The Network Ebeltoft is a Retail Business Alliance founded in 1990 in Ebeltof, a little seaside village in Denmark. Members have a common strong focus on retail and service business, as specialists or consultants. Skills vary quite widely within the members' focus on retail and service. They meet a minimum of twice yearly, to share market and best practice knowledge, and recommend or share business, information, events and methodologies. Features & Benefits * Menu of world-class retail skills * Global knowledge network * International projects & studies * Market studies * Study Tours

1. Introduction to EBELTOFT GROUP City, date

4. www.EBELTOFTGROUP.com International Retail Experts

7. We serve many of the Top companies of our industry! 1 2 3 5 6 8 9 10 11 16 19 20 21 23 26 27 38 of the Top 100 retailers in the World … 16 of the Top 30 retailers in Central and West Europe … … are clients of Ebeltoft Group members 29 of the Top 50 manufacturers worldwide … 15 of the Top 20 !! 1 2 3 4 9 12 13 14 15 16 17 18 20 21 22 24 25 29 33 35 36 37 39 42 47 48 50 51 59 63 64 72 73 75 80 81 83 87 Wal-Mart Stores Inc. Carrefour S.A. Metro Group Tesco Plc Target Corp. Groupe Auchan Ahold N.V. Sears Holdings Corporation Walgreen Co Rewe Group Casino Guichard-Perrachon S.A. Edeka-Gruppe Safeway Inc. E. Leclerc Best Buy Super Valu Inc. ITM Entreprises S.A. (Intermarché) Tengelmann Gruppe Publix Super Markets Inc. Système U Baugur Group hf Expert Coop Norden AB Staples Lekkerland GmbH & Co. KG Coop Italia EURONICS Germany eG Miqros Genossenschafts-Bund Alliance Boots plc Coop Switzerland Dansk Supermarked A/S Shinsegae Grupo Eroski NorgesGruppen ASA Co-operative Group Ltd. Albertson‘s Inc. Dagrofa Winn-Dixie Stores Inc. USA France Germany UK USA France Netherlands USA USA Germany France Germany USA France USA USA France Germany USA France Island USA Sweden USA Germany Italy Germany Switzerland UK Switzerland Denmark South Korea Spain Norway UK USA Denmark USA Carrefour S.A. Metro Group Tesco Plc Rewe Group Groupe Auchan Edeka-Gruppe E. Leclerc ITM Entreprises S.A. (Intermarché) Casino Guichard-Perrachon S.A. Tengelmann Gruppe Système U Baugur Group hf Coop Norden AB Migros Genossenschafts-Bund Lekkerland GmbH & Co. KG Coop Italia France Germany UK Germany France Germany France France France Germany France Island Sweden Switzerland Germany Italy 1 2 3 4 5 6 7 8 9 10 11 13 16 17 19 23 24 25 26 28 29 30 31 34 36 38 39 44 48 Procter & Gamble Co. Altria Group Inc. Johnson & Johnson GlaxoSmithKline Plc. Nestlé S.A. Coca-Cola Co. PepsiCo Inc. Unilever Plc./Unilever N.V. British American Tobacco Plc. L´Óréal S.A. Diageo Plc. InBev S.A. Groupe Danone Colgate-Palmolive Company Reckitt Benckiser Plc Cadbury Plc Pernod Ricard S.A. Heineken N.V. Kellogg Company Henkel AG & Co. KGaA Reynolds American Inc. H.J. Heinz Inc. Campbell Soup Company Sara Lee Corp. Con Agra Foods Inc. Beiersdorf AG Carlsberg Breweries A/S Mattel Arla Foods Amba

10. In 2008, the research was published on a DVD format for the first time Retail Innovations 4 June 2008 Retail Innovations 5 May 2009 Covered trends

14. Publications of Ebeltoft members

15. Ebeltoft members have contributed to the retail know-how with numerous publications

16. Publications: J.C. Williams Group

17. Publications: J.C. Williams Group

18. Publications: J.C. Williams Group

19. Publications: J.C. Williams Group

20. Publications: J.C. Williams Group

21. Publications: Dia-Mart La Distribution Guidebook addressed to those who look for precise and practical information about retail. Published by: Vuibert, 4th edition, 2005 La Nouvelle Distribution Marketing, management, development: models to be reinvented. Preface: Michel-Edouard LECLERC Published by: Dunod Edition, 2nd, 2006

