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Social	
  Selling	
  and	
  the	
  	
  
     Sales	
  2.0	
  Pla3orm	
  
         Thursday,	
  July	
  14,	
  2011	
  
          2:15	
  p.m.	
  –	
  3:15	
  p.m.	
  

 Ryan	
  Es;s,	
  Chief	
  Experience	
  Officer	
  	
  
Ryan	
  Es;s	
  &	
  Associates,	
  Minneapolis	
  
                 ryanes;s.com	
  
@ryanestis
            #acaconvention
LiveTweet

                             2
Time Poor

“   I love the viewpoints of consultants and vendors. 
    They are truly valuable. But I also don’t have time
    (nor does anyone else) for multiple one on one calls

                                 “
    with multiple consultants I know little about.

    I got 17 cold calls, yes 17, last week from vendors.
    And I hate not being able to call them all back
    (because I don’t want to be rude). But truly, from a
    time perspective, I just can’t. 


       
   
   
   
    
   


    Susan, Buyer & Decision Maker
    Fortune 500 Company
Source: gapingvoid.com
Social Media
Business Tool or Waste of Time?




                                  7
There is an App for that…




                            8
Hunter vs. Farmer
Go Get the Business!!
Sales Ninja Warrior



    Prepared

   Unsuspecting

      Expert

     Deadly
12
Your Network is Your Net Worth
SOCIAL SHIFT
 MEGATRENDS
  OF MY WEB
     HR
     2.0


  MY WAY
CONSUME

More information,
at the speed of
click!
“   Your brand is no stronger than your
    reputation and will increasingly depend on
    what comes up when you are Googled.
                                                               “
                  Alan Jenkins, Global Communications Consultant
100,000,000
The average member is a college educated 43 year old making
$107,000 a year.
C R E AT E

More data was
generated in 2010 than
in the history of mankind.



                             Source: Andreas Weigland
“   What’s important is that it is
    now common, and will soon
    be expected that every
    intelligent person (and quite
    a few unintelligent one’s)
    will have a media platform
    where they share what they
                               “
    care about with the world.
55% more
               website visitors
HubSpot 2011
               for companies that blog
2,000,000,000
 The number of YouTube videos viewed per day
Proof of concept – YouTube
CONNECT
People don’t want to be
talked at by companies…

They want to talk to
people.
COMMUNITY


Experience drives
expecation, and builds
trust.
8,000,000,000
The number of minutes spent on Facebook each day
From Intimacy to Ambient Intimacy




                    5        15   35   150       500            1500




                   Threshold of maximum number of individuals




Source: Dunbar’s Principle                                             darmano.typepad.com
COMPETITION

The playing field
Is now level…
• 5,000,000 social
connections.

• $6,500,000 in online
campaign donations.

• 14,200,000 watched Yes
We Can speech online.
Planner’s Favorite Speakers
  Who is the best keynote speaker you have ever heard or used?
Simon Bailey (achieving individual and organizational brilliance; simontbailey.com)
Walter Bond ("The Accountability Leader"; walterbondseminars.com)
Marcus Buckingham (executive coaching, strengths-driven performance, leadership; tmbc.com)
Dr. Stephen R. Covey (author of The 7 Habits of Highly Effective People stephencovey.com)
Mike Ditka (former coach of NFL's Chicago Bears; mikeditka.com)
Ryan Estis (sales strategies, leadership skills; ryanestis.com)
Bill Gates (Microsoft chairman; microsoft.com/presspass/exec/billg)
Rudy Giuliani (former New York City mayor, speaks on politics, leadership, crisis management)
Colin Powell (retired Army general, U.S. secretary of state 2001-'05)
Tony Robbins (motivational speaker on achieving one's dreams; tonyrobbins.com)
Tim Sanders ("The People-Centric Business Expert,” leadership; timsanders.com)
Al Gore (45th U.S. vice president, author of An Inconvenient Truth)
Jay Leno (humor, entertainment; allamericanspeakers.com/speakers/Jay-Leno/1851)
Sarah Palin (governor of Alaska 2006-2009, Republican vice-presidential nominee 2008)
Mike Krzyzewski ("Coach K," Duke head coach, motivational/sports themes; coachk.com)
Stan Slap (corporate strategist, business speaker;)
passiononpurposeblog.com

