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Understanding the tourist as a consumer

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Reymarie Oohlala
Reymarie Oohlala
Développement personnelTechnologie
1  sur  18
UNDERSTANDINGUNDERSTANDING THE TOURIST AS ATHE TOURIST AS A CONSUMERCONSUMER
FACTORS INFLUENCINGFACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS
APPROACHES TOAPPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION
HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS
PEARCE’S LEISUREPEARCE’S LEISURE LADDER MODELLADDER MODEL
TOURISMTOURISM SEGMENTATIONSEGMENTATION
BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION
FACTORS INFLUENCINGFACTORS INFLUENCING DECISION MAKINGDECISION MAKING
Understanding the tourist as a consumer
Understanding the tourist as a consumer

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Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
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Contenu connexe

Tendances

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Tendances (20)

Historical development of Tour Guiding
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Motivations for tourism
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Sustainable Tourism Chapter 1
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Tourism Distribution
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Types of tourism
Types of tourismTypes of tourism
Types of tourism
 
MICE tourism
MICE tourismMICE tourism
MICE tourism
 
Evolution of tour guiding
Evolution of tour guidingEvolution of tour guiding
Evolution of tour guiding
 
History of tourism
History of tourism History of tourism
History of tourism
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Hospitality Industry
Hospitality IndustryHospitality Industry
Hospitality Industry
 
Destination Management Tourism
Destination Management TourismDestination Management Tourism
Destination Management Tourism
 
Tourist attractions.pptx
Tourist attractions.pptxTourist attractions.pptx
Tourist attractions.pptx
 
Determinants of Demand and Supply in Tourism
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Determinants of Demand and Supply in Tourism
 
Psychology of Travel
Psychology of TravelPsychology of Travel
Psychology of Travel
 
Tourism products
Tourism productsTourism products
Tourism products
 
ITFT- Destination Marketing & Management
ITFT- Destination Marketing & ManagementITFT- Destination Marketing & Management
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tourism consumer behavior
tourism consumer behaviortourism consumer behavior
tourism consumer behavior
 
Micro perspective of tourism and hospitality
Micro perspective of tourism and hospitalityMicro perspective of tourism and hospitality
Micro perspective of tourism and hospitality
 
Tourism ( Importance of Tourism )
Tourism ( Importance of Tourism )Tourism ( Importance of Tourism )
Tourism ( Importance of Tourism )
 
Forms of Tourism
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Forms of Tourism
 

En vedette

Chapter 9 consumer decision making and motivations
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En vedette (20)

Tourist behaviour, unit 2
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C2 tourist motivations
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Schiff ch14
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Chapter 6 models of the purchase decision – making process
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Chapter 1 introduction to mice
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MICE TOURISM
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Cross Cultural Communication
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Consumer Decision Making Process
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2nd Chapter Tourism and Travel Service
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Tourism and Culture
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MICE TOURISM
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Tourism product
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Consumer Behaviour In Travel&Torism
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Hotel sales strategy
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Principles of tourism 1
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Economic impact of tourism
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Plus de Reymarie Oohlala

Ecotourism and other related tourism forms
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Plus de Reymarie Oohlala (20)

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Intermediaries
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Understanding the tourist as a consumer