipet AG: Private Label Portfolio
Competitive Positioning
Summary 7 Qualipet AG: Competitive Position 2011
Telion AG in Pet Care (switzerland)
Strategic Direction
Key Facts
Summary 8 Telion AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Telion AG: Competitive Position 2011
Vitakraft Schweiz AG in Pet Care (switzerland)
Strategic Direction
Key Facts
Summary 10 Vitakraft Schweiz AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Vitakraft Schweiz AG: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2007-2012

4. Table 20 Cat Population 2007-2012
Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 12 Cat Food by Price Band 2011
Table 22 Sales of Cat Food by Category: Volume 2007-2012
Table 23 Sales of Cat Food by Category: Value 2007-2012
Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 26 Sales of Premium Cat Food by Category: Value 2007-2012
Table 27 Cat Food Company Shares 2007-2011
Table 28 Cat Food Brand Shares 2008-2011
Table 29 Cat Treats Brand Shares 2008-2011
Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2007-2012
Table 35 Dog Population 2007-2012
Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 13 Dog Food by Price Band 2011
Table 37 Sales of Dog Food by Category: Volume 2007-2012
Table 38 Sales of Dog Food by Category: Value 2007-2012
Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 41 Sales of Premium Dog Food by Category: Value 2007-2012
Table 42 Dog Food Company Shares 2007-2011
Table 43 Dog Food Brand Shares 2008-2011
Table 44 Dog Treats Brand Shares 2008-2011
Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators

5. Table 49 Other Pet Population 2007-2012
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2007-2012
Table 51 Sales of Other Pet Food by Category: Value 2007-2012
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 54 Bird Food Brand Shares 2008-2011
Table 55 Fish Food Brand Shares 2008-2011
Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2007-2012
Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017
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