Continuing our Frequently Tweeted Question (FTQ) series with a discussion of the do's and don'ts behind a good profile picture for Facebook, LinkedIn, Twitter, and other social sites.
4. Public image: yesterday and today
Then:
• Celebri,es
• Poli,cians
• Top
business
leaders
Now:
• Business
owners
• Job
seekers
• Everybody
else
5. So, what’s the big deal with my profile
picture?
• It
is
your
first
impression
on
the
social
Web.
• It
comes
up
next
to
every
post.
• It’s
visible
to
people
who
aren’t
connected
with
you.
@resonancecont
6. Profile Picture Hall of Shame
“The
No-‐Picture
Picture”
“The
Glamour
Shot”
“The
Party
Animal”
“The
Selfie”
7. For a Perfect Profile Pic …
Do’s:
• Hire
a
professional
if
at
all
possible.
• Show
some
personality.
• Smile!
8. For a Perfect Profile Pic …
Don’ts:
• No
losing
your
face.
• No
party
shots.
• “The
B&B
Rule”:
No
bathrooms,
no
bikinis.
9. Can I have different profile pictures for
different sites?
Yes!
• LinkedIn:
Keep
it
professional
• Facebook:
Can
be
more
casual,
just
make
sure
it’s
appropriate
• Twi0er:
Depends
how
you
use
it
10. To Sum Up …
• We’re all in the public image business!
• Your profile picture is a key component to your
online brand, so choose it wisely.
• Go pro if you can.
• Show your personality.
• It’s fine to have different pictures for different
sites; just make sure they’re appropriate.
@resonancecont