22. Publications: McMillan|Doolittle, LLP

23. Publications: Gouvêa de Souza Data & Varejo - o comércio brasileiro em números Data & Retailing - Brazilian retail in figures The Brazilian retail from A to Z In another contribution to the growth of the Brazilian market, Gouvêa de Souza & MD presents the new edition of Data&Retailing – Brazilian retail in figures. A bilingual, globalized edition, with updated information and unpublished analysis of all sectors of the Brazilian retail. A wide, deep and daring view of the market, which increases the understanding of the evolution dynamics of the sector. Complementing and ensuring the constant updating of this book, Data&Retailing has a website (www.dataevarejo.com.br), which introduces new tools for customized analysis of market data and brings a deeper understanding of the factors that determine the retail performance. Coordination: Cesar Fukushima and Renato Müller Published by Gouvêa de Souza & MD Language: bilingual - Portuguese / English Year: 2008 Number of pages: 316 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

24. Publications: Gouvêa de Souza Foco no Varejo - as mais recentes inovações em lojas no Brasil e no mundo Focus on Retail - the latest innovations in stores in Brazil and worldwide The greatest examples of innovations in the global retail Retail never stops. Anywhere, at any time, innovative concepts, store formats, businesses, products and services are born, completely changing the rules of the game and forcing competition to reinvent themselves to not leave the market. Innovations that also increase consumer’s demand level and make the next new thing ever more spectacular, in an endless spiral, with higher and higher bets. Follow the pace of changes is a huge challenge, but the risk of ignoring this evolution is even bigger. This book gathers a worldwide trend spotting work, presenting the nine faces of in-store innovations and bringing national and international case studies. From China to Brazil, from Australia to the US, Foco no Varejo shows innovation is in the DNA of the segment’s companies. A reading that will inspire you to rethink your business and, learning from the best in the world, keep yourself ahead of the competition. Coordination: Renato Müller Published by Gouvêa de Souza & MD Language: Portuguese Year: 2008 Number of pages: 192 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

25. Publications: Gouvêa de Souza Desejos Contemporâneos - patchwork de tendências, idéias e negócios em tempos de paradoxos Contemporary Wishes - patchwork of trends, ideas and business in times of paradoxes Consumers’ wishes and corporate innovation How do consumers’ behavior and wishes impact companies, products, distribution channels, stores and suppliers? How to identify consumers’ most sincere wishes? More than answering these questions, Desejos Contemporâneos intends to inspire readers to create innovation, using examples of companies that anticipated or decoded trends. In each chapter, the author brings a wish or contemporary search that was transformed by companies in new products, services, projects, stores or concepts. To answer to consumers’ wish for Inclusion, British Asda launched loyalty cards targeting the gay audience. To answer the need for Speed, US DIM developed a moving store, in a truck that travels all over the country. These new consumer horizons have brought trends, movements and attitudes that integrate to the daily life in several ways, according to consumers’ profile and the place they are in. Many times, these moves are paradoxal, contradictory or, at least, intriguing. Desejos Contemporâneos presents these new vectors of human behavior, in a reading that stimulates innovation. Author: Beth Furtado Published by Gouvêa de Souza & MD Language: Portuguese Year: 2008 Number of pages: 316 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

26. Publications: Gouvêa de Souza A Quinta Onda dos Serviços no Varejo The 5th Wave of Retail Services How to achieve a sustainable competitive advantage? In a world where products have lower and lower prices, increasing quality, growing commoditization and can be easliy copied or replaced, there is much less space for a company to achieve a real competitive advantage supported only in products. At this point, brands and the distribution strategy play a pivotal role in the search for differences that can be really noticed and valued by consumers. And services are an alternative to increase profits, specially for retailers. Services have become essential to increase sales and, specially, profits, allowing the companies to get a larger share of consumer’s income, increase the store offer and deliver solutions, instead of only products. In this book, Marcos Gouvêa de Souza presents the five waves of services in retailing, since the times when services were seen as a non-strategic asset until now, when companies spin off their services branches, so important and strong they have become. Author: Marcos Gouvêa de Souza Published by Gouvêa de Souza & MD Language: Portuguese Year: 2007 Number of pages: 180 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

