1. Bret Phillips
Web Consultant
bretwp@webdevils.biz
678-255-5688
http://bretphillips.com
Web Devils offers the following services:
• Web Development - Websites, Web Consultation
• Social Media Management – Management and Strategy
• Search Engine Optimization – Copywriting and Optimization

2. Crafting a post so the search
engines will eat it up.
SEO fundamentals for your blog posts

3. Search Engine Optimization (SEO)
What is SEO?
• The act of optimizing a web page in order to rank highly in
organic (natural) search engine results
• Writing content around specific keywords is an easy SEO
method
• You can optimize both On-page and Off-page.

4. Writing Optimized Content
Keyword Research and Topic Selection
• Outline your top products or services and sub-categories of
each, these will be your first topics
• Use Google Keyword Tool to find popular searches for your
topic
https://adwords.google.com/select/KeywordToolExternal

5. Writing Your Article
Keyword Research and Topic Selection
• Use a keyword rich title so search engines know what it's about
• Good rule of thumb is 500+ words, 3-5% keyword density
• Bold / Underline keyword in intro and conclusion
• Link out to relevant resource above the fold
• Link internally to other relevant pages within your own site
• Add a couple images, SEO the names (eg. keyword-phrase-1.jpg)

6. Important Meta Tags
Title, Description, Keywords
• Title - Keyword rich. Search result will have bolded keywords.
• Description - 150 characters. Short, sweet and compelling.
Use your keywords.
• Keywords - Direct line to search engine. Does not show up in
results.

7. Optimize Your URL
http://mywebsite.com/my-keyword-phrase
Adding your keywords to your post URL gives us some extra SEO love
• Search results return with keywords being bold which helps your page stand out.
• Search engines will see keyword phrase in URL and count it as one more SEO point.
• Stronger backlinks from other sites back to your page

8. Easy SEO Love
I have a great SEO post online…now what?
• Post a link to your new page/post on Twitter (instant Google indexing)
• Post a link to your new page/post on a Public Facebook Page
• Create a Youtube video on topic and link back to your page/post
• Make quality posts on relevant Forums and link back to your page/post
• Make quality posts on relevant Blog Sites and link back to your page/posts
• Bookmark pages on social sites like del.icio.us, digg.com, technorati.com

9. More Easy SEO Love
Getting easy backlinks
By utilizing some of the modifiers that Google allows, we can hone in on relevant
blogs that are ready to accept our comments.
Type this into Google:
site:.com "post a comment" -"comments closed" -"you must be logged in" "Keyword Phrase"
Using this string, we are asking Google to show us websites that have the following characteristics
• Must be a .com(can change to .net, .edu, .org, etc)
• Has the words “post a comment” on the page
• Does NOT have “comments closed” or “you must be logged in” on the page
• Has our “keyword phrase” on the page

10. More Easy SEO Love
Getting easy backlinks
Most blog comment forms ask for the following information.
• Name
• Email Address
• Website
• Comment
So how exactly does this help us?
• Name = Keyword Phrase (ie. Atlanta Super Blogger )
• Email Address = Any email address that you can check
• Website = URL of your relevant post (ie. http://myblog.com/atlanta-super-blogger)
• Comment = Write quality info if you do not want the owner to delete your post

11. Bret Phillips
Web Consultant
bretwp@webdevils.biz
678-255-5688
http://bretphillips.com
Web Devils offers the following services:
• Web Development - Websites, Web Consultation
• Social Media Management – Management and Strategy
• Search Engine Optimization – Copywriting and Optimization