Co-Creation - Current cases and new approaches.

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Presentation on co-creation with current cases from police, private sector, private-public, and cross-agency initiatives @mindlab, Copenhagen for delegation from Abu Dhabi.

Business

How
might
we
…

Design
co-‐crea'on
se>ngs
that
will

enable
us
to
harvest
a
greater
poten'al

from
our
collaborate
eﬀorts?

rex@cbs.dk

Understanding

How
is
co-‐crea'on
diﬀerent
from

tradi'onal
strategies?

Inspira'on

What
have
others
done?

Prac'ce

How
do
we
do
it?

rex@cbs.dk

TRADITIONAL
STRATEGY
CO-‐CREATION
STRATEGY

Value
Delivery.
Experience.

Goals
Strategic
goals
at
the
outset.
Ini'al
strategic
goals
as
star'ng

point.

Interests
The
interests
of
the
corpora'on.
The
interests
of
all
stakeholders.

Maximize
share
of
created
Firm
value
capture
is
secondary.

value.

Advantage
Economies
of
scale.
Increased
engagement
of

Posi'on
and
'mely
advantage
stakeholders.

to
compe'tors.
Con'nually
building
rela'ons.

rex@cbs.dk
Source:
Ramaswamy
og
Gouillart,
2010

Case: Hooliganism from the Danish police

(cc) Stine Arensbach, KPMG

Case: Experimental medicine from hospital

(cc) Stine Arensbach, KPMG

Case: Infra structure across cities,
agencies, organizations and
corporations.

(cc) Stine Arensbach, KPMG

In co-creation, we view potentials and challenges differently

(Source: Banny Banerjee, 2012)

Vertical and horizontal co-creation

(cc) Stine Arensbach, KPMG

In co-creation processes,
It is essential to bring the"
relevant stakeholders into"
the box – to co-design
the initiative.

rex@cbs.dk

Spaces of co-creation viewed as phases
to create grounds for coordination.

1
2
3
4
5

Iden'fy
relevant
Map
value
poten'al.
Conduct
co-‐crea'on
Build
co-‐crea'on
Design
organiza'on

stakeholders.
workshops
based
on
plaWorms
of
and
governance

experiences.
engangement
to
build
structures
to

and
implement
ideas
con'nually
co-‐create

and
ini'a'ves.
around
speciﬁc

ini'a'ves.

rex@cbs.dk

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Co-Creation - Current cases and new approaches.

1. Co-‐Crea'on -‐ Cases and Processes Dr. Rex Degnegaard, Assistant Professor Copenhagen Business School

2. How might we … Design co-‐crea'on se>ngs that will enable us to harvest a greater poten'al from our collaborate eﬀorts? rex@cbs.dk

3. Understanding How is co-‐crea'on diﬀerent from tradi'onal strategies? Inspira'on What have others done? Prac'ce How do we do it? rex@cbs.dk

4. TRADITIONAL STRATEGY CO-‐CREATION STRATEGY Value Delivery. Experience. Goals Strategic goals at the outset. Ini'al strategic goals as star'ng point. Interests The interests of the corpora'on. The interests of all stakeholders. Maximize share of created Firm value capture is secondary. value. Advantage Economies of scale. Increased engagement of Posi'on and 'mely advantage stakeholders. to compe'tors. Con'nually building rela'ons. rex@cbs.dk Source: Ramaswamy og Gouillart, 2010

5. Case: Hooliganism from the Danish police (cc) Stine Arensbach, KPMG

6. Case: Experimental medicine from hospital (cc) Stine Arensbach, KPMG

7. Case: Insurance company, private sector

8. Case: Infra structure across cities, agencies, organizations and corporations. (cc) Stine Arensbach, KPMG

9. In co-creation, we view potentials and challenges differently (Source: Banny Banerjee, 2012)

10. Vertical and horizontal co-creation (cc) Stine Arensbach, KPMG

11. In co-creation processes, It is essential to bring the" relevant stakeholders into" the box – to co-design the initiative. rex@cbs.dk

12. Spaces of co-creation viewed as phases to create grounds for coordination. 1 2 3 4 5 Iden'fy relevant Map value poten'al. Conduct co-‐crea'on Build co-‐crea'on Design organiza'on stakeholders. workshops based on plaWorms of and governance experiences. engangement to build structures to and implement ideas con'nually co-‐create and ini'a'ves. around speciﬁc ini'a'ves. rex@cbs.dk

13. rex@cbs.dk

Co-Creation - Current cases and new approaches.

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