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Bridging Media
1.
2R Bridging
Media Information Architecture for Ubiquitous Ecologies Luca Rosati & Andrea Resmini
2.
let's play a
game of traveling
3.
where does
the journey start?
4.
5.
circa 1999
6.
Mh. EuroIA in
Copenhagen seems a laff riot. Going there http://www.flickr.com/photos/ihateyou/2905684780/ Meet James. He wants to travel
7.
http://www.flickr.com/photos/yourdon/3254328961/ Let's hope
the travel agency is open. And remember the hotel. He's going for it
8.
http://www.flickr.com/photos/dan4th/144369022/ Well, yes,
you could buy a direct flight, but then ... He's going for it
9.
http://www.flickr.com/photos/dan4th/144369022/ Of course
we cannot provide you with a bus card now, but ... He's going for it
10.
http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's
here! Excuse me? I'm looking for the Lille Havfrue Hotel? Excuse me? He gets to København
11.
http://www.flickr.com/photos/sillygwailo/3320816159/ Now, where
did I put the maps and pictures? Then he has maps and memories
12.
touch points or
obstacles? process whew! ... @#%! ??? A totally scientific model, 1999 user experience
13.
circa 2009
14.
http://todaysseniorsnetwork.com/ Mh. EuroIA
in Copenhagen seems a laff riot. Going there Meet Mario. He wants to travel
15.
Oh come on!
Damn site wouldn't let me buy a bus card? He's going for it
16.
http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's
here! Pass me the map, will you? No, not Google, the ... Aww ... He gets to København
17.
Image: Media Heaven
Ltd Then he has maps and memories Now, where did I put the maps and pictures?
18.
touch points or
obstacles? process user experience whew! @#%! A totally scientific model, 2009
19.
is this really
a different experience ?
20.
couldn't this be
one single seamless process ?
21.
circa 2019?
22.
Meet Pranav. He
wants to travel Pranav Mistry, Sixth Sense demo
23.
He's going for
it Pranav Mistry, Sixth Sense demo
24.
Bruce Branit, World
Builder
25.
Pranav Mistry, Sixth
Sense demo Being delayed
26.
Then he has
maps and memories Pranav Mistry, Sixth Sense demo
27.
who designs
all this?
28.
this is a
human-information interaction process
29.
does IA
have a role in this?
30.
A as information
moves to physical spaces IA is used to design the entire range of shared informational spaces, places, services, and processes
31.
B IA becomes
the connector between different media and different contexts and provides experiential continuity to products and services
32.
a manifesto
33.
1 information architectures
become ecosystems
34.
1 no artifact
stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process
35.
2 users become
intermediaries
36.
2 participants in
these ecosystems actively produce and re-mediate content and meaning
37.
3 static becomes
dynamic
38.
3 intermediaries makes
them perpetually unfinished, perpetually changing, and perpetually open to further refinement and manipulation
39.
4 dynamic becomes
hybrid
40.
4 the boundaries
separating media and genres get thinner. all experiences become cross-media bridge-experiences across different environments
41.
5 horizontal prevails
over vertical
42.
5 intermediaries push
towards spontaneity, ephemeral structures of meaning, and constant change. correlation becomes predominant
43.
6 product
design becomes experience design
44.
6 focus
shifts from how to design single items to how to design experiences spanning processes
45.
7 experiences become
crossmedia experiences
46.
7 experiences bridge
multiple connected media and environments into unitarian ubiquitous ecologies
47.
“ cyberspace is
not a place you go to but rather a layer tightly integrated into the world around us” Institute for the Future
48.
http://www.flickr.com/photos/bibliodyssey/3037600527/
49.
http://www.flickr.com/photos/onderock78/2618158850/
50.
http://media.photobucket.com/image/game%20of%20the%20goose/virtualequity/fright_flight_of_the_snow_geese_by_.jpg 67
51.
Thank you!
Luca Rosati < [email_address] > Andrea Resmini <ar@fatdux.com>
52.
mirror
53.
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