Generating, Converting and Selling to Health Insurance Online Leads Presented to the South Carolina Association of Health Underwriters (SCAHU) By Rey Villar Columbia, SC, March 8, 2011

2. About Norvax
 Sales Automation Provider: Quote Engine,
BrokerOffice, LeadMiner
 Insurance Leads: 150,000 per month avg.
 Online Marketing: SEO, Agent Websites, Media
Management
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar

3. GoingOnline
Nine out of every 10 individual
health insurance plan sold in
2011 will be initiated or
completed online.
- Celent Research, 2008
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar

4. Changing
Marketplace
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5. Age
Distribution of
Health Leads
(Jan/Feb 2011)
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6. Health
Insurance
Leads byAge
(Jan/Feb 2011)
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7. AgentsStill
Needed
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8. E-Application
Breakdown by
Age
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9. SC Health
Insurance
Leads byAge
(Jan/Feb 2011)
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10. Health
Insurance
Leads by
Gender
(Jan/Feb 2011)
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11. E-Applications
byGender
(Jan/Feb 2011)
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12. AgentActivity
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13. SC vs. Nation
Health
Insurance
Leads byAge
(Jan/Feb 2011)
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar

14. WhyOnline
Marketing
 There used to be as many travel agents as insurance
agents
 There’s a reason why newspapers and direct mail
providers are going out of business
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar