The Future of Travel and Tourism in Canada to 2016

The Future of Travel and Tourism in Canada to 2016
Report Details:
Published:December 2012
No. of Pages: 255
Price: Single User License – US$1950

Synopsis
The report provides market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Canadian travel and tourism sector
• Detailed analysis of tourist spending patterns in Canada
• The total, direct and indirect tourism output generated by each sector within the Canadian travel
and tourism sector
• Employment and salary trends for various categories in the Canadian travel and tourism sector,
such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel
intermediaries and others
• Detailed market classification across each industry with analysis using similar metrics
• Detailed analysis of the airline, car rental, hospitality and travel intermediaries markets

Summary
The Travel and Tourism Competitive Index (TTCI) ranked Canada as the second-most-attractive
destination in the Americas – and the ninth worldwide – to develop business in the travel and
tourism sector in 2011. Canada’s travel and tourism sector contributed 4.6% to national GDP in
2011, and accounted for 13.9% of the country’s total employment. During the review period, the
total number of trips undertaken by residents, both domestic and outbound, increased from 239.8
million in 2007 to 264.8 million in 2011, registering a CAGR of 2.50%. The key drivers for this
growth are a rebound in the economy, increasing employment, rising disposable incomes and
government initiatives to improve tourism in the country.

Scope
This report provides an extensive analysis related to tourism demands and flows in Canada:
• It details historical values for the Canadian tourism sector for 2007–2011 along with forecast
figures for 2012–2016
• It provides comprehensive analysis of travel and tourism demand factors with values for both the
2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist
flows in Canada
• It provides employment and salary trends for various categories of the travel and tourism sector

• It provides comprehensive analysis of the airline, car rental, hospitality and travel intermediaries
markets with values for both the 2007–2011 review period and the 2012–2016 forecast period

Reasons To Buy
• Take strategic business decisions using historic and forecast market data related to the
Canadian travel and tourism sector
• Understand the demand-side dynamics within the Canadian travel and tourism sector, along with
key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual
categories
• Analyze key employment and compensation data related to the travel and tourism sector in
Canada
• Understand the market size of other tourism sub-sectors such as airlines, hotels, car rental and
travel intermediaries

Key Highlights
• The Travel and Tourism Competitive Index (TTCI) ranked Canada as the second-most-attractive
destination in the Americas – and the ninth worldwide – to develop business in the travel and
tourism sector in 2011.
• During the review period, the total number of trips undertaken by residents, both domestic and
outbound, increased from 239.8 million in 2007 to 264.8 million in 2011, registering a CAGR of
2.50%.
• According to the United Nations World Tourism Organization (UNWTO), Canada accounted for
the third-largest number of inbound tourist arrivals in the Americas in 2011. There were 30.9
million inbound tourist arrivals in the country in 2011, with the US, UK and France accounting for
88.4% of total inbound arrivals.
• Canada’s tourism sector relies heavily on domestic tourism, and in 2011, domestic tourists
accounted for 79% of total tourism spending in the country.
• The government launched its Federal Tourism Strategy to enhance the competitiveness of the
tourism sector and position it for long-term growth. By 2015, Canada intends to generate US$100
billion in tourism revenue and the Federal Tourism Strategy will help meet this target.
• According to the World Economic Forum (WEF), Canada is ranked first for its air transport
infrastructure. The country also got a high rating for its tourism and information and
communication technology (ICT) infrastructure, and is ranked fourth for its policy rules and
regulations, denoting that they are conducive for the development of the tourism sector and the
airlines industry.
• Investors in the Canadian hotel industry have largely been domestic in the past because foreign
investors were more attracted towards large markets such as the US and the fast-growing Asian
markets. However, hoteliers expect the scenario to change with more foreign investors entering
into the financially stable Canadian market, which offers good prospects for capital growth.
• The car rental market in Canada is seasonal in nature, with demand being strongest in the spring
and summer months as these are typically the high-traffic months for vacationing travelers, while

business travelers add demand in the early spring and late fall. January remains the slowest
month for both business and leisure travel.
• Online travel bookings have witnessed tremendous growth in the past few years in Canada due
to the increasing penetration of the internet among the population. The rapid increase in online
sales has negatively impacted traditional travel intermediaries.

