1. RYAN HOGARTH
SOCIAL BUSINESS
IMPERATIVE
@ryanhogarth

2. If the rate of change
on the outside
exceeds the rate of
change on the inside,
the end is near
Jack Welch

3. A world
where everything
is always on,
always available,
always different
& always changing

4. The world is changingvery fast.
Big will not beat small anymore.
Now the fast are beating the slow
We’ve got to find new
ways & new business
models to find revenue…

5. Be afraid of your
customers, because
those are the folks who
have the money
Your competitors are
never going to send you
any money

6. 50 billion connected devices
By 2020
Being connected is
becoming as important
as electricity
e-Commerce
$1 Trillion in 2012
1 billion on Facebook

7. Life hackers, wellness-
and-wealth tinkerers,
lifestyle design
enthusiasts by nature
The quest for change
(transformation) has
been internalised

8. Your customers have
evolved
Have you?
In 2020 today’s youth
will be the bulk of the
consumer and work
force. They will know
no other way of
communicating

9. Mobile
Internet
Social
Technology

10. Customers
Marketing
HR
PR & Reputation
New Markets
Employees

11. Customer
Employee
Empowered

12. riction

14. Give up Control
Build Trust
Solve Problems
Remove Friction

15. What is disrupting your industry?
What is being tolerated?
What is wasting time?
Is there an easier way?
What problem are we solving?
How do we build TRUST?

16. Embrace Technology

17. Strong people & technology focus
Always on;
Always available;
Always different
& Always changing

18. AdaptAnnounce
Change
Intended
Result
(Time)
Anger
Frustration
Surprise
Fear
Belief
Denial
Acceptance
Trial
Accept /
Decline
Commitment
Progress
Delivery
Disappointment

19. RYAN HOGARTH
@ryanhogarth