Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
It's not eavesdropping; it's listening!
1. It’s not
EAVESDROPPING;
it’s RESEARCH!
Potent methods for using
social media to listen to
your target demographic.
Andy Welfle, Reusser Design
@awelfle // @reusserdesign
#NACCAP2012
Monday, June 4, 12
2. WHAT IS SOCIAL MEDIA?
“Social media is
having conversations
with people online.”
—Marta Kagan
Monday, June 4, 12
3. “Give the
lady what
she wants”
—Marshall Field
Monday, June 4, 12
5. How, if at all, do these tweets help you
research for your job?
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6. QUANTITATIVE QUALITATIVE
• A captive audience • Reach a broad audience
• Detailed demographics • Listening tool as well as
• A curated space broadcasting
• Well formatted, easy to navigate • Indexed, searchable terms
(hashtags)
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7. “admissions” “[your college’s name]”
“going to college” “christian college”
Know your keywords!
Monday, June 4, 12
8. What you want to What your keywords
know might be
What people are saying
[your college’s name]
about my institution
Hopes and thoughts from
students about leaving for “going to college”
college
Specific Christian college
“christian college”
tweets
Monday, June 4, 12
23. TIPS
• Be vigilant.
• Be consistent.
• If it requires follow-up, do so in a timely
manner.
• Sometimes, passive listening is best.
• Get good at filtering irrelevant content.
Monday, June 4, 12
24. Thank you!
Slideshare.net/ReusserDesign
Twitter.com/ReusserDesign
Monday, June 4, 12