Business online reputation in 20 key figures

E-réputation des entreprises : 20 chiffres clés
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Business online reputation in 20 Key Figures
89% of the population of United
Kingdom use Google’s search
engine.
*Return On Now

In the US, 59% of consumers use
Google every month to find a
reputable, local business.
*Search Engine Watch

74% of Internet users ‘google’ a
company name in order to get
information on that company before
buying.
*Weber shandwick & Krc research, 2012

*Reputation VIP (2014) – Study based on the Google pages of 1700 companies

The risks of business online
reputation

40% of businesses today (as
opposed to 26% in 2010)
consider online reputation to
be their number 1 risk
*Study carried out in Spring 2013 by the firm Deloitte with Forbes Insight

41% of risks are attributed to
bad working conditions for
employees.
* ACE Group

51% of top executives think that
risks to reputation should be
addressed in Board meetings.

83% of businesses will, at some
point in the next 5 years, face an
online crisis.
*Return On Now

Online business reputation
in time and speed

5 minutes are all it takes to
destroy a company’s reputation.
*Warren Buffet

The moment a business crisis is
declared, its announcement,
particularly on social networks,
is potentially seen by 2.2 billion
people worldwide.

In the hour that follows that
announcement, 30% of
company crises are being
talked about by international
media.
*Survey conducted by Freshfields Bruckhaus Deringer

Less than 72 hours is how long
90% of crises last.

Never is when a business will
erase all online traces of a crisis
as the digital footprint they leave
behind is ineradicable.

Business online reputation
management

92% of businesses feel that
reputation risk is the trickiest
risk category to handle
* ACE Group

61% of businesses claim they
control their online reputation.

40% of businesses don’t have an
emergency plan for times of
crisis.
*Freshfields Bruckhaus Deringer

80% of businesses that set up an
online reputation monitoring
system do it to know what is
being said about themselves and
their products.
*ACE Group

25% of monitoring systems are
less than a year old.

Companies devote on average 7
hours per week to their online
reputations.
*ACE Group

18% of businesses that set up an
online reputation monitoring
system come from
Telecommunications,
Communications or Publicity
sectors.
*ACE Group

90% of businesses that manage
their online reputations create
and animate content on social
networks.
*ACE Group

Follow @reputationvip to learn
more about online reputation!

E-réputation des entreprises : 20 chiffres clés
Control your business' online reputation
with the dashboard of Reputationvip.com
contact@reputationvip.com
01 84 16 13 20

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Business online reputation in 20 key figures

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Business online reputation in 20 key figures