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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Travel and Tourism in Canada
3.1 Key Trends and Issues
3.1.1 Key trends
3.1.2 Barriers to tourism
3.1.3 Tourist attractions
3.1.4 Accessibility
3.2 Tourism SWOT
3.2.1 Overview of the tourism sector in Canada
3.2.2 Strengths
3.2.3 Weaknesses
3.2.4 Opportunities
3.2.5 Threats
3.3 Tourism Demand Factors
3.3.1 Typical holiday entitlement of employees per annum by type
3.3.2 Total population by age
3.3.3 Male population by age
3.3.4 Female population by age
3.3.5 Number of households
3.3.6 Mean household income
3.4 Tourism Market Indicators
3.4.1 Number of trips by season
3.4.2 Number of trips by residents
3.4.3 Average length of tourism trips
3.4.4 Average national tourism expenditure per day of trip
3.4.5 Percentage of total resident income spent on tourism
3.4.6 Total national tourism expenditure by tourist destination
3.4.7 Total national tourism expenditure by category

4 Domestic Tourism in Canada
4.1.1 Key trends
4.2 Domestic Tourism Flows
4.2.1 Number of trips by purpose of visit
4.2.2 Number of overnight stays for domestic trips
4.3 Domestic Tourism Expenditure
4.3.1 Total domestic tourist expenditure
4.3.2 Domestic tourist expenditure on accommodation
4.3.3 Domestic tourist expenditure on entertainment and sightseeing
4.3.4 Domestic tourist expenditure on foodservice
4.3.5 Domestic tourist expenditure on retail
4.3.6 Domestic tourist expenditure on transportation
4.3.7 Domestic tourist expenditure on travel intermediation
4.3.8 Domestic tourist expenditure on other categories
4.3.9 Average expenditure per domestic tourist by category
4.4 Domestic Tourism Forecast
5 Inbound Tourism to Canada
5.1.1 Key trends
5.2 Inbound Tourism Flows
5.2.1 International arrivals by region of origin – Africa
5.2.2 International arrivals by region of origin – Asia-Pacific
5.2.3 International arrivals by region of origin – Europe
5.2.4 International arrivals by region of origin – Middle East
5.2.5 International arrivals by region of origin – North America
5.2.6 International arrivals by region of origin – South and Central America
5.2.7 International arrivals by purpose of visit
5.3 Inbound Tourism Expenditure
5.3.1 Total expenditure of inbound tourists
5.3.2 Inbound tourist accommodation expenditure
5.3.3 Inbound tourist expenditure on entertainment and sightseeing
5.3.4 Inbound tourist foodservice expenditure
5.3.5 Inbound tourist retail expenditure
5.3.6 Inbound tourist transportation expenditure
5.3.7 Inbound tourist travel intermediation expenditure
5.3.8 Inbound tourist expenditure on other categories
5.3.9 Average international tourist expenditure by category

5.4 Inbound Tourism Forecast
6 Outbound Tourism from Canada
6.1.1 Key trends
6.2 Outbound Tourism Flows
6.2.1 International departures to Africa
6.2.2 International departures to Asia-Pacific
6.2.3 International departures to Europe
6.2.4 International departures to the Middle East
6.2.5 International departures to North America
6.2.6 International departures to South and Central America
6.2.7 International departures by purpose of visit
6.2.8 Number of overnight stays on international trips
6.3 Outbound Tourism Expenditure
6.3.1 Total expenditure of outbound tourists
6.3.2 Expenditure pattern of outbound tourists on accommodation
6.3.3 Expenditure pattern of outbound tourists on entertainment and sightseeing
6.3.4 Expenditure pattern of outbound tourists on foodservice
6.3.5 Expenditure pattern of outbound tourists on retail
6.3.6 Expenditure pattern of outbound tourists on transportation
6.3.7 Expenditure pattern of outbound tourists on travel intermediation
6.3.8 Expenditure pattern of outbound tourists on other categories
6.3.9 Average overseas expenditure per resident by category
6.4 Outbound Tourism Forecast
7 Tourism Economics in Canada
7.1 Five-Year Review
7.1.1 Value of tourism
7.1.2 Output by category
7.1.3 Tourism balance of payments
7.1.4 Growth drivers
7.2 Tourism Output
7.2.1 Total tourism output by category
7.2.2 Direct tourism output by category
7.2.3 Indirect tourism output by category
7.3 Tourism Employment
7.3.1 Total tourism employment by category
7.3.2 Total tourism employment as a percentage of total employment
7.3.3 Direct tourism employment by category
7.3.4 Direct tourism employment as a percentage of total employment
7.3.5 Indirect tourism employment by category

7.3.6 Indirect tourism employment as a percentage of total employment
7.4 Tourism Output per Employee
7.4.1 Total tourism output generated per employee by category
7.4.2 Direct tourism output generated per employee by category
7.4.3 Indirect tourism output generated per employee by category
7.5 Tourism Employee Compensation
7.5.1 Average salary by category
7.5.2 Total gross income generated by total tourism employment by category
7.6 Five-Year Forecast
7.6.1 Value of tourism
7.6.2 Output by category
7.6.3 Tourism balance of payments
8 Airlines in Canada
8.1.1 Key trends
8.1.2 Market size and forecast
8.2 Key Performance Indicators
8.2.1 Seats available
8.2.2 Seats sold by carrier type – business travel
8.2.3 Seats sold by carrier type – leisure travel
8.2.4 Load factor by carrier type
8.2.5 Passenger kilometers available by carrier type
8.2.6 Revenue-generating passenger kilometers by carrier type
8.2.7 Revenue per passenger by carrier type
8.2.8 Total revenue by carrier type
8.3 Competitive Landscape
8.3.1 Leading operators
8.3.2 Major routes
8.3.3 Competitive strategy
8.4 Company Profile: Air Canada Inc
8.4.1 Air Canada Inc. – company overview
8.4.2 Air Canada Inc. – business description
8.4.3 Air Canada Inc. – history
8.4.4 Air Canada Inc. – SWOT analysis
8.4.5 Air Canada Inc. – strengths
8.4.6 Air Canada Inc. – weaknesses
8.4.7 Air Canada Inc. – opportunities
8.4.8 Air Canada Inc. – threats
8.4.9 Air Canada Inc. – key competitors
8.4.10 Air Canada Inc. – key employees

