1. Pet Care in Ukraine
Report Details:
Published:October 2012
No. of Pages: 59
Price: Single User License – US$1900
Pet care in Ukraine experiences growing sales with demand being fuelled by the rising importance
of the pet pampering and pet humanisation trends. A growing number of pet owners wish to
provide their pets with the best possible care and thus extend their lifespan as well as improve
their overall wellbeing. In general, pets are more frequently treated as ‘family members’, which
translates into growing interest in advanced food products that offer added benefits as well as
complementary products,...
Euromonitor International''s Pet Care in Ukraine report offers a comprehensive guide to the size
and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
PET CARE IN UKRAINE
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Pet Care Continues To Enjoy Positive Development
Health and Wellness Drive Sales of Pet Food
Multinationals Lead the Pet Care Market
Multiples Lead But Pet Shops Remain Popular
Strong Potential of Pet Care Products for Further Growth
Key Trends and Developments
Key Issues for Growing Sales and Sector Development
Mars Ukraine Tov and Nestlé-ukraine Tov Lead the Industry
Change in Distribution Landscape
Internet Retailers Expand Their Presence Within Pet Care
Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 11 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 12 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 13 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 14 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 15 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 16 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

3. Bayer Tov in Pet Care (ukraine)
Strategic Direction
Key Facts
Summary 2 Bayer TOV: Key Facts
Company Background
Production
Competitive Positioning
Kormotekh Tov in Pet Care (ukraine)
Strategic Direction
Key Facts
Summary 3 Kormotekh TOV: Key Facts
Summary 4 Kormotekh TOV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kormotekh TOV: Competitive Position 2010
Lessy Pe in Pet Care (ukraine)
Strategic Direction
Key Facts
Summary 6 Lessy PE: Key Facts
Internet Strategy
Company Background
Production
Competitive Positioning
Suzirja Nvp Tov in Pet Care (ukraine)
Strategic Direction
Key Facts
Summary 7 Suzirja NVP TOV: Key Facts
Summary 8 Suzirja NVP TOV: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 9 Suzirja NVP TOV: Competitive Position 2012
Summary 10 Suzirja NVP TOV: Competitive Position 2011
Triplex Tov in Pet Care (ukraine)
Strategic Direction
Key Facts
Summary 11 Triplex TOV: Key Facts
Internet Strategy
Company Background
Production

4. Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 18 Cat Owning Households: % Analysis 2007-2012
Table 19 Cat Population 2007-2012
Table 20 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 12 Cat Food by Price Band 2011
Table 21 Sales of Cat Food by Category: Volume 2007-2012
Table 22 Sales of Cat Food by Category: Value 2007-2012
Table 23 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 24 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 25 Sales of Premium Cat Food by Category: Value 2007-2012
Table 26 Cat Food Company Shares 2007-2011
Table 27 Cat Food Brand Shares 2008-2011
Table 28 Cat Treats Brand Shares 2008-2011
Table 29 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 30 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 33 Dog Owning Households: % Analysis 2007-2012
Table 34 Dog Population 2007-2012
Table 35 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 13 Dog Food by Price Band 2011
Table 36 Sales of Dog Food by Category: Volume 2007-2012
Table 37 Sales of Dog Food by Category: Value 2007-2012
Table 38 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 39 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 40 Sales of Premium Dog Food by Category: Value 2007-2012
Table 41 Dog Food Company Shares 2007-2011
Table 42 Dog Food Brand Shares 2008-2011
Table 43 Dog Treats Brand Shares 2008-2011
Table 44 Forecast Sales of Dog Food by Category: Volume 2012-2017

5. Table 45 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 48 Other Pet Population 2007-2012
Category Data
Table 49 Sales of Other Pet Food by Category: Volume 2007-2012
Table 50 Sales of Other Pet Food by Category: Value 2007-2012
Table 51 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 52 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 53 Bird Food Brand Shares 2008-2011
Table 54 Fish Food Brand Shares 2008-2011
Table 55 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 56 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 57 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Pet Products by Category: Value 2007-2012
Table 61 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 63 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017

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