ROI and Social Media Marketing

SOCIAL MEDIA MARKETING ROI AND RULES FOR CREATING CEO FRIENDLY SOCIAL MEDIA CAMPAIGNS BY REX FREIBERGER

RETURN ON INVESTMENT ROI = [GAINFROMINVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT

Question: What internal social strategy objectives will you focus most on in 2011? In the survey, Altimeter Group asked 140 corporate social strategists about their 2011 planning.

Question: What measurements are most important to evaluating the success of your program? In the survey, Altimeter Group asked 140 corporate social strategists about their 2011 planning.

An increase in search rankings is NOT a financial metric An increase in Facebook Likes is NOT a financial metric An increase in positive opinion is NOT a financial metric

Average client value is $15,000 = $15,000/month revenueROI ALWAYS IS: Revenue minus Investment/investment 15,000-2,300/2,300 ROI = 552% ,[object Object]

Avg staff salary + benefits = $60,000

$60,000/2000 hours = $30 per hour

+ $500 per month in design Costs = $2,300 per month investment

DARE TO CONNECT THEM? WHAT IS THE UNIT OF MEASURE [THE CURRENCY IN OTHER WORDS] OF INSPIRATION? HOW ABOUT INNOVATION? RELATIONSHIPS, EVEN?

Step #1 Establish a Baseline Start of Activity Start of Social Media Program Start of Campaign Start of Measurement Trend: 10% Growth

Step #2 Create Activity Timeline

Step #3 Monitor Brand Mentions

ROI and Social Media Marketing

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