Presentation at the GBTA Europe Conference September 2011

2. Revenue Raiser Inside the mind of the Supplier The Hotel Perspective Ally Dombey Revenue by Design

3. WHERE? Are we now? WHAT? May tomorrow look like?

4. A LEAKY PROCESS 20% BOOK LOWER UNRESTRICTED RATES 40% SPEND REMAINS UNMANAGED 50% BOOK OUTSIDE OF PROGRAMME Lanyon poll of 3000 suppliers and prospects

5. SUPPLY & DEMAND TRANSIENT 20% CONTRACT CORP 25% GROUP 25% TOUR 20% FIT 10% Yieldable rooms

6. AN EVOLVING PROCESS Extended stay RFPs Rate negotiation interactivity Total Business RFPs Pre pay rates Allocations

7. Data Silos BARRIERS TO BUSINESS Multiple points of failure – on both sides TECHNOLOGY TRACKING Scale

8. IS SOCIAL MEDIA a GAME Changer ?

9. RELATIONSHIPS Community Communication Compliance

10. Networking Real time communications Referrals Smooth staff transitions Quality ratings Pro active needs management

11. Location based services Mobile Apps Full Programme services Programme management Location based services

12. Towards tomorrow Business driven timetable Disruptive Technologies & Players Social media drives a perfect relationship

13. Revenue Raiser Inside the mind of the Supplier The Hotel Perspective Ally Dombey Revenue by Design www.revenuebydesign.co.uk @revenuebydesign