http://www.researchmoz.us/supermarkets-more-than-just-food-retailing-germany-november-2013-report.html German shoppers look to be retrenching their spending. While discretionary sectors have been harder hit, slower annual growth is nevertheless anticipated for the grocers for 2013, with a possible further weakening following in 2014. And this is despite raised food-price inflation.

1. Supermarkets: More Than Just Food Retailing - Germany - November 2013
German shoppers look to be retrenching their spending. While discretionary sectors have been harder hit,
slower annual growth is nevertheless anticipated for the grocers for 2013, with a possible further weakening
following in 2014. And this is despite raised food-price inflation.
table Of Content
executive Summary
spending And Inflation
sector Sales And Forecast
leading Retailers
online
the Consumer – Where They Shop
the Consumer – Types Of Stores Used
the Consumer – Non-grocery Purchases
what We Think
report Scope And Technical Notes
coverage
technical Notes
retail Sector Definitions
consumer Spending Definitions
financial Definitions
currencies
country Codes
vat
figure 1: European Vat Rates, 2010-13
abbreviations
spending And Inflation
key Points
consumer Spending On Food, Beverages And Tobacco
figure 2: Germany: Consumer Spending (incl. Vat), 2008-13
inflation
figure 3: Germany: Harmonised Indices Of Consumer Prices: Annual % Change, October 2012-september
2013
Supermarkets: More Than Just Food Retailing - Germany - November 2013

2. figure 4: Germany: Harmonised Indices Of Consumer Prices: Annual % Change, 2008-13
distribution Of Spending
sector Size And Forecast
key Points
slower Growth In 2013
figure 5: Germany: Retail Sales (excl. Vat), 2008-13
figure 6: Germany: Retail Sales Forecasts (excl. Vat), 2013-18
leading Retailers: Financials And Outlets
key Points
the Discounters
figure 7: Germany: Share Of Grocers Sector Sales Taken By The Leading Discounters, 2010-12
softening Propositions
innovation Yields Growth – For Some
real Continues To Struggle
tegut Overhauled
regional Ties Remain Strong
figure 8: Germany: Leading Grocery Retailers; Net Revenues, Excl. Sales Tax, 2010-12
figure 9: Germany: Leading Grocers’ Outlet Numbers, 2010-12
figure 10: Germany: Leading Grocers’ Annual Sales Per Outlet, 2010-12
leading Retailers: Market Shares
figure 11: Germany: Leading Grocery Retailers’ Shares Of All Food Retailers’ Sales, 2010-12
online
key Points
market Size Remains Small
yet Participation Is Relatively High
figure 12: Germany: The Consumer: Types Of Grocery Stores Used, Selected Options, October 2013
figure 13: Germany: The Consumer: Percentage Of All Individuals Having Purchased Online In The Past 12
Months, 2008-12
the Retailers Online
online Pureplays
the Major Grocers
figure 14: Germany: Leading Grocers’ Online Offers, November 2013
the Consumer – Where They Shop
Supermarkets: More Than Just Food Retailing - Germany - November 2013

3. key Points
what We Asked
where They Shop – Main Shop And Top-up Shopping
figure 15: Germany: The Consumer: Where They Buy Groceries: Main Weekly Shop, October 2013
figure 16: Germany: The Consumer: Where They Buy Groceries: Top-up Shopping, October 2013
figure 17: Germany: The Consumer: Where They Buy Groceries: Main Weekly Shop: Average Age And
Affluence By Retailer, October 2013
primary Shops
figure 18: Germany: Consumer Profile Of Primary Shoppers By Gender, October 2013
figure 19: Germany: Consumer Profile Of Primary Shoppers By Age, October 2013
figure 20: Germany: Consumer Profile Of Primary Shoppers By Region, October 2013
figure 21: Germany: Consumer Profile Of Primary Shoppers By Employment Status, October 2013
figure 22: Germany: Consumer Profile Of Primary Shoppers By Household Size, October 2013
the Consumer – Types Of Stores Used
key Points
what We Asked
discounters Strong – But Hypermarkets Surprisingly Popular Too
figure 23: Germany: The Consumer: Types Of Grocery Stores Used, October 2013
demographics: Out-of-town Attracting Families
figure 24: Germany: The Consumer: Types Of Grocery Stores Used, By Presence Of Children In Household,
October 2013
figure 25: Germany: The Consumer: Types Of Grocery Stores Used, By Average Age And Affluence,
October 2013
the Consumer – Non-grocery Purchases
key Points
what We Asked
clothing And Books Most Popular
figure 26: Germany: The Consumer: Non-grocery Items Bought From Grocery Retailers, Whether In-store Or
Online, October 2013
but Books Most Popular Online
figure 27: Germany: The Consumer: Non-grocery Items Bought From Grocery Retailers, By In-store And
Online, October 2013
by Age: 25-44 Year Olds Are Core
figure 28: Germany: The Consumer: Most Popular Non-grocery Items Bought From Grocery Retailers,
Whether In-store Or Online, By Age Group, October 2013
figure 29: Germany: The Consumer: Less Popular Non-grocery Items Bought From Grocery Retailers,
Whether In-store Or Online, By Age Group, October 2013
Supermarkets: More Than Just Food Retailing - Germany - November 2013