27. Publications: Gouvêa de Souza Alianças para o Sucesso no Varejo Alliances for Retail Success How to take part on the growth of small retailers There is a revolution going on on the global retailing. Consumers’ search for convenience have led to a high-speed growth of neighborhood stores in many segments. In this scenario, Business Groups become more powerful. This alternative for the development of independent retailers have been increasing fast, due to the creation of direct partnerships among retailers but also due to the initiative of wholesalers, suppliers and even retail chains, who noticed the opportunities that may arise. In Brazil and in the world, the next competition ground lies on the small retailing. A revolution that will have a deep impact on the business models and trade strategies of companies of all sizes. Author: Marcos Gouvêa de Souza Published by Gouvêa de Souza & MD Language: Portuguese Year: 2007 Number of pages: 180 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

28. Publications: Gouvêa de Souza Mercado & Consumo - o presente e o futuro do varejo Market & Consumption - the present and future of retailing What’s in store for retail and distribution? The constant monitoring of consumer behavior and the ability to forecast future behavior have made retail’s strategic and economic importance to rise dramatically, with the expansion of its business beyond the distribution of goods, going also to services. The result of it all will impact companies, products, brands, distribution channels, stores and suppliers, creating new realities, challenges, threats and opportunities. Gathered in subjects as Supply Chain, Strategy & Management, Store Formats & Channels, Innovation, Strategic Alternatives, Consumer Relationship, Consumer Trends, Branding, Experience, Talent Management, Marketing & Communication and Global Retailing, this book provides the views of retail experts, with a multiple analysis that helps understanding this multifaced reality. Coordination: Marcos Gouvêa de Souza Published by Gouvêa de Souza & MD Language: Portuguese Year: 2007 Number of pages: 208 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

29. Publications: Gouvêa de Souza Inovações no Varejo - desvendando o quebra-cabeça do consumidor Innovations in Retailing - solving the consumer puzzle How to understand your customer? The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty. Inovações no Varejo - desvendando o quebra-cabeça do consumidor presents the may consumer behavior change drivers, the emerging opportunities and demands to retailers and the large structural change and innovation trends. Author: Alberto Serrentino Published by Editora Saraiva Language: Portuguese Year: 2006 Number of pages: 144 Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email_address] .

30. Publications: Gruppe Nymphenburg Think Limbic! Understanding the power of the unconscious and its influence on motivation, marketing, and management. Make use of the newest insights from brain research – especially about the limbic system–in order to better understand your customers as well as employees and to promote your products more efficiently at the same time. Within this book, the psychologist and management consultant Dr. Hans-Georg Häusel tells you how to sell, advertise and lead employees more efficiently based on brain research. Additionally on audio CD: A recorded talk of the author dealing with the most essential topics of the book. comm.: E00174 ISBN: 978-3-448-06813-9 Language: German Number of pages: 228 Year 2005, 4th edition Available at: www.amazon.com Published by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

31. Publications: Gruppe Nymphenburg Brain View Why customers buy! How do customers make their decisions? Based on the newest insights from brain research, this book illustrates why customers buy, which different target groups exist in the market, and what you can do to make your customers buy more. In the future, you will see your customers from an entirely different angle. comm.: E00143 ISBN: 978-3-448-08746-8 Language: German Number of pages: 264 Year 2008, 2nd edition Available at: www.amazon.com Published by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

32. Publications: Gruppe Nymphenburg Neuromarketing The influence of the insights from brain research on brand management, advertising and selling. This book deals with the latest and most important insights from consumer neuroscience. Leading experts offer you a fascinating insight into modern marketing practice, and with various examples they demonstrate how neuromarketing is successfully implemented in professional marketing. comm.: E00068 ISBN: 978-3-448-08056-8 Language: German Number of pages: 232 Year 2007, 1st edition Available at: www.amazon.com Published by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de