Presentation by Sally Petersen of AWOL Tours. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/

1. initiated by AWOL Tours
undertaken by Sustainable Livelihoods Foundation
The Sustainable Travel Desk Concept

2. Township Bicycle Experience
.

3. AWOL offers 3 hour city cycle tour and bicycle rental.
Tour includes biking around the Waterfront, out to Green Point Lighthouse
and back via Green Point Stadium.
V&A Waterfront Bicycle Rental & city cycle tour

4. Tour operator in Cape Town specialized in hiking and cycling Tours
and founded in 2002 by Sally Petersen
Winner: First Choice International Responsible Tourism Awards
at the World Travel Market, London 2006.
Finalist: Imvelo Awards for Best Practice 2008 and 2011
Finalist: City of Cape Town Women in Tourism Awards 2009
About AWOL Tours

5. Original Idea of desk at
V&A Waterfront Information Centre

6. The Sustainable Travel “Desk” in the
Information Centre
Office equipment for Sustainable Travel Desk:
• Internet & computers
• Printer
• Fixed line telephone
• Credit card facilities
• ‘7 day a week’ reservation service

7. Additional marketing
• Website and brochure
• active social media campaign (Twitter, Facebook, regular blog & newsletter)
• Internet advertising & search engine optimization
• Potential Representation at Travel Trade shows i.e. ITB, Indaba
Networking & cooperation opportunities
• Extending networking and cooperation
• Profiting from knowledge, cooperation, networking from other members
• Being a member of a sustainable tourism cooperation for joint marketing and
sales which is the first of its kind in South Africa
• Cross-selling to clients with the help of recommendations of partners
Additional support, useful information for your business (like market intelligence)
Shared costs for Tour Product owners

8. ooking forward to working together to make Cape Town
world class responsible destination

9. Supporters of the Sustainable Travel Desk