4. aldi
what We Think
figure 30: Aldi: Number Of New Product Lines Recorded For Brand Keywords ‘gourmet’ In
Germany And ‘specially Selected’ In The Uk At Aldi, 2012 And 2013
figure 31: Aldi Süd, Germany: Selected Special Offers, 6 November 2013
figure 32: Aldi Nord, Germany: Selected Special Offers, 6 November 2013
company Background
company Performance
figure 33: Aldi: Distribution Of Total European Sales By Market (estimated), 2012
figure 34: Aldi: Estimated Group Financial Performance, 2008-12
figure 35: Aldi: Estimated Outlet Data, 2008-12
retail Offering
edeka Group
what We Think
company Background
company Performance
figure 36: Edeka Group Germany: Sales Performance, Excl. Vat, 2008-12
figure 37: Edeka Group Germany: Outlet Data, 2008-12
figure 38: Edeka: Food Outlet Data And Range By Format Type, 2012
retail Offering
lidl/kaufland (schwarz Group)
what We Think
company Background
company Performance
figure 39: Schwarz Group: Estimated Group Financial Performance, 2008/09-2013/14
figure 40: Schwarz Group: Outlet Data, 2009-2013
retail Offering
real (metro Food Retail)
what We Think
company Background
company Performance
figure 41: Real: Group Financial Performance, 2008-2012/13
figure 42: Real: Outlet Data, 2008-2013
store Formats
retail Offering
Supermarkets: More Than Just Food Retailing - Germany - November 2013

5. rewe
what We Think
company Background
company Performance
figure 43: Rewe: Group Financial Performance, 2008-2012
figure 44: Rewe: Outlet Data, 2008-12
retail Offering
appendix – Broader Market Environment
online
figure 45: Europe: Percentage Of Households With A Broadband Internet Connection, By Country, 2008-12
figure 46: Europe: Percentage Of All Individuals Accessing The Internet Daily, By Country, 2008-12
consumer Confidence
figure 47: Europe: Consumer Confidence Levels, October 2012-september 2013
population
figure 48: Europe: Population, By Age Group, 2010
figure 49: Europe: Population, By Age Group, 2015
figure 50: Europe: Population, By Age Group, 2020
gdp
figure 51: Europe: Gdp (current Prices), 2012
figure 52: Europe: Real-terms Year-on-year Growth In Gdp, 2003-13
consumer Spending
figure 53: Europe: Households’ Consumer Spending (current Prices), 2012
figure 54: Europe: Real-terms Year-on-year Growth In Households’ Consumer Spending, 2003-12
consumer Prices
figure 55: Europe: Harmonised Index Of Consumer Prices, Annual % Change, 2003-12
unemployment
figure 56: Europe: Average Rate Of Unemployment, 2003-12
interest Rates
figure 57: Europe: Central Bank Interest Rates, 2008-13
appendix – The Consumer – Where They Buy Groceries
figure 58: Most Popular Retailers Used For Grocery Shopping – Main Weekly Grocery Shop, By
Demographics, Germany, October 2013
figure 59: Next Most Popular Retailers Used For Grocery Shopping – Main Weekly Grocery Shop, By
Demographics, Germany, October 2013
figure 60: Most Popular Retailers Used For Grocery Shopping –top-up Shopping, By Demographics,
Germany, October 2013
figure 61: Next Most Popular Retailers Used For Grocery Shopping – Top-up Shopping, By
Demographics, Germany, October 2013
Supermarkets: More Than Just Food Retailing - Germany - November 2013

6. appendix – The Consumer: Types Of Grocery Stores Used
figure 62: Most Popular Types Of Grocery Stores Used, By Demographics, Germany, October 2013
figure 63: Next Most Popular Types Of Grocery Stores Used, By Demographics, Germany, October 2013
figure 64: Other Types Of Grocery Stores Used, By Demographics, Germany, October 2013
appendix – The Consumer: Non-grocery Items Bought From Grocery Retailers
figure 65: Most Popular Non-grocery Items Bought From Grocery Retailers – In-store/online, By
Demographics, Germany, October 2013
figure 66: Next Most Popular Non-grocery Items Bought From Grocery Retailers – In-store/online, By
Demographics, Germany, October 2013
figure 67: Other Non-grocery Items Bought From Grocery Retailers – In-store/online, By
Demographics, Germany, October 2013
figure 68: Least Popular Non-grocery Items Bought From Grocery Retailers – In-store/online, By
Demographics, Germany, October 2013
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Supermarkets: More Than Just Food Retailing - Germany - November 2013