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RAZORFISHUNIVERSITY.COM
GOING GLOBAL

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INTRODUCTION

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WHAT IS RAZORFISHUNIVERSITY.COM?
• A learning management system; employees can access learning tracks, modules and videos
• An event management system; employees can register for workshops and webinars
• A badging system; digital badges and credentials validate employee skills and experiences
• A social network; access to messages, forums, profiles, groups, file management and feeds
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Enables more productive reviews with your manager and provides you
with greater control over your professional development.
Empowers managers to recommend training programs for employees,
track progress and gain a clear view of who’s who in the organization.
Helps HR make more intelligent investments in learning and development
and deliver more impactful programs.
Benefits for HR
Benefits for People Managers
Benefits for Employees

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CAPABILITIES
USER DASHBOARDS
EMPLOYEE PROFILES
DIGITAL BADGING
EVENT REGISTRATION
CALENDAR SYNC
TRACKING & REPORTING
USER GROUPS
INTERNAL MESSAGING
COURSE RECOMMENDATIONS
LEARNING TRACKS
CONTENT TYPES
COURSES
LESSONS
QUIZZES
BLOG POSTS
PAGES
DOCX, XLSX, PDF & PPTX
VIDEOS
EVENTS
BADGES
FORUM POSTS
SURVEYS
STATS
1396 USERS AND COUNTING
737 BADGES AWARDED
100+ VIDEOS
46 LEARNING TRACKS
40 COURSES
63 LESSONS
40 GROUPS

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LMS
TRACKING WITH AN LMS + LRS
Goal
Capture and understand informal and external learning experiences for applications employees
are already using including SharePoint and Yammer.
Approach
Leverage Experience API connectors to connect existing systems and applications to report
learning data to Wax LRS. Wax LRS is a Learning Record Store based on the Experience API.
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Content
Activity
LRS
The Old Way The New Way
I did
this
I did
this
I did
this
I did
this

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MEASURE ACHIEVEMENTS & LEARNING EVERYWHERE
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Custom Real
Time Reports
API
Experience
Tracking

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WHAT THIS MEANS TO LEARNING & DEVELOPMENT
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Track learning
wherever it
happens…
…better
understand
competences and
business impacts.

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BADGING & CREDENTIALING

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WHAT ARE BADGES?
Wikipedia
Digital badges or digital credentials are a validated indicator of accomplishment, skill, quality or
interest that can be earned in various learning environments.
MacArthur Foundation
Digital badges are an assessment and credentialing mechanism that is housed and managed
online. Badges are designed to make visible and validate learning in both formal and informal
settings.

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HOW WE USE BADGES
Employees earn badges for…
Attending workshops & webinars
Helping to develop training programs
Completing learning tracks
This helps us to…
Identify knowledge
Measure participation
Reward engagement
Plan future investments

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Understanding employee skills (and gaps)
Employees earn digital badges for completing Razorfish University
assessments.
Razorfish University partners with other institutions, like General
Assembly and The Knowledge Engineers, to craft real-world
challenges for badging credentials.
Badges earned from Razorfish University and other institutions are
displayed on Razorfish University employee profiles.
Employees can share their credentials to social networking sites like
Facebook and LinkedIn.
FUTURE OF BADGING AT RAZORFISH

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LEARNING TRACKS

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WHAT ARE LEARNING TRACKS?
Learning tracks are where employees
can see curated blended training
recommendations based on a topic,
project or discipline.
Employees are linked to their
discipline-specific learning track based
on their profile.
When the employee completes the
learning track they earn a digital
credential (badge).

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A step is any requirement that
validates learning. For example,
completing or participating in an onsite
workshop, offsite workshop,
certification program, or elearning
course are learning track steps.
As an employee completes the steps
in their track their progress is made
visible via a green checkmark. If the
same step exists in a separate
learning track they will also see a
green checkmark in that track. Once
they complete all the steps in a
learning track a badge appears on
their profile.
WHAT ARE STEPS?

