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 How Your Online Reputation Can Be Damaged… and What You Can Do to Fix It!
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monologue  vs Dialogue 1.  Marketers used to control the conversation:  Radio, TV and print advertising was expensive and we listened because it paid for our entertainment. 2.  The customer controls the conversation : Now blogging and social media gives every internet user a platform to publicly broadcast their observations and opinions in an instant.
Listen or  Perish “ Its time to turn the megaphone around”  -Tara Hunt,  The Whuffie Factor 3. Learn to listen or proceed at great risk Big brands like Pepsi and Domino’s Pizza were exposed to near-immediate criticisms on a worldwide basis. When they listen, they can respond.
Listen or  Perish
The BIG Secret:  Even Bad Reviews Boost Sales Think letting customers post cranky reviews of your products will scare away sales? Here’s the surprising truth: AlpacaDirect.com implemented an independent review service on their site, and “saw sales climb 23% on products that had reviews.” Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research.
What is Your Online Reputation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eBay Example
Amazon Example
Yelp Example
LinkedIn Example
CDC &  Social Media Twitter Video ( YouTube ) MySpace Widgets Facebook Centers for Disease Control Social Media site.  Retrieved from  http://www.cdc.gov/socialmedia/ .
The Future of  Social Media  Baekel. T. (April 27, 2009).  Where is everyone?  Baekel Online Magazine.  Retrieved from  http://www.baekdal.com/articles/Management/market-of-information/ .
What is Reputation Management? ,[object Object],[object Object],[object Object]
Ways Your Online Reputation Can Be Damaged ,[object Object],[object Object],[object Object],[object Object],[object Object]
RipOffReport Example
Photos Examples: Michael Phelps and Matt Leinert
How a Poor Online Reputation Can Affect You ,[object Object],[object Object],[object Object],[object Object]
The Customer  Path of Discovery
 
Ways to Fix Your Online Reputation 1. Check Your Name and Create New Web Properties Create positive web properties to push down any negative web properties in the search engines ,[object Object],[object Object],[object Object]
2. See where you are being found ,[object Object],[object Object],[object Object],[object Object]
3. Setup monitors ,[object Object],[object Object]
Conclusion – What You Learned  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online Reputation Management

  • 1.  How Your Online Reputation Can Be Damaged… and What You Can Do to Fix It!
  • 2.
  • 3. Monologue vs Dialogue 1. Marketers used to control the conversation: Radio, TV and print advertising was expensive and we listened because it paid for our entertainment. 2. The customer controls the conversation : Now blogging and social media gives every internet user a platform to publicly broadcast their observations and opinions in an instant.
  • 4. Listen or Perish “ Its time to turn the megaphone around” -Tara Hunt, The Whuffie Factor 3. Learn to listen or proceed at great risk Big brands like Pepsi and Domino’s Pizza were exposed to near-immediate criticisms on a worldwide basis. When they listen, they can respond.
  • 5. Listen or Perish
  • 6. The BIG Secret: Even Bad Reviews Boost Sales Think letting customers post cranky reviews of your products will scare away sales? Here’s the surprising truth: AlpacaDirect.com implemented an independent review service on their site, and “saw sales climb 23% on products that had reviews.” Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research.
  • 7.
  • 8.
  • 13. CDC & Social Media Twitter Video ( YouTube ) MySpace Widgets Facebook Centers for Disease Control Social Media site. Retrieved from http://www.cdc.gov/socialmedia/ .
  • 14. The Future of Social Media Baekel. T. (April 27, 2009). Where is everyone? Baekel Online Magazine. Retrieved from http://www.baekdal.com/articles/Management/market-of-information/ .
  • 15.
  • 16.
  • 18. Photos Examples: Michael Phelps and Matt Leinert
  • 19.
  • 20. The Customer Path of Discovery
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.