8.5 Company Profile: WestJet Airlines Ltd
8.5.1 WestJet Airlines Ltd – company overview
8.5.2 WestJet Airlines Ltd – business description
8.5.3 WestJet Airlines Ltd – main brand
8.5.4 WestJet Airlines Ltd – history
8.5.5 WestJet Airlines Ltd – SWOT analysis
8.5.6 WestJet Airlines Ltd – strengths
8.5.7 WestJet Airlines Ltd – weaknesses
8.5.8 WestJet Airlines Ltd – opportunities
8.5.9 WestJet Airlines Ltd – threats
8.5.10 WestJet Airlines Ltd – key competitors
8.5.11 WestJet Airlines Ltd – key employees
8.6 Company Profile: Chorus Aviation Inc.
8.6.1 Chorus Aviation Inc. – company overview
8.6.2 Chorus Aviation Inc. – business description
8.6.3 Chorus Aviation Inc. – main brand
8.6.4 Chorus Aviation Inc. – history
8.6.5 Chorus Aviation Inc. – SWOT analysis
8.6.6 Chorus Aviation Inc. – strengths
8.6.7 Chorus Aviation Inc. – weaknesses
8.6.8 Chorus Aviation Inc. – opportunities
8.6.9 Chorus Aviation Inc. – threats
8.6.10 Chorus Aviation Inc. – key competitors
8.6.11 Chorus Aviation Inc. – key employees
8.7 Company Profile: Air Transat AT Inc.
8.7.1 Air Transat AT Inc. – company overview
8.7.2 Air Transat AT Inc. – key competitors
8.7.3 Air Transat AT Inc. – key employees
8.8 Company Profile: Porter Airlines
8.8.1 Porter Airlines – company overview
8.8.2 Porter Airlines – key competitors
8.8.3 Porter Airlines – key employees
9 Hotels in Canada
9.1.1 Key trends
9.1.3 Key locations
9.2.1 Establishments by hotel category
9.2.2 Available rooms by hotel category
9.2.3 Room occupancy rate by hotel category

9.2.4 Room nights available by hotel category
9.2.5 Room nights occupied by hotel category
9.2.6 Average revenue per available room by hotel category
9.2.7 Revenue per occupied room by hotel category
9.2.8 Total revenue per available room by hotel category
9.2.9 Total revenue by hotel category and customer type
9.2.10 Guests by hotel category and customer type
9.3.2 Brand presence in key locations
9.4 Company Profile: Fairmont Raffles Hotels International Inc
9.4.1 Fairmont Raffles Hotels International Inc. – company overview
9.4.2 Fairmont Raffles Hotels International Inc. – main brands
9.4.3 Fairmont Raffles Hotels International Inc. – key competitors
9.4.4 Fairmont Raffles Hotels International Inc. – key employees
9.5 Company Profile: Westmont Hospitality Group, Inc.
9.5.1 Westmont Hospitality Group, Inc. – company overview
9.5.2 Westmont Hospitality Group, Inc. – key competitors
9.5.3 Westmont Hospitality Group, Inc. – key employees
9.6 Company Profile: InterContinental Hotels Group
9.6.1 InterContinental Hotels Group – company overview
9.6.2 InterContinental Hotels Group – main brands
9.6.3 InterContinental Hotels Group – key competitors
9.6.4 InterContinental Hotels Group – key employees
9.7 Company Profile: Best Western International
9.7.1 Best Western International – company overview
9.7.2 Best Western International – key competitors
9.7.3 Best Western International – key employees
9.8 Company Profile: Delta Hotels & Resorts
9.8.1 Delta Hotels & Resorts – company overview
9.8.2 Delta Hotels & Resorts – key competitors
9.8.3 Delta Hotels & Resorts – key employees
10 Car Rental in Canada
10.1.1 Key trends
10.1.3 Key locations
10.2.1 Market value by customer type and rental location
10.2.2 Fleet size

