1. Tissue and Hygiene in the Philippines
Report Details:
Published:October 2012
No. of Pages: 68
Price: Single User License – US$2400
Tissue and hygiene recorded slightly slower growth during 2011, with consumers trying to cope
with the higher level of inflation, coupled with the higher prices of utilities and transportation.
However, growth was supported by the still dynamic, albeit slower, expansion of the two biggest
categories – nappies/diapers/pants and sanitary protection. This performance was also stimulated
by Filipino middle-income consumers becoming more concerned about convenience.
Euromonitor International''s Tissue and Hygiene in Philippines report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies,
the leading brands and offers strategic analysis of key factors influencing the market – be they
new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total
Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
TISSUE AND HYGIENE IN THE PHILIPPINES
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Sees A Deceleration in 2011
Manufacturers Try To Push Products Which Offer Better Value for Money
Multinationals Lead Tissue and Hygiene Despite the Increasing Threat From Brands From Local
Manufacturers and Retailers
Supermarkets Is the Main Channel for the Retail Channel, Whilst Restaurants Leads Growth in
Afh Products
Tissue and Hygiene Is Expected To Continue To Expand, Albeit at A Slower Pace
Key Trends and Developments
Tissue and Hygiene Sees Stable Growth in 2011
Expansion of Retail Channels Benefits Afh Products and Private Label
Local Companies Continue To Challenge the Leadership of the Multinationals
Promotional Strategies Focus on Providing Maximum Value To Consumers
New Product Developments Focus on Product Improvements
Market Indicators
Table 1 Birth Rates 2006-2011
Table 2 Infant Population 2006-2011
Table 3 Female Population by Age 2006-2011
Table 4 Total Population by Age 2006-2011
Table 5 Households 2006-2011
Table 6 Forecast Infant Population 2011-2016
Table 7 Forecast Female Population by Age 2011-2016
Table 8 Forecast Total Population by Age 2011-2016
Table 9 Forecast Households 2011-2016
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 12 Tissue and Hygiene Retail Company Shares 2007-2011
Table 13 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 16 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis
2011

3. Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Fiberline Industries Inc in Tissue and Hygiene (philippines)
Strategic Direction
Key Facts
Summary 2 Fiberline Industries Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Fiberline Industries Inc: Competitive Position 2011
Js Unitrade Merchandise Inc in Tissue and Hygiene (philippines)
Strategic Direction
Key Facts
Summary 4 JS Unitrade Merchandise Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 JS Unitrade Merchandise Inc: Competitive Position 2011
Papertech Inc in Tissue and Hygiene (philippines)
Strategic Direction
Key Facts
Summary 6 Papertech Inc: Key Facts
Company Background
Production
Private Label
Summary 7 Papertech Inc: Private Label Portfolio
Philusa Corp in Tissue and Hygiene (philippines)
Strategic Direction
Key Facts
Summary 8 Philusa Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Philusa Corp: Competitive Position 2011
Sanitary Care Products Asia Inc in Tissue and Hygiene (philippines)
Strategic Direction
Key Facts
Summary 10 Sanitary Care Products Asia Inc: Key Facts
Company Background

4. Production
Competitive Positioning
Summary 11 Sanitary Care Products Asia Inc: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-
2011
Table 21 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis
2006-2011
Table 22 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: %
Analysis 2011
Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth
2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2006-2011
Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2006-2011
Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2006-2011
Table 28 Cotton Wool/Buds/Pads Retail Company Shares 2007-2011
Table 29 Cotton Wool/Buds/Pads Retail Brand Shares 2008-2011
Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2011-2016
Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Retail Sales of Incontinence by Category: Value 2006-2011
Table 33 Retail Sales of Incontinence by Category: % Value Growth 2006-2011
Table 34 Incontinence Retail Company Shares 2007-2011
Table 35 Incontinence Retail Brand Shares 2008-2011
Table 36 Forecast Retail Sales of Incontinence by Category: Value 2011-2016
Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2011-2016
Headlines

5. Trends
Competitive Landscape
Prospects
Category Data
Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2006-2011
Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2006-2011
Table 40 Nappies/Diapers/Pants Retail Company Shares 2007-2011
Table 41 Nappies/Diapers/Pants Retail Brand Shares 2008-2011
Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-
2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 45 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 46 Sanitary Protection Retail Company Shares 2007-2011
Table 47 Sanitary Protection Retail Brand Shares 2008-2011
Table 48 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 49 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 50 Sanitary Towels by Type of Use: % value analysis 2004-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Retail Sales of Wipes by Category: Value 2006-2011
Table 52 Retail Sales of Wipes by Category: % Value Growth 2006-2011
Table 53 Wipes Retail Company Shares 2007-2011
Table 54 Wipes Retail Brand Shares 2008-2011
Table 55 Forecast Retail Sales of Wipes by Category: Value 2011-2016
Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Retail Tissue Sales by Category: Value 2006-2011
Table 58 Retail Tissue Sales by Category: % Value Growth 2006-2011
Table 59 Retail Tissue Company Shares 2007-2011

6. Table 60 Retail Tissue Brand Shares 2008-2011
Table 61 Forecast Retail Tissue Sales by Category: Value 2011-2016
Table 62 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016
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