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TYPES OF LEARNING TRACKS
Learning tracks can be created for a discipline, project, or general topic in order to establish
knowledge expectations and validate competencies.
Discipline
• Discipline-specific
• Based on career
progression
• Level/role based
expectations
Project
• May pertain to more
than one discipline
or level
• Designed to quickly
get team up to
speed
Topic
• Applicable to
multiple disciplines,
roles and levels
• Typically a soft skill
or software training

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SCREENS
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ONLINE COURSES
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MY HOME DASHBOARD

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DOCUMENTS
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PROFILES & GROUPS

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WORKSHOPS & WEBINARS
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VIDEOS
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LEARNING TRACK
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MEMBERS DIRECTORY

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GOALS FOR 2015 & BEYOND

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Improving accessibility and reporting
In April 2014 we rolled out razorfishuniversity.com to the US east
region and quickly reached 400 active users. As of September
2015 we have over 1500 users. To support the global rollout we
made improvements in web hosting, dashboards and reporting.

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Using badges to enhance employee skills profiles
Badges are used across many organizations to verify formal and
informal learning. By displaying badges earned both inside and
outside Razorfish on employee profiles we will gain access to a
more complete picture of employee skills and competencies.

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Using assessments to challenge employees and verify skills
Adding assessments to Razorfish University will allow us to
understand the impact of Razorfish University programs. We will
work with internal and external SMEs and vendors to craft real-
world challenges and online assessments for Razorfish University.

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Providing self-guided and guided learning content
Razorfish University currently offers 60 modules and 120+ videos.
We have access to 2,000 more modules that have been aligned to
competencies, and the ability to pull in videos from YouTube. We
need resources in each country to identify / add localized content.

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Workshops by request with on-demand alternatives
In 2015 we switched to a “by request” model for workshops. In
addition to responding to requests for and information about in-
person workshops, local HR or should ensure that in person
workshops are promoted alongside digital alternatives.

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RAZORFISH UNIVERSITY INITIATIVES
Beyond the Platform

32. © 2014 Razorfish. All rights reserved. Confidential and proprietary. 32© 2014 Razorfish. All rights reserved. Confidential and proprietary.
MAKER MONDAYS
• Maker Monday is an Emerging Experiences initiative led by
Chuck Fletcher, Technology Director, in partnership with
Razorfish University. It provides employees an opportunity to
learn maker techniques and tools, like soldering and Arduino.
After successfully piloting in NY, Chuck and team will take Maker
Mondays on the road summer ‘15 starting with ATL & SF.

33. © 2014 Razorfish. All rights reserved. Confidential and proprietary. 33© 2014 Razorfish. All rights reserved. Confidential and proprietary.
RAZORFISH + GENERAL ASSEMBLY
• In 2015 Razorfish, led by Reva McEachern, Sr. Mgr. Learning
Design & Technologies, joined forces with General Assembly on
a global initiative straddling HR, L&D and Recruiting. It includes
working with GA on an industry-wide tech credential, private
recruiting engagements, employee discounts to GA classes, and
a co-produced classes and workshops series.
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Credentialing Network
Razorfish will help craft challenge based
assessments to verify tech skills
alongside General Assembly and other
employers in order to create
an industry standard for tech credentials
and a talent pipeline
Co-Produced Classes
Razorfish & GA commit to developing
and promoting co-produced classes and
thought leadership.
Razorfish has option of providing an
instructor or providing training for
someone at GA to be the instructor.
Outcomes & Hiring Engagements
Razorfish will attend GA's hiring
events where we have hiring needs
We’ll host 1 studio tour per 4-6
months and
receive personalized candidate
recommendations
Employee Discounts
10% Tuition Credit toward GA’s part time,
fulltime, and online circuits programs
20% discount on GA classes, workshops,
and events
3 month free trial to Front Row

34. © 2014 Razorfish. All rights reserved. Confidential and proprietary. 34© 2014 Razorfish. All rights reserved. Confidential and proprietary.
CAREERLABS
• From March – April 2015 L&D, OD and HR collaborated to bring
CareerLabs back to life. RazorfishUniversity.com served as the
hub for event registration and information. In addition, all
recorded events have been posted to Razorfish University where
employees can easily access, rate, comment and share.

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CONTACT:
FOR QUESTIONS REGARDING RAZORFISHUNIVERSITY.COM
CONTACT REVA MCEACHERN, SR. MANAGER LEARNING DESIGN & TECHNOLOGIES
REVA.MCEACHERN@RAZORFISH.COM