10.2.3 Rental occasions
10.2.4 Rental days
10.2.5 Average rental length
10.2.6 Utilization rate
10.2.7 Average revenue per day
10.3.2 Brand presence in key locations
10.4 Company Profile: Discount Car & Truck Rentals Ltd
10.4.1 Discount Car & Truck Rentals Ltd – company overview
10.4.2 Discount Car & Truck Rentals Ltd – key competitors
10.4.3 Discount Car & Truck Rentals Ltd – key employees
10.5 Company Profile: Alltime Car Rental Corporation
10.5.1 Alltime Car Rental Corporation – company overview
10.5.2 Alltime Car Rental Corporation – key competitors
10.6 Company Profile: Budget Rent-A-Car BC Ltd
10.6.1 Budget Rent-A-Car BC Ltd – company overview
10.6.2 Budget Rent-A-Car BC Ltd – key competitors
10.6.3 Budget Rent-A-Car BC Ltd – key employees
10.7 Company Profile: RIZ Rent a Car and Truck Ltd
10.7.1 RIZ Rent a Car and Truck Ltd – company overview
10.7.2 RIZ Rent a Car and Truck Ltd – key competitors
10.8 Company Profile: CanaDream Corporation
10.8.1 CanaDream Corporation – company overview
10.8.2 CanaDream Corporation – key competitors
10.8.3 CanaDream Corporation – key employees
11 Travel Intermediaries in Canada
11.1.1 Key trends
11.1.3 Online vs in-store
11.2.1 Market value by product type
11.2.2 Online revenues by type of intermediary or provider
11.2.3 Online revenues by type of tourist
11.2.4 In-store revenues by type of intermediary
11.2.5 In-store revenues by type of tourist
11.2.6 Travel agent revenues from domestic tourism by sales channel
11.2.7 Travel agents’ revenues from international tourism by sales channel
11.2.8 Tour operator revenues from domestic tourism by sales channel

11.2.9 Tour operator revenues from international tourism by sales channel
11.2.10 Other intermediaries revenues from domestic tourism by sales channel
11.2.11 Other intermediaries revenues from international tourism by sales channel
11.4 Company Profile: Expedia Canada Corp.
11.4.1 Expedia Canada Corp. – company overview
11.4.2 Expedia Canada Corp. – key competitors
11.4.3 Expedia Canada Corp. – key employees
11.5 Company Profile: Flight Network
11.5.1 Flight Network – company overview
11.5.2 Flight Network – key competitors
11.5.3 Flight Network – key employees
11.6 Company Profile: Red Tag Vacations
11.6.1 Red Tag Vacations – company overview
11.6.2 Red Tag Vacations – key competitors
11.6.3 Red Tag Vacations – key employees
11.7 Company Profile: Voyages à Rabais
11.7.1 Voyages à Rabais – company overview
11.7.2 Voyages à Rabais – key competitors
11.7.3 Voyages à Rabais – key employees
11.8 Company Profile: Sunwing Travel Group Inc
11.8.1 Sunwing Travel Group Inc. – company overview
11.8.2 Sunwing Travel Group Inc. – key competitors
11.8.3 Sunwing Travel Group Inc. – key employees
12 Appendix
12.1 Methodology
12.2 Contact Us
12.3 About Timetric
12.4 Disclaimer

List of Tables
Table 1: Timetric Travel and Tourism Sector Definitions
Table 2: Canada – Typical Holiday Entitlement per Annum (Days)
Table 3: Canada – Total Population by Age (Million), 2007–2016
Table 4: Canada – Total Male Population by Age (Million), 2007–2016
Table 5: Canada – Total Female Population by Age (Million), 2007–2016
Table 6: Canada – Households (Million), 2007–2011
Table 7: Canada – Households (Million), 2011–2016
Table 8: Canada – Mean Household Income (US$), 2007–2011
Table 9: Canada – Mean Household Income (US$), 2007–2011

