Aligning Company & Employee Purpose

Lake Washington HR Association – March 10, 2011

Aligning
Company & Employee
Purpose
Create a Culture of Inspired Growth & Employee Engagement

www.resonantinsights.com

Clarity of
purpose

Copyright 2011. Resonant Insights LLC

Evoke
all parts
… of a leader and individual contributors


Evoking
passion
& … from within

excellence

For Today
1
Current State

2
Science of Motivation

3
Prescribed Solution


Current
State


$416 billion per year =
Cost of
Lost productivity due to
Disengaged Employees

Source: Gallup Organization’s Employee Engagement Survey, 2009


Shareholder Return

SOURCE: Hewitt Associates in 2009


Only 1:3
employees
Worldwide are
engaged
SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.

In your day-to-day operations…

Executives: Trust, communication, and culture.

Managers: Coaching, relationships and dialogue.

Individuals: Ownership, clarity, and action.



Data and Debate aside…


Grow
Change

Decay

We don’t
know what
we don’t
know

Bad


Good


Good
Bad


True bottom-line

People
are
RESILIENT

Herb Kelleher


Vineet Nayar
“I often wonder what would happen if we
were to give Gen Y the license to reinvent
Vice Chairman and CEO
companies completely.”
HCL Technologies
The fastest growing information services company in India.


Science of
Motivation


Science of Motivation
Autonomy:
Urge to direct our own lives.

Mastery:
Desire to get better and better at what matters.

Purpose:
Yearning to do what we do in the service of
something larger than ourselves.


Mismatch
“There is a mismatch between what
science knows and what business does.”
(Intrinsic vs. Extrinsic Motivators)
Daniel Pink


Increasingly common practices
annual commitments (purpose)
360o feedback loops (mastery)
flexible hours (autonomy)
ownership (autonomy)
training (mastery)
strategic initiatives (purpose)
coaching programs (purpose)


FACT:
We reward
the
individual.


that’s good because…

Accountability
+ Ownership =
Results


Oh and one more…

self-responsibility


You have
control
on your
inner
choices.

And when you don’t
have control – speak up!

(and stop blaming Management/others)


Choose the
seeds
you plant


Like it or not… you
make a ripple.

You

Team

Organization

World


Do your
efforts
create a
storm?
or…


Are you creating an
INTENTIONAL ripple?


Prescribed
Solution


100% = 24 hours

Bill Gates, you and I…
all have the same 24 hours.

Work/Life Balance is old news
it’s about…
Balance


Hurry
In the West

Hurry
In the East


We all have the same 24 hours.


YOU choose what
to put in your 24 hours


The extra 1%

comes through us and
from others who support us.

Values Lead Strategy
Zappos Family Core Values
“As we grow as a company, it has become more and more important
to explicitly define the core values from which we develop our
culture, our brand, and our business strategies. These are the ten
core values that we live by:

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble”


A vision must feel impossible
to achieve.

““The perfect search engine,”
says co–founder Larry Page


A mission must guide action
and impact.

To organize the world’s information
and make it universally
accessible and useful.


Who’s living it?

mastery purpose autonomy
Live their values. Created a Welcome
Others come purpose driven unconventional
to their training culture, one ways to innovate
to learn from employee at a and create new
them. time. products.


Peak Event


What’s a Peak Event?
1. To begin, you felt it was IMPOSSIBLE or you
doubted you could achieve it.
2. You had an INTENSE DESIRE and choice to
accomplish the desired outcome.
3. Now when you look back, that event is a
REMINDER of what you accomplished.


Peak events can be…
Athletic
Academic
or
Artistic


My Peak
Event

Context
I was at a week long leadership
training. On day 4 we had four
equally challenging ropes course
exercises to participate in—
if we choose to.


Step 1: Intention: I really wanted to get 100% of
climbing a 50’ foot pole and grab the trapeze bar.

Step 2: Choice: It was my choice. No one was
“making” me do it.”

Step 3: Commitment: I spoke my intention
to the leader who supported me in accountability.


Step 4: Work: I had to climb the pole and not fall.
I had to step into action.


Step 5:
Power:
It took a primal part of me
to get my body on top of
the pole.


Step 6:
Integration:
One breath, and the
pole stopped shaking.

Step 7:
Gift:
Took my time to
kinesthetically
remember the
moment.

Leverage Peak Events
To evoke
Purpose, Passion & Excellence

ONE individual contributor at a time.


Flow in Action

1 + 1 + 1 … = Integrated Team


When to apply peak events?
Setting annual commitments (purpose)
Career planning (mastery)
Rewards & recognition (mastery)
Leadership retreat (purpose)
Layoffs or fear of layoffs (purpose)
Cross boundary collaboration (purpose)
Annual review (purpose)
Innovation & creativity (autonomy)
Coaching (purpose)
Mentoring groups (mastery)

Benefits of “The 101% Team”
#1. True collaboration.

#2. Individual self-responsibility.

#3. Focused attention to mastery.

#4. Greater retention.

#5. Grow brand value.


Remember only 1:3
Engaged Employees and…

Those that are Those that are
ENGAGED stay DISENGAGED stay
for what they for what they

GIVE GET


What’s
next?


Our request
#1. Invite us to conduct a peak event workshop

#2. Call us to discuss your needs.

#3. Sign up for our newsletter and social media.

Why Resonant Insights?
We inspire people to be their 101% best.

Thank You

www.ResonantInsights.com

bobby@resonantinsights.com

Aligning Company & Employee Purpose

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