12. STRATEGY
at best. If you can’t, you must
at a minimum develop concrete goals
• measurable
• assigned to specific people
• accountability
13. TECHNOLOGY
determine which tools and platforms
best address your goals & capabilities
• most widely used?
• potentially effective?
• best and worst uses?
23. COMMUNITY
The Real Power Of Social Media
J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s
Notes de l'éditeur
This doesn’t mean your top executives need to be social media superstars.
But they do need to understand and support it’s place in your organization.
Corporate vision and values MUST be explicitly stated and held up to public scrutiny.
Everyone must believe in the vision. Everyone must share the values. Everyone must be held accountable.
Fill a need.
Harness great power. No matter your size.
MFFO example.
The need will be met by someone else.
You will become less and less relevant.