Table 10: Canada – Trips by Season (Million), 2007–2011
Table 11: Canada – Trips by Season (Million), 2011–2016
Table 12: Canada – Trips by Residents (Million), 2007–2011
Table 13: Canada – Trips by Residents (Million), 2011–2016
Table 14: Canada – Average Length of Tourism Trip, 2007–2011
Table 15: Canada – Average Length of Tourism Trip, 2011–2016
Table 16: Canada – Average National Tourism Expenditure (CAD), 2007–2011
Table 17: Canada – Average National Tourism Expenditure (CAD), 2011–2016
Table 18: Canada – Resident Income Expenditure on Tourism (%), 2007–2011
Table 19: Canada – Resident Income Expenditure on Tourism (%), 2011–2016
Table 20: Canada – Total Tourism Expenditure by Tourist Destination (CAD Billion), 2007–2011
Table 21: Canada – Total Tourism Expenditure by Tourist Destination (CAD Billion), 2011–2016
Table 22: Canada – Total Tourism Expenditure by Category (CAD Billion), 2007–2011
Table 23: Canada – Total Tourism Expenditure by Category (CAD Billion), 2011–2016
Table 24: Canada – Number of Trips by Type (Million), 2007–2011
Table 25: Canada – Number of Trips by Type (Million), 2011–2016
Table 26: Canada – Number of Overnight Stays (Million), 2007–2011
Table 27: Canada – Number of Overnight Stays (Million), 2011–2016
Table 28: Canada – Domestic Tourism Expenditure (CAD Billion), 2007–2011
Table 29: Canada – Domestic Tourism Expenditure (CAD Billion), 2011–2016
Table 30: Canada – Domestic Tourist Accommodation Expenditure (CAD Billion), 2007–2011
Table 31: Canada – Domestic Tourist Accommodation Expenditure (CAD Billion), 2011–2016
Table 32: Canada – Domestic Tourist Entertainment and Sightseeing Expenditure (CAD Billion),
2007–2011
Table 33: Canada – Domestic Tourist Entertainment and Sightseeing Expenditure (CAD Billion),
2011–2016
Table 34: Canada – Domestic Tourist Foodservice Expenditure (CAD Billion), 2007–2011
Table 35: Canada – Domestic Tourist Foodservice Expenditure (CAD Billion), 2011–2016
Table 36: Canada – Domestic Tourist Retail Expenditure (CAD Billion), 2007–2011
Table 37: Canada – Domestic Tourist Retail Expenditure (CAD Billion), 2011–2016
Table 38: Canada – Domestic Tourist Transportation Expenditure (CAD Billion), 2007–2011
Table 39: Canada – Domestic Tourist Transportation Expenditure (CAD Billion), 2011–2016
Table 40: Canada – Domestic Tourist Travel Intermediation Expenditure (CAD Billion), 2007–2011
Table 41: Canada – Domestic Tourist Travel Intermediation Expenditure (CAD Billion), 2011–2016
Table 42: Canada – Domestic Tourist Expenditure on Other categories (CAD Billion), 2007–2011
Table 43: Canada – Domestic Tourist Expenditure on Other categories (CAD Billion), 2011–2016
Table 44: Canada – Average Expenditure per Domestic Tourist (CAD) by Category, 2007–2011
Table 45: Canada – Average Expenditure per Domestic Tourist (CAD) by Category, 2011–2016
Table 46: Canada – International Arrivals from Africa (Thousand), 2007–2011
Table 47: Canada – International Arrivals from Africa (Thousand), 2011–2016
Table 48: Canada – International Arrivals from Asia-Pacific (Million), 2007–2011
Table 49: Canada – International Arrivals from Asia-Pacific (Million), 2011–2016

Table 50: Canada – International Arrivals from Europe (Million), 2007–2011
Table 51: Canada – International Arrivals from Europe (Million), 2011–2016
Table 52: Canada – International Arrivals from the Middle East (Thousand), 2007–2011
Table 53: Canada – International Arrivals from the Middle East (Thousand), 2011–2016
Table 54: Canada – International Arrivals from North America (Million), 2007–2011
Table 55: Canada – International Arrivals from North America (Million), 2011–2016
Table 56: Canada – International Arrivals from South and Central America (Thousand),
2007–2011
Table 57: Canada – International Arrivals from South and Central America (Thousand),
2011–2016
Table 58: Canada – International Arrivals by Purpose of Visit (Million), 2007–2011
Table 59: Canada – International Arrivals by Purpose of Visit (Million), 2011–2016
Table 60: Canada – Inbound Tourist Expenditure (CAD Billion), 2007–2011
Table 61: Canada – Inbound Tourist Expenditure (CAD Billion), 2011–2016
Table 62: Canada – Inbound Tourist Expenditure on Accommodation (CAD Billion), 2007–2011
Table 63: Canada – Inbound Tourist Expenditure on Accommodation (CAD Billion), 2011–2016
Table 64: Canada – Inbound Tourist Expenditure on Entertainment and Sightseeing (CAD Billion),
2007–2011
Table 65: Canada – Inbound Tourist Expenditure on Entertainment and Sightseeing (CAD Billion),
2011–2016
Table 66: Canada – Inbound Tourist Expenditure on Foodservice (CAD Billion), 2007–2011
Table 67: Canada – Inbound Tourist Expenditure on Foodservice (CAD Billion), 2011–2016
Table 68: Canada – Inbound Tourist Expenditure on Retail (CAD Billion), 2007–2011
Table 69: Canada – Inbound Tourist Expenditure on Retail (CAD Billion), 2011–2016
Table 70: Canada – Inbound Tourist Expenditure on Transportation (CAD Million), 2007–2011
Table 71: Canada – Inbound Tourist Expenditure on Transportation (CAD Million), 2011–2016
Table 72: Canada – Inbound Tourist Expenditure on Travel Intermediation (CAD Million),
2007–2011
Table 73: Canada – Inbound Tourist Expenditure on Travel Intermediation (CAD Million),
2011–2016
Table 74: Canada – Inbound Tourist Expenditure on Other Categories (CAD Million), 2007–2011
Table 75: Canada – Inbound Tourist Expenditure on Other Categories (CAD Million), 2011–2016
Table 76: Canada – Average Expenditure per Domestic Tourist by Category (CAD), 2007–2011
Table 77: Canada – Average Expenditure per Inbound Tourist by Category (CAD), 2011–2016
Table 78: Canada – International Departures to Africa (Thousand), 2007–2011
Table 79: Canada – International Departures to Africa (Thousand), 2011–2016
Table 80: Canada – International Departures to Asia-Pacific (Thousand), 2007–2011
Table 81: Canada – International Departures to Asia-Pacific (Thousand), 2011–2016
Table 82: Canada – International Departures to Europe (Million), 2007–2011
Table 83: Canada – International Departures to Europe (Million), 2011–2016
Table 84: Canada – International Departures to the Middle East (Thousand), 2007–2011
Table 85: Canada – International Departures to the Middle East (Thousand), 2011–2016