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Sales 2.0 & Social Selling

  • 1. Social  Selling  and  the     Sales  2.0  Pla3orm   Thursday,  July  14,  2011   2:15  p.m.  –  3:15  p.m.   Ryan  Es;s,  Chief  Experience  Officer     Ryan  Es;s  &  Associates,  Minneapolis   ryanes;s.com  
  • 2. @ryanestis #acaconvention LiveTweet 2
  • 3.
  • 4. Time Poor “ I love the viewpoints of consultants and vendors. They are truly valuable. But I also don’t have time (nor does anyone else) for multiple one on one calls “ with multiple consultants I know little about. I got 17 cold calls, yes 17, last week from vendors. And I hate not being able to call them all back (because I don’t want to be rude). But truly, from a time perspective, I just can’t. Susan, Buyer & Decision Maker Fortune 500 Company
  • 5.
  • 7. Social Media Business Tool or Waste of Time? 7
  • 8. There is an App for that… 8
  • 9. Hunter vs. Farmer Go Get the Business!!
  • 10. Sales Ninja Warrior Prepared Unsuspecting Expert Deadly
  • 11.
  • 12. 12
  • 13. Your Network is Your Net Worth
  • 14. SOCIAL SHIFT MEGATRENDS OF MY WEB HR 2.0 MY WAY
  • 16. Your brand is no stronger than your reputation and will increasingly depend on what comes up when you are Googled. “ Alan Jenkins, Global Communications Consultant
  • 17. 100,000,000 The average member is a college educated 43 year old making $107,000 a year.
  • 18.
  • 19. C R E AT E More data was generated in 2010 than in the history of mankind. Source: Andreas Weigland
  • 20. What’s important is that it is now common, and will soon be expected that every intelligent person (and quite a few unintelligent one’s) will have a media platform where they share what they “ care about with the world.
  • 21.
  • 22. 55% more website visitors HubSpot 2011 for companies that blog
  • 23. 2,000,000,000 The number of YouTube videos viewed per day
  • 24. Proof of concept – YouTube
  • 25.
  • 26.
  • 27.
  • 28. CONNECT People don’t want to be talked at by companies… They want to talk to people.
  • 29.
  • 30.
  • 31.
  • 33. 8,000,000,000 The number of minutes spent on Facebook each day
  • 34.
  • 35. From Intimacy to Ambient Intimacy 5 15 35 150 500 1500 Threshold of maximum number of individuals Source: Dunbar’s Principle darmano.typepad.com
  • 36.
  • 38. • 5,000,000 social connections. • $6,500,000 in online campaign donations. • 14,200,000 watched Yes We Can speech online.
  • 39.
  • 40.
  • 41.
  • 42. Planner’s Favorite Speakers Who is the best keynote speaker you have ever heard or used? Simon Bailey (achieving individual and organizational brilliance; simontbailey.com) Walter Bond ("The Accountability Leader"; walterbondseminars.com) Marcus Buckingham (executive coaching, strengths-driven performance, leadership; tmbc.com) Dr. Stephen R. Covey (author of The 7 Habits of Highly Effective People stephencovey.com) Mike Ditka (former coach of NFL's Chicago Bears; mikeditka.com) Ryan Estis (sales strategies, leadership skills; ryanestis.com) Bill Gates (Microsoft chairman; microsoft.com/presspass/exec/billg) Rudy Giuliani (former New York City mayor, speaks on politics, leadership, crisis management) Colin Powell (retired Army general, U.S. secretary of state 2001-'05) Tony Robbins (motivational speaker on achieving one's dreams; tonyrobbins.com) Tim Sanders ("The People-Centric Business Expert,” leadership; timsanders.com) Al Gore (45th U.S. vice president, author of An Inconvenient Truth) Jay Leno (humor, entertainment; allamericanspeakers.com/speakers/Jay-Leno/1851) Sarah Palin (governor of Alaska 2006-2009, Republican vice-presidential nominee 2008) Mike Krzyzewski ("Coach K," Duke head coach, motivational/sports themes; coachk.com) Stan Slap (corporate strategist, business speaker;)
  • 43.
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  • 45.
  • 46.