Reuben Rail - enjoy a visual tour of my experience and work with clients in the areas of innovation, brand identity, marketing strategy, and business model design.

1. Welcome
My name is
Reuben Rail
and I’ll be your tour guide.
Innovator / Marketer / Idea Igniter
www.reubenrail.com

2. Snapshot
Name: Reuben Rail
Speaks: English, rusty Spanish
Personal Statement:
“I help people awaken possibilities, enhance
capacities, and act on what matters.”

3. From: Arcata, Humboldt County
aka “The Lost Coast”
We have really big trees
(Redwoods), craft beer, and the
people are “creative” or “weird”
depending on who you ask.

4. I went to Humboldt State University for Psychology .
First a BA, and then MA in Counseling Psychology (all but thesis).
2006

5. During my MA program I got to provide therapy services to a variety
of people. I learned a lot about uncovering people’s stories,
empathy, and seeing the world from others’ perspectives.

6. I then came to San Diego after
spending the summer in Mexico.
*South Oaxaca is the best.

8. In Carlsbad I worked at a coaching company
helping small businesses and professionals
experience annual profit gains from 50-200%.
I also went back to
school, and got my MBA
at National University.
2009

9. Since then I have worked with San Diego small
businesses, professionals and non-profits in two areas:
Innovation Marketing
Check out the next few pages for some specific examples.

10. Ideation Sessions

11. Brand Identity + Story
*Creation and Rebranding

12. Business Model Design

13. Strategic Marketing
Word of Mouth Rules. Lead with Value.
Design the Experience.

14. Plus, I’ve kept my skills up to date.
•Blogging for Business •Email Marketing
•SEO – Getting Found •PR for Inbound Marketing
•Facebook + LinkedIn •Twitter for Business
•Viral Marketing •Marketing Analytics
•Landing Pages •Video + Content Creation
•Lead Nurturing •Big Business + Social Media

15. And people have said some things along the way.
“We were having a hard time defining the customer, and how we were going to
go about approaching them.
The models and insight Reuben brought to Student Empowered Education has
clarified for me the directions I should move, and how I should go about doing it
at both the strategic and tactical level.
He sees connections and processes that we would never have picked up on. Our
discussions together have proven extremely valuable in discovering directions,
concepts, and models that we would have missed otherwise. If you want to know
more I’d be happy to talk to you personally.”
Dr. Scott Kunkel, PhD
President, Student Empowered Education
“If you’re in a place where you need to take your ideas and make them
concrete there is nobody better.
Reuben has an intuitive and genuine ability to come beside somebody, ask the
right questions, and have them tell him their story, and more often than naught
he tells it back to you in a way that expresses what you were trying to say all
along in a more clear and concise manner.
Working with him we created a concrete foundation to create consistency and
confidence in my business, and a system and brand identity that feels
authentically me.
Matt Davis
Founder, Third Strategy
They were nice to hear.

16. If you’re interested in working together it’s easy to connect.
Site:
www.reubenrail.com
Twitter:
@reubenrail
LinkedIn: Thank You!
www.linkedin.com/in/reubenrail

17. That’s all for the show. Good night, and good luck.