Table 86: Canada – International Departures to North America (Million), 2007–2011
Table 87: Canada – International Departures to North America (Million), 2011–2016
Table 88: Canada – International Departures to South and Central America (Million), 2007–2011
Table 89: Canada – International Departures to South and Central America (Million), 2011–2016
Table 90: Canada – International Departures by Purpose of Visit (Million), 2007–2011
Table 91: Canada – International Departures by Purpose of Visit (Million), 2011–2016
Table 92: Canada – Number of Overnight Stays on International Trips (Million), 2007–2011
Table 93: Canada – Number of Overnight Stays on International Trips (Million), 2011–2016
Table 94: Canada – Outbound Tourism Expenditure (CAD Billion), 2007–2011
Table 95: Canada – Outbound Tourism Expenditure (CAD Billion), 2011–2016
Table 96: Canada – Outbound Tourism Expenditure on Accommodation (CAD Billion), 2007–2011
Table 97: Canada – Outbound Tourism Expenditure on Accommodation (CAD Billion), 2011–2016
Table 98: Canada – Outbound Tourism Expenditure on Entertainment and Sightseeing (CAD
Billion), 2007–2011
Table 99: Canada – Outbound Tourism Expenditure on Entertainment and Sightseeing (CAD
Billion), 2011–2016
Table 100: Canada – Outbound Tourism Expenditure on Foodservice (CAD Billion), 2007–2011
Table 101: Canada – Outbound Tourism Expenditure on Foodservice (CAD Billion), 2011–2016
Table 102: Canada – Outbound Tourism Expenditure on Retail (CAD Billion), 2007–2011
Table 103: Canada – Outbound Tourism Expenditure on Retail (CAD Billion), 2011–2016
Table 104: Canada – Outbound Tourism Expenditure on Transportation (CAD Billion), 2007–2011
Table 105: Canada – Outbound Tourism Expenditure on Transportation (CAD Billion), 2011–2016
Table 106: Canada – Outbound Tourism Expenditure on Travel Intermediation (CAD Billion),
2007–2011
Table 107: Canada – Outbound Tourism Expenditure on Travel Intermediation (CAD Billion),
2011–2016
Table 108: Canada – Outbound Tourism Expenditure on Other categories (CAD Million),
2007–2011
Table 109: Canada – Outbound Tourism Expenditure on Other categories (CAD Million),
2011–2016
Table 110: Canada – Average Overseas Expenditure per Resident by category (CAD), 2007–2011
Table 111: Canada – Average Overseas Expenditure per Resident by category (CAD), 2011–2016
Table 112: Canada – Total Tourism Output by Category (CAD Billion), 2007–2011
Table 113: Canada – Total Tourism Output by Category (CAD Billion), 2011–2016
Table 114: Canada – Direct Tourism Output by Category (CAD Billion), 2007–2011
Table 115: Canada – Direct Tourism Output by Category (CAD Billion), 2011–2016
Table 116: Canada – Indirect Tourism Output by Category (CAD Billion), 2007–2011
Table 117: Canada – Indirect Tourism Output by Category (CAD Billion), 2011–2016
Table 118: Canada – Total Tourism Employment by Category (Thousand), 2007–2011
Table 119: Canada – Total Tourism Employment by Category (Thousand), 2011–2016
Table 120: Canada – Total Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011

Table 121: Canada – Total Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 122: Canada – Direct Tourism Employment by Category (Thousand), 2007–2011
Table 123: Canada – Direct Tourism Employment by Category (Thousand), 2011–2016
Table 124: Canada – Direct Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011
Table 125: Canada – Direct Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 126: Canada – Indirect Tourism Employment by Category (Thousand), 2007–2011
Table 127: Canada – Indirect Tourism Employment by Category (Thousand), 2011–2016
Table 128: Canada – Indirect Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011
Table 129: Canada – Indirect Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 130: Canada – Total Tourism Output Generated per Employee by Category (CAD
Thousand), 2007–2011
Table 131: Canada – Total Tourism Output Generated per Employee by Category (CAD
Table 132: Canada – Direct Tourism Output Generated per Employee by category (CAD
Table 133: Canada – Direct Tourism Output Generated per Employee by category (CAD
Table 134: Canada – Indirect Tourism Output Generated per Employee by Category (CAD
Table 135: Canada – Indirect Tourism Output Generated per Employee by Category (CAD
Table 136: Canada – Average Salary per Employee by Category (CAD Thousand), 2007–2011
Table 137: Canada – Average Salary per Employee by Category (CAD Thousand), 2011–2016
Table 138: Canada – Gross Income Generated by Total Tourism Employment by Category (CAD
Billion), 2007–2011
Table 139: Canada – Gross Income Generated by Total Tourism Employment by Category (CAD
Billion), 2011–2016
Table 140: Canada – Seats Available by Carrier Type (Million), 2007–2011
Table 141: Canada – Seats Available by Carrier Type (Million), 2011–2016
Table 142: Canada – Seats Sold by Carrier Type – Business Travel (Million), 2007–2011
Table 143: Canada – Seats Sold by Carrier Type – Business Travel (Million), 2011–2016
Table 144: Canada – Seats Sold by Carrier Type – Leisure Travel (Million), 2007–2011
Table 145: Canada – Seats Sold by Carrier Type – Leisure Travel (Million), 2011–2016
Table 146: Canada – Load Factor by Carrier Type (%), 2007–2011
Table 147: Canada – Load Factor by Carrier Type (%), 2011–2016
Table 148: Canada – Passenger Kilometers Available by Carrier Type (Billion), 2007–2011
Table 149: Canada – Passenger Kilometers Available by Carrier Type (Billion), 2011–2016

Table 150: Canada – Revenue-Generating Passenger Kilometers by Carrier Type (Billion),
2007–2011
Table 151: Canada – Revenue-Generating Passenger Kilometers by Carrier Type (Billion),
2011–2016
Table 152: Canada – Revenue per Passenger by Carrier Type (CAD), 2007–2011
Table 153: Canada – Revenue per Passenger by Carrier Type (CAD), 2011–2016
Table 154: Canada – Total Revenue by Carrier Type (CAD Billion), 2007–2011
Table 155: Canada – Total Revenue by Carrier Type (CAD Billion), 2011–2016
Table 156: Air Canada Inc, Key Facts
Table 157: Air Canada Inc, History
Table 158: Air Canada Inc., Key Employees
Table 159: WestJet Airlines Ltd, Key Facts
Table 160: WestJet Airlines Ltd, Main Brand
Table 161: WestJet Airlines Ltd, History
Table 162: WestJet Airlines Ltd, Key Employees
Table 163: Chorus Aviation Inc., Key Facts
Table 164: Chorus Aviation Inc., Main Brand
Table 165: Chorus Aviation Inc., History
Table 166: Chorus Aviation Inc., Key Employees
Table 167: Air Transat AT Inc., Key Facts
Table 168: Air Transat AT Inc., Key Employees
Table 169: Porter Airlines, Key Facts
Table 170: Porter Airlines, Key Employees
Table 171: Canada – Hotel Establishments by Category, 2007–2011
Table 172: Canada – Hotel Establishments by Category, 2011–2016
Table 173: Canada – Available Hotel Rooms by Hotel Category (Units), 2007–2011
Table 174: Canada – Available Hotel Rooms by Hotel Category (Units), 2011–2016
Table 175: Canada – Hotel Room Occupancy Rate by Hotel Category (%), 2007–2011
Table 176: Canada – Hotel Room Occupancy Rate by Hotel Category (%), 2011–2016
Table 177: Canada – Room Nights Available by Hotel Category (Million), 2007–2011
Table 178: Canada – Room Nights Available by Hotel Category (Million), 2011–2016
Table 179: Canada – Room Nights Occupied by Hotel Category (Million), 2007–2011
Table 180: Canada – Room Nights Occupied by Hotel Category (Million), 2011–2016
Table 181: Canada – Average Revenue per Available Room by Hotel Category (CAD), 2007–2011
Table 182: Canada – Average Revenue per Available Room by Hotel Category (CAD), 2007–2011
Table 183: Canada – Revenue per Occupied Room by Hotel Category (CAD), 2007–2011
Table 184: Canada – Revenue per Occupied Room by Hotel Category (CAD), 2011–2016
Table 185: Canada – Total Revenue per Available Room by Hotel Category (CAD), 2007–2011
Table 186: Canada – Total Revenue per Available Room by Hotel Category (CAD), 2011–2016
Table 187: Canada – Total Hotel Revenue by Hotel Category and Customer Type (CAD Million),
2007–2011
Table 188: Canada – Total Hotel Revenue by Hotel Category and Customer Type (CAD Million),

2007–2011
Table 189: Canada – Guests by Hotel Category and Customer Type (Million), 2007–2011
Table 190: Canada – Guests by Hotel Category and Customer Type (Million), 2011–2016
Table 191: Fairmont Raffles Hotels International Inc, Key Facts
Table 192: Fairmont Raffles Hotels International Inc, Main Brands
Table 193: Fairmont Raffles Hotels International Inc, Key Employees
Table 194: Westmont Hospitality Group, Inc., Key Facts
Table 195: Westmont Hospitality Group, Inc., Key Employees
Table 196: InterContinental Hotels Group, Key Facts
Table 197: InterContinental Hotels Group, Main Brands
Table 198: InterContinental Hotels Group, Key Employees
Table 199: Best Western International, Key Facts
Table 200: Best Western International, Key Employees
Table 201: Delta Hotels & Resorts, Key Facts
Table 202: Delta Hotels & Resorts, Key Employees
Table 203: Canada – Car Rental Market Value by Customer Type and Rental Location (CAD
Million), 2007–2011
Table 204: Canada – Car Rental Market Value by Customer Type and Rental Location (CAD
Million), 2011–2016
Table 205: Canada – Car Rental Fleet Size, 2007–2011
Table 206: Canada – Car Rental Fleet Size, 2011–2016
Table 207: Canada – Car Rental, Rental Occasions (Million), 2007–2011
Table 208: Canada – Car Rental, Rental Occasions (Million), 2011–2016
Table 209: Canada – Car Rental, Rental Days (Million), 2007–2011
Table 210: Canada – Car Rental, Rental Days (Million), 2011–2016
Table 211: Canada – Car Rental, Average Rental Length (Days), 2007–2011
Table 212: Canada – Car Rental, Average Rental Length (Days), 2011–2016
Table 213: Canada – Car Rental, Market Utilization Rate (%), 2007–2011
Table 214: Canada – Car Rental, Market Utilization Rate (%), 2011–2016
Table 215: Canada – Average Car Rental Revenue per Day (CAD), 2007–2011
Table 216: Canada – Average Car Rental Revenue per Day (CAD), 2011–2016
Table 217: Discount Car & Truck Rentals Ltd, Key Facts
Table 218: Discount Car & Truck Rentals Ltd, Key Employees
Table 219: Alltime Car Rental Corporation, Key Facts
Table 220: Budget Rent-A-Car BC Ltd, Key Facts
Table 221: Budget Rent-A-Car BC Ltd, Key Employees
Table 222: RIZ Rent a Car and Truck Ltd, Key Facts
Table 223: CanaDream Corporation, Key Facts
Table 224: Filcar Transport Services Inc., Key Employees
Table 225: Canada – Travel Intermediaries Industry Value by Product Type (CAD Million),
2007–2011
Table 226: Canada – Travel Intermediaries Industry Value by Product Type (CAD Million),

2011–2016
Table 227: Canada – Travel Intermediaries Online Revenues by Provider (CAD Million),
2007–2011
Table 228: Canada – Travel Intermediaries Online Revenues by Provider (CAD Million),
2011–2016
Table 229: Canada – Travel Intermediaries Online Revenues by Type of Tourist (CAD Million),
2007–2011
Table 230: Canada – Travel Intermediaries Online Revenues by Type of Tourist (CAD Million),
2011–2016
Table 231: Canada – Travel Intermediaries In-Store Revenues by Provider (CAD Million),
2007–2011
Table 232: Canada – Travel Intermediaries In-Store Revenues by Provider (CAD Million),
2011–2016
Table 233: Canada – Travel Intermediaries In-Store Revenues by Type of Tourist (CAD Million),
2007–2011
Table 234: Canada – Travel Intermediaries In-Store Revenues by Type of Tourist (CAD Million),
2011–2016
Table 235: Canada – Travel Agent Revenues from Domestic Tourism by Sales Channel (CAD
Million), 2007–2011
Table 236: Canada – Travel Agent Revenues from Domestic Tourism by Sales Channel (CAD
Million), 2011–2016
Table 237: Canada – Travel Agent Revenues from International Tourism by Sales Channel (CAD
Billion), 2007–2011
Table 238: Canada – Travel Agent Revenues from International Tourism by Sales Channel (CAD
Billion), 2011–2016
Table 239: Canada – Tour Operator Revenues from Domestic Tourism by Sales Channel (CAD
Million), 2007–2011
Table 240: Canada – Tour Operator Revenues from Domestic Tourism by Sales Channel (CAD
Million), 2011–2016
Table 241: Canada – Tour Operator Revenues from International Tourism by Sales Channel (CAD
Million), 2007–2011
Table 242: Canada – Tour Operator Revenues from International Tourism by Sales Channel (CAD
Million), 2011–2016
Table 243: Canada – Other Intermediaries Revenues from Domestic Tourism by Sales Channel
(CAD Million), 2007–2011
Table 244: Canada – Other Intermediaries Revenues from Domestic Tourism by Sales Channel
Table 245: Canada – Other Intermediaries Revenues from International Tourism by Sales Channel
Table 246: Canada – Other Intermediaries Revenues from International Tourism by Sales Channel
Table 247: Expedia Canada Corp., Key Facts

Table 248: Expedia Canada Corp., Key Employees
Table 249: Flight Network, Key Facts
Table 250: Flight Network
Contact: sales@reportsandreports.com for more information.

The Future of Travel and Tourism in Canada to 2016

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The Future of Travel and Tourism in Canada to 2016